Update: Click here to read our Beer Battered Onion Rings Ruffles review
Earlier this year, Frito-Lay held a contest to determine what the next flavor of Ruffles potato chips would be. The flavors that were pitted against each other mostly read like a menu at a truckstop diner and included Sloppy Joe, French Dip, Pepperoni Pizza, Beer Battered Onion Rings, Fried Pickles, Baby Back Ribs, Smothered Chicken Fried Steak, Wasabi Ranch, and Spinach Bacon Dip.
After the voting was completed and the flavor dust settled, Beer Battered Onion Rings ended up victorious and next month they’ll be available as an exclusive flavor at The-Giant-Blue-Superstore-Which-Must-Not-Be-Named.
Oh, Tapatio Man on the hot sauce label. We’ve been flirting with each other for years. Don’t try to deny it; every time we meet, you’re wearing your best mustard-colored jacket and jaunty red…ascot thing. Don’t even get me started on that impossibly wide sombrero that appears to have the circumference of an ancient Redwood. And above your ecstatic smile, that immaculate mustache that just screams, “Wanna ride?”
Yes, we’ve been meeting up for lunch for years now. Maybe it’s over burgers or pasta. You’ve saved countless pizza crusts from being thrown away when we had a three-way with some ranch dressing. It’s an open relationship; I’ve been with other hot sauces. But when I’m drunk and it’s 3 am, you’re always my booty call of choice.
Tapatio Man is free to see other foods, too, which is why I wasn’t offended when I found out he’s been hanging with three new Frito-Lay products: Fritos Tapatio, Doritos Tapatio and Ruffles Tapatio Limon. I’ve already checked out how Fritos and Tapatio work together, which will actually help this review, because Fritos are the only chip that went straight Tapatio on yo’ ass. The Doritos have a Nacho Cheese base, and the Ruffles get hot and heavy with Tapatio and Limon. Two accented letters in one chip name, that’s serious business. That’s c/p into a Notepad file so I don’t have to reference the char map 1700 times business.
Tapatio Man is cool, so he let me get in on this action. I can tell because he’s staring right into my eyes from the packages, giving me that smile that says…
Wait a second, what’s this?
WHO ARE YOU LOOKING AT FROM THE DORITOS PACKAGE, TAPATiO MAN? WHO ARE YOU FLASHING YOUR PEARLY WHITES AT, JUST TO THE RIGHT OF ME?!
Okay, so I still have some jealousy issues. Seriously though, what is up with that? On the original hot sauce label (yes, I actually do have a bottle of Tapatio on hand at all times, I’m not frontin’) he’s staring straight ahead, just like on the Ruffles bag. Why are his eyes askew on the Doritos bag? Printing error? Were people in the Doritos focus group intimidated by Tapatio Man’s ability to see into your soul, so they averted his eyes? I love a good food packaging mystery. Can’t dwell on it forever though; let’s take a mustache ride straight to Sabritastown.
At first glance, Tapatio Doritos look angry. Angry like, I will make you regret eating these when you wake up at 3 am and have to run to the bathroom angry. Fortunately, their bark is worse than their bite. Oh yeah, there’s some heat there, but it’s not out of control. I’ve had Doritos 3rd Degree Burn Scorchin’ Habanero, and those are hot. Tapatio Doritos bring a good amount of heat, but not enough to make steam come out of your ears. Assuming you’re a cartoon character.
You can definitely taste the nacho cheese base, which works well with the spicy heat of the Tapatio powder, which, by the way, will stain your fingers so that everyone knows you’ve been eating red-colored chips. My problem with these chips, however, is that they don’t really taste like Tapatio. I’ve never tried Flamin’ Hot Doritos, but now I wish I had, because I have a sneaking suspicion they would have tasted remarkably similar to Tapatio Doritos. They just lack that distinct flavor that I love so much in the hot sauce. They could have been called Extra Spicy Nacho Cheese and I would have nodded and said, “Yep, that’s it.”
