REVIEW: Kellogg’s Eggo Thick & Fluffy Waffles (Original & Cinnamon Brown Sugar)

Kellogg's Eggo Thick & Fluffy Original Waffles

Borrowing things from overseas to sell on our shores is a tricky business. As with any translation, we run the risk of not getting it quite right. Like turning the infinitely-watchable E4 series Skins into a show that no one (save for The Parents Television Council who wants to kill it with fire) cares to watch… or transforming the delicioso Mexican corn-cake-style gordita into the well-known and often-devoured Taco Bell Gordita that is basically a taco made with pita bread. How they made the leap to the Middle East by way of Mexico, I have no idea. I guess, to them, foreign food is foreign food. We’re lucky they didn’t try to stuff haggis in there.

The process of repackaging these things for consumption in the United States is clearly an attempt to make them more palatable for Americans, however unrecognizable they become. But it doesn’t explain why Kellogg’s would revise the Belgian waffle for their Eggo brand by making them toaster-sized instead of plate-sized and octagonal instead of round (or square) and calling them “Thick & Fluffy ” waffles. Did they think consumers wouldn’t understand these waffles if they used the word “Belgian”? They’ve been around for 50 years. I think we get it. Semantics aside, what it really comes down to is whether the waffles have deep pockets and taste good. For the most part, they do.

Eggo Thick & Fluffy waffles come in two flavor varieties: Cinnamon Brown Sugar and Original Recipe. The name “Original Recipe” conjures up visions of crispy, golden fried chicken offered by string-tied Southern gentlemen with dubious military origins, yet as a Roscoe’s devotee, I can attest to the fact that fried chicken does pair well with waffles. Maybe this title wasn’t unintentional.

The Original Recipe waffle was exceptional. It has a certain extra something (probably sodium) that makes the waffle taste extra malty. I scoured the ingredients list and didn’t see anything about malt, though, so I could just be imagining it. Maybe my previous experiences with other Belgian fluffy and thick waffles created an expectation for malt flavor.

Kellogg's Eggo Thick & Fluffy Cinnamon Brown Sugar Waffles

On the flip side, I was all ready to love the Cinnamon Brown Sugar waffle, being the brown sugar & cinnamon addict that I am, but it was just OK. The flavor just doesn’t “pop.” It’s not super sweet, but it’s also not very cinnamon-y. Blah Sugar. Cinna-Zzzzz. The experience is underwhelming. Way to not be an enabler, Kellogg’s. I’m one step closer to recovery.

Despite the fact that it’s a toaster waffle, I was expecting preparation to be a breeze. Logistically, it is pretty easy. Place in toaster… Toast… The End. But the toasting instructions specify that you may need to use two toasting cycles in order to evenly heat the waffle. That’s far too long for a toaster-based convenience breakfast. I hate double-toasting. It ruins the feeling of relief you experience once the toaster pops up because as soon as it does, you just have to push it back down again and start all over. It’s totally defeating. Bad way to start the day.

Kellogg's Eggo Thick & Fluffy Cinnamon Brown Sugar Waffle Naked

Another negative is that even though these are Thicker & Fluffier, they don’t make you feel any fuller — just the opposite. The extra carbs and sugar you ingest in the thicker waffle make you crash faster… and if you double-up on the serving size (eating two waffles instead of one), it just makes things worse.

That’s another thing. The serving size is just one waffle, but the box shows two. WHY MUST YOU TOY WITH MY EMOTIONS, EGGO??? Sorry, that’s the cinnamon brown sugar withdrawal talking.

I appreciate Eggo’s take on Belgian waffles, though the Original Recipe flavor makes a tastier breakfast than the Cinnamon Brown Sugar one. They should try making crépes next… though they’ll probably call them “Eggo Thin & Flat Pancakes.” How gauche.

(Nutrition Facts – 1 waffle/55 grams – Original Recipe – 160 calories, 70 calories from fat, 7 grams of fat, 2 grams of saturated fat, 0 grams of trans fat, 3.5 grams of polyunsaturated fat, 1.5 grams of monounsaturated fat, 0 milligrams of cholesterol, 300 milligrams of sodium, 50 milligrams of potassium, 20 grams of carbohydrates, >1 gram of fiber, 3 grams of sugar, and 4 grams of protein. Cinnamon Brown Sugar – 170 calories, 60 calories from fat, 7 grams of fat, 2 grams of saturated fat, 0 grams of trans fat, 3 grams of polyunsaturated fat, 1.5 grams of monounsaturated fat, 0 milligrams of cholesterol, 270 milligrams of sodium, 50 milligrams of potassium, 24 grams of carbohydrates, >1 gram of fiber, 9 grams of sugar and 3 grams of protein.)

