REVIEW: Keebler Limited Batch Strawberry Cheesecake Fudge Stripes Cookies

Keebler Limited Batch Strawberry Cheesecake Fudge Stripes Cookies

This is the tragedy of Keebler’s Fudge Stripes cookies – adulthood steals your ability to wear them as a ring.

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As a girl, I delighted in prancing around in pretend evening gowns with a rock of a Fudge Stripe on my finger. Of course, it was far too ostentatious and impractical, so I nibbled around the edges to reduce it to a more modest size.

Inevitably, it would crack and fall apart in the process, so I would have to eat it and start all over again. Now my fully-grown fingers are too thick to sport the beloved shortbread & frosting jewelry of my youth. My FS consumption dropped off considerably.

Then Keebler started wooing me back with “Limited Batch” flavors. Peppermint. Red Velvet. Birthday Cake. Cinnamon Roll. Lemon Cream Pie. I loved them all. I was still a little sore about the ring thing, but I was definitely back in the fold.

Hence, I’d already written this review in my head when I lifted the package of Strawberry Cheesecake Fudge Stripes from the grocery shelves. 9 out of 10! How could I NOT love them?

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When I opened the package, I was greeted by the rosy pink color of the base cookie and a strong scent of tangy cheesecake. I wasn’t getting strawberry, however. No worries, I was sure the taste would make up for it.

On first bite, my expected explosion of Frankenberry-ish fake strawberry didn’t materialize. The cheesecake frosting flavor was good despite being a hair more acidic than most cheesecake flavored items. The strawberry shortbread apparently called in sick today, however. Instead of a fruity delight, it tasted more like eating a flour-flavored cookie with a chemical aftertaste. It’s surprising since the last two Fudge Stripes flavor releases, Lemon Cream Pie and Cinnamon Roll, were spot-on with flavor tone and intensity.

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This may be the only time in my life I’ve said this, but I’m probably not going to finish this package of Fudge Stripes. Every bite screams “not worth the calories.” They’re a fail for me.

But Keebler, how ‘bout an adult-finger-size Fudge Stripes release? Eh? Eh?

(Nutrition Facts – 2 cookies – 140 calories, calories from fat (not listed), 7 grams of fat, 4 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 75 milligrams of sodium, 20 grams of carbohydrates, 0 grams of dietary fiber, 10g total sugars incl. 9g added sugars and less than 1 gram of protein.)

Purchased Price: $2.99
Size: 11.5 oz. package
Purchased at: ShopRite
Rating: 4 out of 10
Pros: Great color and tasty cheesecake frosting.
Cons: “Knock knock.” “Who’s there?” “Not strawberry.”

REVIEW: Keebler Limited Batch Cinnamon Roll Fudge Stripes Cookies

Keebler Limited Batch Cinnamon Roll Fudge Stripes Cookies

Those funny little tree dwelling elves at Keebler really caught my attention last year. After being pushed to the back of my junk food brain, they officially put Fudge Stripes back on the map with killer Birthday Cake and Peppermint flavors that stood up to all of the limited release cookies I had in 2016.

To the resounding excitement of cinna-sluts like myself all across the nation, they’re kicking off 2017 with a Cinnamon Roll rendition of their famous striped confections.

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Immediately the rich robust smell of cinnamon and vanilla icing float out of the cool brown package. The aroma mimics that unmistakable head-turning scent that wafts out all Cinnabon’s in the finest shopping malls of America, resulting in the starry-eyed activation of the salivary glands.

The crunchy snap of the cookie is more pronounced than your average Fudge Stripe, which tends to occupy that space right between a soft and hard cookie. Leading the flavor is a soft cinnamon rush that is beautiful and balanced by the the thick and smooth vanilla glaze. It has a little bit less of a buttery taste than the usual Stripes’ shortbread base, and the dark tan cookie is speckled with brown giving an even and full cinnamon burst in every bite.

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The overall flavor is less sweet than their standard cookie but also not too aggressively spiced. For people who love cinnamon, like myself, there’s enough to satisfy, but not so much that they would turn someone off who may be more adverse to a strongly spiced cookie. Taste-wise the product they are most reminiscent of are cinnamon Teddy Grahams.

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Unlike an Oreo, there’s no real way to separate the baked base from the coating, but it’s pretty apparent that the cinnamon comes from the brown speckled cookie and the sweetness driven by the glaze. Surprisingly, the frosting flavor comes across much sweeter in the smell than it does on the tongue, which makes me feel like I could eat approximately 45 of these before any kind of “stop” registers in my brain.