Ruffles Tapatio Limon
Doritos just gets a picture of a bottle of Tapatio on its bag, but Ruffles gets a full makeover, running wild with blue and orange and wavy borders and everything. This may seem unusual for Ruffles, but you have to remember that the Tapatio line of chips also falls under the Sabritas line, which is what I guess you could call a subsidiary of Frito-Lay. I know, it’s confusing. Just know that Sabritas aims at the Mexican market, so they do things a little differently. The Tapatio Ruffles bag is designed just like the Sabritas Ruffles Queso bag, which you can see here, complete with words you probably don’t understand and some confusing but entertaining spy music. Dios Mio!
Ruffles Tapatio Limon’s twist is obviously the limon, which I figured meant lime (what with the slice of lime on the bag and all), but Google Translate says means lemon. Maybe they’re Sprite flavored! No wait, that’s lymon. Nevermind.
One of my favoritest snack foods is Flamin’ Hot Cheetos Limon. Unfortunately, that same twang that works on the Cheetos doesn’t seem to work well on Ruffles. There seems to be a little less heat on these chips than were on the Doritos, but it’s impossible to tell if it has true Tapatio flavor because the limon is too overpowering. The citrus flavor puckered my mouth, which is fine if I’m challenging my palate by sucking on an Extreme Sour Warhead, but not when I’m eating a potato chip.
It’s difficult to rate Doritos Tapatio. On the one hand, it works perfectly well as a spicy, cheese tortilla chip. On the other hand, that heat is supposed to come in the form of Tapatio hot sauce flavoring, and I can’t really say it delivers on that point, so they technically failed, which is ultimately how I have to judge them. Ruffles Tapatio Limon are easier to pass judgment on; I had high hopes for them, but instead of a spicy Tapatio-flavored chip with a hint of limon, I got an overly citrus-flavored potato chip with a little heat on it. I don’t mind Tapatio Man hanging out with other foods, but I wish he’d pick better company.
(Nutrition Facts – 1 ounce – Doritos Tapatio – 1 ounce, 140 calories, 70 calories from fat, 8 grams of total fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 170 milligrams of sodium, 16 grams of total carbohydrates, 1 gram of dietary fiber, 3 grams of sugars, 2 grams of protein, 4% vitamin A, 0% calcium, 0% vitamin C, 2% iron, 2% Thiamin, 2% vitamin B6. Ruffles Tapatio Limon – 160 calories, 90 calories from fat, 10 grams of total fat, 1 grams of saturated fat, 0 grams of trans fat, 2.5 grams of polyunsaturated fat, 5 grams of monounsaturated fat, 0 milligrams of cholesterol, 190 milligrams of sodium, 320 milligrams of potassium, 15 grams of total carbohydrates, 1 gram of dietary fiber, 1 grams of sugars, 2 grams of protein, 0% vitamin A, 0% calcium, 10% vitamin C, 2% iron, 4% Thiamin, 8% vitamin B6, 6% vitamin E, 4% niacin.)
Item: Doritos Tapatio and Ruffles Tapatio Limon Price: $0.99 each Size: 2 1/8 ounces (Doritos Tapatio) Size: 1 3/4 ounces ( Ruffles Tapatio Limon) Purchased at: Circle K Rating: 6 out of 10 (Doritos Tapatio) Rating: 3 out of 10 (Ruffles Tapatio Limon) Pros: Doritos had a nice cheese/heat combination. Tapatio Man and his sexy mustard jacket. Ruffles had okay heat. Mustache rides. Cons: Ruffles had overpowering citrus flavor. Red flavor powder staining fingers. Couldn’t detect any real Tapatio flavor. Tapatio Man making bad partnership choices.