Item: Kellogg’s Eggo Thick & Fluffy Waffles (Original & Cinnamon Brown Sugar)
Price: $2.00 (on sale)
Size: 11.6 oz
Purchased at: Vons
Rating: 10 out of 10 (Original Recipe)
Rating: 6 out of 10 (Cinnamon Brown Sugar)
Pros: Corn cakes. Southern gentlemen. Invisible malt. Octagons.
Cons: Witch hunts. Haggis. Understanding waffles. Boring me with cinnamon. The long toast. Small serving size.

NEWS: Kellogg’s Uses Adjectives Usually Used To Describe Stuffed Animals To Describe Their New Waffles

Chicken n Waffles

Updated: Read our Eggo Thick & Fluffy Waffles review here

I don’t know if Kellogg’s is trying to create frozen Belgian-like waffles with their new Thick & Fluffy Waffles without having to call them Belgian waffles. But I do hope they have larger pockets than regular Eggo waffles, because I loves me some syrup and would love to have large reservoirs of syrup in my waffles. The more syrup, the more sugar I get, and the more sugar I get, the more functional I am throughout the first hour of my day before I have a sugar crash.

An Eggo Original Thick & Fluffy Waffle contains 160 calories, 7 grams of fat, 2 grams of saturated fat, 3.5 grams of polyunsaturated fat, 1.5 grams of monounsaturated fat, 300 milligrams of sodium, 20 grams of carbohydrates, 3 grams of sugar and 4 grams of protein.

An Eggo Cinnamon & Brown Sugar Thick & Fluffy Waffle contains 170 calories, 7 grams of fat, 2 grams of saturated fat, 3 grams of polyunsaturated fat, 1.5 grams of monounsaturated fat, 270 milligrams of sodium, 25 grams of carbohydrates, 9 grams of sugar and 3 grams of protein.

Like most Kellogg’s products, the Eggo Thick & Fluffly waffles are fortified with vitamins and minerals. The new variety of round waffles will come in boxes of six.

Source: Kellogg’s website

Image via flickr user pointnshoot / CC BY 2.0

REVIEW: Kellogg’s Nutri-Grain Strawberry Filled Eggo Waffles

I’ve decided what I want to be when I grow up. Screw being a quasi-product review blogger editor. I want to be the one who comes up with new frozen waffle variations because it sounds like it’s the frickin’ easiest job in the world.

If I were in charge of developing new frozen waffle varieties, it would probably go something like this:

Frantic people will come running into my large corner office. They think consumers have grown tired of the dozens of other waffle varieties I’ve come up with, so they need me to come up with something new. As I sit in my big, comfy leather office chair, I’ll put my elbows on the armrests and bring my hands together in front of my face, forming a dome, with only my fingertips touching each other. I’ll close my eyes and pretend I’m in deep thought. While concentrating, I’ll slightly nod my head a few times and then follow that with slight shakes of my head. Then I’ll hum, “uh huh” and then inhale deeply, indicating that I’ve come up with greatness. I’ll raise my head while exhaling and opening my eyes. Then I’ll pan across the room filled with eager looks. I’ll pause for dramatic effect and then say in a confident tone, “Bacon. Filled. Waffles.”

People will yell, “brilliant.” Others will say, “Why didn’t I think of that?” Some of them will fall to their knees and cry because my ingenuity is at a level that they’ll never achieve, but they’re happy they were able to witness it first-hand. When the praise gets to be a little too much, I’ll just raise my hands, quietly shoo them away with hand gestures and once they leave my office, I’ll go back to admiring my own awesomeness in the mirror behind my desk until they need me again.

I think I need to make this happen soon because whoever came up with the Kellogg’s Nutri-Grain Strawberry Filled Eggo Waffles needs to get replaced.

These strawberry-filled frozen waffles are noticeably thicker than regular Eggo Waffles, which means they could only fit six to a box, instead of the usual eight. The strawberry filling can easily be seen in the waffle if you put it in front of a light, like you’re a mailbox thief looking for checks. The filling isn’t spread out from edge to edge, instead it fills up about two-thirds of the circumference.

Unfortunately, just like a juiced up baseball player with bad hand-eye coordination, it maybe thicker, but it isn’t very good. Because it’s a Nutri-Grain product, it doesn’t taste like regular Eggo Waffles and is made with six grams of whole grain. The strawberry filling, made from real fruit, has little to no flavor. The only purpose it seems to have is to possibly burn my mouth when I bite into it. I was hoping the filling would have some flavor so that I wouldn’t need to dump enough sugarrific syrup on it to turn me into a one man mosh pit.