For cookies that were baked inside of a tree, these are an impressive and satisfying take on one of Saturday morning’s greatest indulgences. Hopefully the Keebler clan can continue to channel their elfin voodoo and crank out a pancakes and syrup flavor so I will never have to cook breakfast again.

(Nutrition Facts – 2 cookies – 140 calories, 60 calories from fat, 7 grams of fat, 4 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 85 milligrams of sodium, 19 grams of carbohydrates, 0 grams of fiber, 10 grams of sugar, and 0 grams of protein.)

Purchased Price: $2.49
Size: 11.5 oz package
Purchased at: Target
Rating: 8 out of 10
Pros: Perfect cinnamon bun smell. Amazing cookie crunch. Balanced cinnamon and vanilla flavor. Potential to save breakfast cooking time in the future.
Cons: Could use some yeasty bread “roll” flavor.

REVIEW: Keebler Limited Batch Peppermint Fudge Stripes Cookies

Keebler Limited Batch Peppermint Fudge Stripes Cookies

Candy Canes and Cookies.

It has a cute ring to it, doesn’t it? Like the title of a baking blog, or a children’s Christmas story, or even a specialty store that sells holiday-themed socks. But eaten together?

Sure, we’ve had Candy Cane Oreo Cookies, but a part of me has always felt the confection world should never be combined with the creaming method world. It’s sort of like fish and cheese. Conventional wisdom tells us these things just don’t “go” together, and far be it for drumming up iconoclasm once Christmas comes around.

Keebler Limited Batch Peppermint Fudge Stripes Cookies change all that. It really shouldn’t be a surprise; I mean, these are cookies baked by magical elves. Yes, they may live in a tree owned by Kellogg’s, but I like to think of the Keebler elves as cousins to Santa’s elves, except more proficient in cookie making than toy making.

And let me tell you something: The Keebler elves nail the cookie thing here, just like how Santa’s elves nailed my 1997 request for a Nintendo Gameboy. The familiar shortbread cookie base is crunchy, buttery, and not overpoweringly sweet; small bursts of red nonpareils lend a sweet sugar cookie vibe, while the white fudge coating further adds to the frosting-like texture of the cookie.

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As for the peppermint taste, it’s right where it needs to be. The danger with peppermint anything is that the floral, light taste of mint overwhelms the taste buds and makes you feel like you’re eating a Tic-Tac. Thankfully, that is not the case with these cookies. The peppermint taste is there, but it’s not that rush of winter freshness that comes from binging on a box of candy canes (pro tip: not good). Instead, the floral taste gives a cool relief to the frosting-like white fudge, which has a rich vanilla sweetness.

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While Keebler’s elves are clearly taking a page from Santa’s elves in the design of a Christmas themed cookie, what they haven’t managed to do is perfect a flawless packaging and delivery system. The same nonresealable package that plagues Fudge Stripes houses the limited edition cookie, while the white fudge coating had melted by the time I opened the package. The ensuing peppermint white fudge, while lickable and probably awesome on cupcakes, was stickier and harder to wash off my paws than the sugar coating of a half-eaten candy cane.

You gotta give it to the Keebler elves. After years of offering plain Fudge Stripes (which are delicious) they’ve tinkered their treehouse production facilities and expanded into pumpkin spice, birthday cake, cookies & creme, and now peppermint. I’m not saying these would be a great cookie to leave out for Santa, but yeah, with the frosted shortbread cookie vibe, crunchy vanilla, and peppermint sweetness, I am kind of saying that.

(Nutrition Facts – 2 cookies – 140 calories from fat, 60 calories from fat, 6 grams of fat, 4 grams of sat fat, 0 grams of trans fat, 0 milligrams of cholesterol, 70 milligrams of sodium, 19 grams of carbohydrates, 10 grams of sugar, 0 grams of fiber, and less than 1 gram of protein..)

Purchased Price: $2.00
Size: 11.5 oz
Purchased at: United Supermarkets
Rating: 8 out of 10
Pros: Fresh and floral peppermint taste that doesn’t linger on your tongue like a candy cane. Crunchy shortbread cookie with rich white fudge and crunchy vanilla flavor. Would make a solid seasonal ice cream sandwich base.
Cons: Keebler’s absolute reluctance to embrace resealable packaging. White fudge coating can melt and be messy. Limited appeal for non-peppermint lovers. The politics of elf family trees.