Update: Click here to read out Doritos TapatÃo and Ruffles TapatÃo Limon review
I don’t frequent Mexican restaurants as much as I visit Taco Bell, but whenever I do, there’s almost always a bottle of TapatÃo hot sauce on the table. Some call it hot sauce, but I call it Mexican ketchup because I like to put it on everything when I’m eating Mexican. I’ve had significantly hotter sauces, but the mild kick and flavor of TapatÃo keeps me coming back to it.
The folks at Frito-Lay and the folks at Tapatio have come together to release Tapatio hot sauce-flavored Doritos tortilla chips, Fritos corn chips, and Ruffles potato chips. All three chips are made using the same ingredients found in the original TapatÃo hot sauce recipe — red chili peppers, spices, and a hint of garlic. The flavor of TapatÃo will be add to Doritos Nacho Cheese flavored chips to create Doritos TapatÃo; a hint of lime will be combined with TapatÃo to make Ruffles TapatÃo Limon; and Fritos TapatÃo just gets slapped with the sauce.
An ounce of Fritos TapatÃo Flavored Corn Chips has 140 calorias, 8 grams of grasa, 1 gram of grasa saturada, 0 grams of grasa trans, 5 grams of grasa poliinsaturada, 2.5 grams of grasa monoinsaturada, 160 milligrams of sodio, and 15 grams of carbohidratos. An ounce of Ruffles TapatÃo Limon contains 160 calorias, 10 grams of grasa, 1 gram of grasa saturada, 0 grams of grasa trans, 2.5 grams of grasa poliinsaturada, 5 grams of grasa monoinsaturada, 190 milligrams of sodio, and 15 grams of carbohidratos.
The Tapatio-flavored chips will be available later this month at grocery and convenient stores throughout the western and central areas of the U.S. Small bags will retail for 99 cents, while large bags will retail for $2.99.
Despite following food news like a meteorologist follows clouds, I wasn’t able to tell you about the Legendary Philly Cheesesteak Ruffles in a timely manner. Â They’ve been out for a few weeks now, but I only learned about them an hour ago.
If I was able to let you know about them sooner, many of you could beÂ stuffing your faces and getting your crunch on with these Philly Cheesesteak-flavored chips right now. There are also some of you out there who are munching down on these chips right now and thinking to yourself that this is old news because you’re eating through your second or third bag.
You’d think, as someone who regularly reads websites called Processed Food News, Drug Store News, and Convenience Store News, I would’ve learned about the Legendary Philly Cheesesteak Ruffles sooner. Â But all I can say is that I’ve failed you all and that this particular Ruffles is a Walmart exclusive.
Frito-Lay introduced two new Ruffles flavors in late January, just in time for Valentineâ€™s Day!
(Whatâ€™s that? They probably chose to release it then to coincide with the Super Bowl? Well, I didnâ€™t get around to writing this review until after the Super Bowl, soâ€¦ justâ€¦ play along, ok? The sooner you accept the conceit, the sooner Iâ€™ll wrap up my customarily self-indulgent introductory paragraphs and get to the actual reviewing. Cool? Cool.)
Ahem. And good thing, too â€“ I was hoping thereâ€™d be fun new snacks to go with the beer and pizza at my annual Valentineâ€™s Day party!
The first Ruffles Molten Hot Wing potato chip tasted overwhelmingly like vinegar, so much so that I momentarily thought I had somehow bought a mislabeled bag of Salt & Vinegar chips. But once my mouth grew acclimated to the vinegar, the hot sauce flavor began to shine through, and each additional chip increased my overall enjoyment of the chip-eating experience. They had the same great ridges and crunchiness as regular Ruffles do, and the aftertaste had a nice smokiness, though I wouldnâ€™t describe it as particularly hot and certainly not as “molten.”