This mediocre frozen waffle wouldn’t have happen if I were the one who came up with new varieties. Never mind the Kellogg’s Nutri-Grain Strawberry Filled Eggo Waffles. It would be all about the Kellogg’s Hungry Man Bacon & Egg Filled Eggo Waffles and they would be so thick that there can only be four in a box.

(Nutrition Facts – 1 waffle – 130 calories, 3.5 grams of fat, 1 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 300 milligrams of sodium, 75 milligrams of potassium, 25 grams of carbohydrates, 3 grams of fiber, 8 grams of sugar, 15 grams of other carbohydrates, 3 grams of protein and a bunch of vitamins and minerals.)

Item: Kellogg’s Nutri-Grain Strawberry Filled Eggo Waffles
Price: $3.50 (on sale)
Size: 6 waffles
Purchased at: Safeway
Rating: 4 out of 10
Pros: Syrup makes it better. Healthier than regular Eggo Waffles. Made with 6 grams of whole grains. 3 grams of dietary fiber. If I came up with frozen waffle varieties.
Cons: Strawberry filling has no flavor. Bland without syrup. Less waffles per box than regular Eggo waffles. Contains high fructose corn syrup. Being a douchebag by admiring my awesomeness in the mirror.

REVIEW: Kellogg’s Special K Red Berries Waffles

If Amy Winehouse and her husband Blake Fielder-Civil were to reproduce — and I pray to God, Allah, Buddha, and football they don’t — their offspring would look like the new Kellogg’s Special K Red Berries Waffles, which are a little pale, covered with weird red splotches and deformed with indentations.

As with all Special K products, these waffles are targeted towards women who want to lose weight by torturing their taste buds with bland products and in serving sizes that would make bulimics wonder if it’s necessary to purge.

Yes, I did lose weight when I did the Special K Diet and I looked better wearing my hip-hugger jeans and showing a little male whale tail, but eating breakfast cereal every day got old quicker than me using the phrase “cool beans” to replace every positive adjective I used in daily conversation.

The Special K Red Berries Waffles are slightly healthier than regular Kellogg’s Eggo Waffles. These almost gothy-white waffles have over 50 percent less fat and 20 percent less calories, but also have 66 percent more sugar than their regular Eggo counterparts.

However, many of these differences are very small when you look at the actual numbers and not at percentages. For example, the Special K waffles have only 20 less calories, which is easy to burn with either a few push-ups or with a vial of cocaine taped to my back, running shoes, and a sober Lindsay Lohan chasing after me.

These waffles are also full of vitamins and minerals and claims it’s a good source of calcium. However, it provides only 6 percent of your daily recommend allowance of calcium per waffle, which doesn’t sound like a good source to me, unless you love waffles as much as I love the TV show Ninja Warrior and Lynne Spears’ daughters love making babies.

The red berries, which according to the ingredients list are strawberries, were noticeable when I ate one naked — the waffle, not me — but was pretty much non-existent after I poured some Canadian Maple Syrup on top — the waffle, not me. But then again, I do pour enough syrup to make those who use excessive amounts of alcohol to drown their sorrows say, “Damn, that’s a little too much there, buddy!”

All that maple syrup probably negated the slight health advantages the Special K Red Berries Waffles have over regular Eggo waffles, but it made it taste much better. Without the syrup, I felt it was not bad for diet frozen waffles, but who eats waffles without some kind of topping? That’s like Entertainment Tonight, Access Hollywood, Extra, and TMZ not showing any shots with celebrity cleavage.

(Nutrition Facts – 1 waffle – 80 calories, 2.5 grams of fat, 0.5 grams of saturated fat, 0 grams of trans fat, 15 milligrams of cholesterol, 440 milligrams of sodium, 70 milligrams of potassium, 31 grams of carbohydrates, less than 1 gram of dietary fiber, 5 grams of sugar, 25 grams of other carbohydrates, 4 grams of protein, and vitamins and minerals.)

Item: Kellogg’s Special K Red Berries Waffles
Price: $2.75 (on sale)
Purchased at: Safeway
Rating: 6 out of 10
Pros: Not as bland as regular Special K cereal. Tastes good with syrup. Ninja Warrior.
Cons: Not much healthier than regular Eggo waffles. Less than one gram of dietary fiber. More sugar than regular Eggo waffles. Amy Winehouse reproducing. Excessive use of “cool beans.” Male whale tail.

REVIEW: Kellogg’s Lego Eggo Waffles

Kellogg's Eggo Lego Homestyle Waffles

I’m no civil engineer or architect, but after playing around with these Kellogg’s Lego Eggo Waffles, I can safely say that it’s probably the worst building material EVER.

