It is believed s’mores were invented in 1927. Chips Ahoy (!) first hit shelves in 1963. We had to wait ’til 2016 for the first collaboration. What took so long?
Just in case you live under a rock that rests under a boulder and don’t know what’s in a s’more, please allow Hamilton “The Great Hambino” Porter from The Sandlot to explain the recipe:
“First you take the graham. You stick the chocolate on the graham. Then, you roast the mallow. Once the mallow’s flaming, you stick it on the chocolate. Then, you cover it with the other end.”
Graham. Chocolate. Marshmallow. Simple as the simplest of pies.
So, after 53 years in the making, do S’mores Chips Ahoy stack up to the classic campfire staple? The better question would be, is “s’more” the singular or is it always “s’mores”? Inquiring minds (me) would like to know.
Nabisco claims their new S’mores Chips Ahoy cookies contain choco and marshmallow flavored chips. Despite no hint on the packaging, they seem to have tweaked their classic cookie recipe to make it taste like a graham cracker. I think. I’ll get back to that.
Each cookie has standard chocolate chips and a chocolate center, which instantly put me in mind of the brownie-flavored Chips Ahoy put out recently. From memory, the taste was almost identical.
I tried my best to dissect the cookie and eat a white chip by itself. They’re supposedly “marshmallow flavored” but they just tasted like indistinguishable vanilla chips. Marshmallow flavor only goes so far, you really need the texture to go along with it. That was definitely the most disappointing part.
These cookies really just taste like a regular Chewy Chips Ahoy with extra chocolate. They are a campfire misfire! The middle should have been marshmallow. I don’t understand why they didn’t go that route. Why skimp on arguably the most important detail? You’re killing me, Smalls!
What about the graham?
Each cookie has a tinge of cinnamon, which I assume was their attempt to mock the graham flavor. I had to eat a few and really think about whether or not I tasted it before I read the ingredient list to confirm my cinnamon suspicions.
A crunchy graham cracker is the foundation of a great s’more. Sure, they’re a pain in the neck to eat, but not having one is akin to making a BLT with a pickle instead of a tomato. No one’s ever heard of a BLP!
That actually sounds kinda good. Scratch that from the record. Still, without a tasty graham, you’re only two-thirds of the way to a s’more.
You’ll never hear me say what I’m about to say again. I wish these were regular crunchy Chips Ahoy. I’m of the opinion that since the advent of the chewy variety, the blue bag has been rendered pointless, but when we’re talking s’mores, I need a crunch substitute for the graham cracker.
The package advises to pop these in the microwave for ten seconds. While they didn’t get super gooey or “s’morsey,” they did taste a bit better. But again, it was just a warm Chewy Chips Ahoy.
I don’t think you’d ever in a million years guess the flavor of this cookie without a hint. They don’t look like a s’more, they don’t smell like a s’more (but they still smell delicious), and they don’t taste like a s’more.
I’ve whined a lot, but in the end these taste like a Chewy Chips Ahoy, and I like Chewy Chips Ahoy.
They still go down easy, but if you’re expecting that classic s’mores flavor, tough break.
(Nutrition Facts – 2 Cookies – 140 calories, 60 calories from fat, 7 grams of fat, 3.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 70 milligrams of sodium, 21 grams of carbohydrates, 13 grams of sugar, and 1 gram of protein..)
Purchased Price: $3.00
Size: 9.6 oz.
Purchased at: Stop & Shop
Rating: 5 out of 10
Pros: Chewy Chips Ahoy are a solid cookie. Chocolate center is fine. Even though they don’t smell like s’mores, they smell delicious. Cinnamon Suspicions is a good band name. The Sandlot. BLPs.
Cons: Tastes like previous flavors. Marshmallow chips don’t taste or feel like marshmallow. Needs s’more graham. In no way, shape, or form a s’more. Punctuation in product names.