REVIEW: Keebler Jif Cookies

Keebler Jif Cookies

If it’s really true that “Choosy Moms Choose Jif,” then that raises some interesting questions about these new Keebler Jif Cookies. Namely: with so many cookies to choose from, what do Keebler Elf mothers pack for their kids’ lunches?

All lingering questions regarding Keebler biology aside (if E.L. Fudge cookies are anatomically correct, then how can the Elves reproduce with fudge for guts?), my guess is that it’s these peanut buttery delights.

Why? Because eating them is like taking a nostalgic trip back to elementary school lunchtime. Allow me to guide you through the simulation:

As Mrs. Hartwell continues to drone on about the importance of “the cursive capital I,” all you can think about is how the letter kinda looks like an octopus holding a cup of tea. So you stare at her bizarre facial mole until the third period bell rings, heralding in the best part of the day: lunch. As everyone clamors to the haphazardly cleaned tables, you explore the depths of your Tiny Toon Adventures lunchbox. Tossing aside a Grape Capri Sun (Pacific Cooler is a way better flavor) and egg salad sandwich (shudder), you strike brown gold: a Ziploc full of Keebler Jif Cookies!

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With a scent like the oily innards of a Reese’s Cup wafting out of the baggy, you catch the hopeful stare of Benny Thompson. No way are you trading your cookies for his Fruit Roll-Up this time. You bite into one of the bumpy, fudge-coated rings (but not before wearing it like a mock pinky ring, as it’s perfectly sized for your young hands) and release an exaggerated “Mmmm!” Benny hides his jealousy with a Fruit Roll-Up.

They certainly aren’t attractive cookies, with the glossy fudge and protruding nuts making them look like something that Scooter, your family Basset Hound, would leave behind for the neighbor kids to put in a flaming paper bag. The fudge melts fast, too, so you hope no one misinterprets the brown smudges on your hands.

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Analyzing every layer reveals the treat as deceptively complicated. The cookie center is crispy and airy with a pleasant taste of cocoa. This is surrounded by a layer of diced peanuts that add a contrasting crunch texture and a bit of earthy saltiness to balance the resounding sweetness of the fudge, which is a bit overbearingly rich in that “you’ll be tasting this on your tongue for hours” kind of way. It’s strong enough to override the unique creaminess provided by the thin layer of Jif peanut butter inside, which is a shame, because the rare instances when the Jif’s nutty gooeyness shines through are the cookie’s most memorable parts.

After school, you immediately raid the cupboards before mom gets home. As any child would, you experiment and craft a sinful PB&J hors d’oeuvre that looks vaguely like Jabba the Hutt.

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Cookies like these naturally evoke such childlike creativity. Yes, it’s ridiculous, fattening, and a bit unnecessary, but it’s also the kind of experience you’ll remember fondly in 10 years.

At the end of the day, that’s just what these cookies are: an enjoyable escapade, but a forgettable flavor. As good as it is, it’s been done before: when absentmindedly stuffed into your mouth, the many flavors amalgamate and ultimately remind you of two very familiar ones: it’s just like a Keebler Fudge Stripe and a Little Debbie Nutty Bar made sweet, sweet love and had salty-sweet children.

Not that your elementary school self understood how that works, right?

(Nutrition Facts – 2 cookies – 170 calories, 90 calories from fat, 10 grams of total fat, 5 grams of saturated fat, 0 milligrams of cholesterol, 70 milligrams of sodium, 16 grams of carbohydrates, 1 gram of dietary fiber, 9 grams of sugar, and 3 grams of protein.)

Item: Keebler Jif Cookies
Purchased Price: $2.78
Size: 8 oz./15 cookies
Purchased at: Meijer
Rating: 7 out of 10
Pros: Jif peanut butter MVP. Fun contrasting textures. Evoking childlike whimsy. “Jabba the Peanutt.”
Cons: Not enough Jif. Loses complexity when crammed in mouth. Fudge fingers. Distracting moles. Egg salad.

REVIEW: Keebler Red Velvet Fudge Stripes Cookies

Keebler Red Velvet Fudge Stripes Cookies

Like Salted Caramel, Maple Bacon, and Sriracha, Red Velvet is a food trend which will not go away until it’s been flavorized into every edible object this side of gluten-free dog treats. While I’m quite positive this has driven some of you mad, I’m more than willing to accept and embrace this necessary step in flavor evolution.