If you look at the picture below, each waffle can break down into six pieces of Lego. The top of each piece looks like any old Lego piece with eight protruding studs. However, the bottom only has three holes to accommodate those studs, which means there aren’t enough holes for each of those studs. Every stud needs to stick itself into a hole or else it’s not going to be fun.

Kellogg’s Lego Eggo Waffles

I don’t know why there are only three holes, because it’s impossible to stick two studs in one hole. Even if I could stick two studs into one hole, since there are only three holes, two studs aren’t going get a hole. Do they expect us to stick three studs into one hole? Now that’s just insane and could lead to some possibly tearing.

It’s also hard to erect anything if the pieces aren’t hard. As you can also see in the picture, I had a huge erect structure that stood tall as long as the pieces were rock hard, but over time they started getting soft and everything just flopped down to the ground, which is totally frustrating for everyone. The only two ways to keep things hard for a little while is to either freeze or toast really well each piece, but either way, pieces will get soft eventually.

The shape of each waffle also doesn’t make it ideal for syrup. As we all know, normal waffles have deep grooves which can hold syrup, but the Lego Eggo Waffles have a shape that does the opposite. Sure you could flip the Lego Eggo Waffles over and shoot some syrup into those tight holes, but again, there aren’t enough holes to prevent the syrup from rolling off the waffle.

Thankfully, at least it tastes like a normal Eggo Waffle, but still, it does a horrible job of being a syrup sucking waffle and a Lego piece.

Although there are some advantages to using Lego Eggo Waffles as building material and I wrote a short song/poem about one particular advantage.

If walls were made out of Lego Eggo Waffles, it would be easier to stalk you.
No wall or fence could keep me away, I’d be your Romeo or your boo.
I would nibble away at your wall to make a hole to watch sleep my dear.
I would eat a little more of your wall to pretend I was nibbling on your ear.
The Lego Eggo Waffles are so light, I can lift them up with little power.
So when you’re in your bathroom, I can watch you when you shower.
After you’re done in the shower, I can grab your hair collected on the floor.
I’ll sniff them like I do with the underwear I stole that you already wore.
When you’re not at home, I’ll eat my way through a Lego Eggo wall.
Then try on your sexy black dress, but on me it’s way too small.
I’ll search through your trash to find something that catches my eye.
There’s a tube of lipstick and a used toothbrush I can add to my shrine.
Sure one day I’ll get caught and be sent to a maximum security facility.
But it’s also made of Lego Eggo Waffles, so soon again I’ll be stalking thee.

Item: Kellogg’s Lego Eggo Waffles
Price: $2.00 (on sale)
Purchased at: Safeway
Rating: 4 out of 10
Pros: Tastes like regular Eggo Waffles. If walls were made of Lego Eggo Waffles, it would be easier to stalk you. If you don’t use the holes and studs, you can build a structure.
Cons: Worst building material EVER. Not enough holes for all the studs. Need rock hard pieces to erect something. Stalking is bad.

REVIEW: Kellogg’s Eggo Minis Chocolatey Chip Cookie Dough Waffles

Kellogg's Limited Edition Eggo Minis Chocolatey Chip Cookie Dough

At first I really thought these Kellogg’s Eggo Minis Chocolatey Chip Cookie Dough Waffles were really cool. Not because they were mini Eggo waffles or the fact they were labeled “Limited Edition.” I believed they were cool because I thought if I stuck them in the oven and baked them, chocolate chip cookies would sprout out of them, like leaves on a branch.

Unfortunately when I tried this, all I ended up with were really burnt waffles, smoke, and a really loud beeping smoke detector.

Okay, so there’s no actual chocolate chip cookie dough in the waffles, it’s “naturally and artificially flavored.”

So next someone is going tell me that the cookie dough in chocolate chip cookie dough ice cream isn’t “real” cookie dough.

It isn’t?

I could get possible salmonella food poisoning?

So I can’t bake the chocolate chip cookie dough found in ice cream?



Well if these waffles don’t have actual chocolate chip cookie dough, they better at least taste like chocolate chip cookie dough.

Nope, disappointed again. I could taste the chocolate chips, but it tastes much like regular chocolate chip waffles.

What’s next? Is someone going to tell me that soy “milk” isn’t really milk?

It isn’t?


Well I’ve learned a few valuable lessons today: (1) I should never judge a product by its name. (2) Eating real cookie dough could possibly kill me.

Item: Kellogg’s Eggo Minis Chocolatey Chip Cookie Dough Waffles
Purchase Price: $3.89
Rating: 4 out of 10
Pros: No chance of possible salmonella food poisoning because there is no real cookie dough. Vitamins and minerals.
Cons: Doesn’t really taste like chocolate chip cookie dough. DON’T BAKE THEM LIKE COOKIES!!!