Iâ€™m totally willing to overlook the initial vinegar blast because I love Salt & Vinegar chips anyway, so that means my one issue with these chips is the name. I was expecting something significantly spicier out of a “Molten Hot” product, but all I got was, as mentioned, a nice smokiness. Actually, “Ruffles Nice & Smoky Buffalo Wings” wouldnâ€™t be a bad name at all. Itâ€™s kind of catchy in its own right and it would better manage consumer expectations. Under-promise and over-deliver, as we say in the biz. (Note: I donâ€™t know who “we” are and what “biz” Iâ€™m talking about.) If Ruffles actually used my new product name, I would probably tack two points onto the score for this review. Your move, Frito-Lay.
The flavor profile of the Loaded Chili & Cheese was similarly sequential: first came the taste of cheese, then came the taste of chili. Both tastes of the Loaded Chili & Cheese were less intense than those of the Molten Hot Wings, but the LC&C did have the added bonus of tinges of onion and garlic which play well with the chili and cheese powders. As expected, these chips also had the distinctive texture of classic Ruffles. I wish I could say more about this product, but I think the vinegar and hot sauce had dulled my palate by the time I got to the second round of chips. But hey, at least now you know the Loaded Chili & Cheese would still be pretty good even after you slightly burn your mouth on a slice of pizza at whatever Valentineâ€™s Day party youâ€™re going to.
Before wrapping up, I should mention that the packaging of these new flavors leaves something to be desired. Unlike with Doritos, where the cost of designing the flashy bags probably rivals the cost of developing the new flavors themselves, the Ruffles bags look like they were hastily mocked up by a crappy Photoshop artist under deadline. Iâ€™m not sure if “uncreative potato chip bag design” is a legitimate complaint or if Iâ€™m just Exhibit A of Louis CKâ€™s “Everything is Amazing and Nobodyâ€™s Happy” syndrome. (See here. Iâ€™m definitely Exhibit A, arenâ€™t I?) But I guess my point is, when you go to the supermarket snack aisle, make sure to pay attention for these new flavors because otherwise the packaging may very well fail to catch your eye.
In conclusion, A) You should try both of these new flavors, B) I hope you have fun with all your Valentineâ€™s Day-related eating, drinking, gambling, and commercial watching, and C) Now we all know that Iâ€™m capable of dragging out a semi-nonsensical joke through an entire review!
Happy Valentineâ€™s Day!
(Nutrition Facts – 1 ounce – Ruffles Molten Hot Wings – 160 calories, 90 calories from fat, 10 grams of fat, 1 gram of saturated fat, 0 grams of trans fat, 2.5 grams of polyunsaturated fat, 5 grams of monounsaturated fat, 0 milligrams of cholesterol, 170 milligrams of sodium, 360 milligrams of potassium, 16 grams of carbohydrates, 1 gram of fiber, less than 1 gram of sugar and 2 grams of protein. Ruffles Loaded Chili & Cheese – 160 calories, 90 calories from fat, 10 grams of fat, 1 gram of saturated fat, 0 grams of trans fat, 2.5 grams of polyunsaturated fat, 5 grams of monounsaturated fat, 0 milligrams of cholesterol, 180 milligrams of sodium, 220 milligrams of potassium, 15 grams of carbohydrates, 1 gram of fiber, 1 gram of sugar and 2 grams of protein.)
Item: Ruffles Molten Hot Wings and Ruffles Loaded Chili & Cheese Price: $3.99 each Size: 9.5 ounces Purchased at: Super Foodtown Rating: 8 out of 10 (Molten Hot Wings) Rating: 7 out of 10 (Loaded Chili & Cheese) Pros: For MHW, strong vinegar taste and nice smoky aftertaste. For LC&C, all the flavors work well together. Both have classic Ruffles ridges and crunchiness. Valentineâ€™s Day parties. Beer and pizza at Valentineâ€™s Day parties. Louis CK. “Ruffles Nice & Smokey Buffalo Wings.” Cons: Neither tastes particularly spicy. Packaging is uncreative. Misleadingly-named products. “The biz.” People who say “the biz.” Burning your mouth on pizza. Forgetting to review new potato chips flavors before the Super Bowl.