Sneer all you want about how diet yogurts and Pop-Tarts can never match the mellow cocoa flavoring and rich cream cheese frosting of an actual slice of homemade Red Velvet Cake, but unless you possess a time machine allowing you to conveniently travel back to the 1930s or 1940s, I’m going to call you out as just another fan of the latest bastardization of the classic southern cake.

And you know what? I’m totally cool with that, just like I’m totally cool with the idea of the Keebler Elves adapting their classic Fudge Stripe cookies to Red Velvet. These are magical elves, after all, and there are far worse food trends they could be adapting for cookie construction.*

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At first glance, the fudge stripe template seems a curious choice to adapt Red Velvet to. Fudge is supposed to be dense, super chocolaty, and for lack of a better word, fudgy.

Meanwhile, even bastardized conceptions of Red Velvet carry a certain connotation of a light cake crumb and more restrained cocoa flavor. But when you think about it, good old Ernest J. Keebler’s reasoning checks out. Not nearly as iconic at E.L. Fudge yet distinct enough from your garden-variety Chips Deluxe, the Fudge Stripe begs for a makeover, or at the very least a new twist on the contrast of artificial chocolate glaze and crisp shortbread.

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If nothing else, the little men slaving away in those treehouse factories certainly craft an aesthetically pleasing product. Lined in a perfect row of red and white, as if drizzled with a cream cheese and buttercream fondant by skillful elfish hands, the cookies look appetizing enough to devour in one fell swoop. It’s a thought not completely unrealistic, if only for the obsolescent non-resealable packaging. Really, Ernest J.? You’ve created a magical factory in a tree capable of mass producing cookies yet you can’t prevent my cookies from going stale? Priorities man, priorities!

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The white coating is predictably waxy—the kind of artificial, “look that’s going to be your arteries!” stuff that we’ve been told to avoid, but still secretly love. At first, it’s slow to yield a distinct flavor, but after several licks and precise, tiny bites, the faux-glaze takes on a unique flavor. I’m reminded quite a bit of the yogurt coating of the raisins in one of my favorite cereals (Basic 4—completely underrated) but also pick up a hypersweet note of white chocolate and an element of cream cheese.

Beneath the glaze is the shortbread cocoa cookie. Crunchy with a superfine crumb, there’s both a distinct mellow cocoa element but also a deeper and richer chocolate flavor. You won’t mistake it for dark chocolate, but sure enough, the semisweet chocolate listed on the ingredient list makes itself known, giving each cookie an over-the-top chocolate flavor which pairs wonderfully with cream cheese glaze.

I have to admit though, there’s an odd acidity in these cookies which tempers the chocolate; a sensation which makes me almost pucker. Sharp to a point but still very sweet, there really is a distinct Red Velvet flavor that goes well beyond just mellow cocoa and red food coloring. Truth be told it’s sort of unexpected (who ever heard of a crunchy Red Velvet cake, for one thing!), yet somehow satisfyingly addictive. One might, when considering the hands which built it, even call it magical.

I wasn’t expecting to like the Keebler Red Velvet Fudge Stripes Cookies as much as I did. I know, I know. Who am I to doubt whatever source of supernatural craftsmanship guides the Keebler elves. Yet lulled to sleep by countless Red Velvet flavor imposters, my expectations were dimmed, so much so that when one of the most accurate representations of the flavor in mass produced form graced my lips, I was blown away. Red Velvet Oreos, you ask? I’m not holding my breath just yet, because as far as I’m concerned Ernest J. and the magical elves have crafted a near-perfect Red Velvet cookie.

*Kale, for instance.

(Nutrition Facts – 2 cookies – 130 calories, 6 grams of fat, 4 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 85 milligrams of sodium, 19 grams of carbohydrates, 11 grams of sugar, and less than 1 gram of protein.)

Item: Keebler Red Velvet Fudge Stripes Cookies
Purchased Price: $2.50
Size: 11.5 oz.
Purchased at: Mars Grocery Stores
Rating: 9 out of 10
Pros: ACTUALLY TASTES LIKE RED VELVET. Mellow cocoa crumb. Unexpected chocolate depth. Addictively complex cream cheese/buttercream/white chocolate glaze. Needed makeover for a classic cookie.
Cons: Possibility of Red Velvet flavored gluten-free dog treats. Seventeenth century cookie packaging. Will turn your arteries into waxy faux cream cheese filling.