Category: Peeps

In my experience, Peeps are a polarizing force in society. You either love them passionately or think they’re the most disgusting non-food ever created. Thankfully, I made it out of childhood with my sense of whimsy intact and fall squarely in the former camp. Every year, I buy two packages of yellow chicks shortly after Valentine’s Day, and three more from the clearance bins the day after Easter.

I’ve fallen in love with every novelty flavor and dipped version of Peeps that have hit shelves in recent years. Now Peeps with a filling? And there’s a caramel version? I am overcome with the vapors – fetch me my fainting couch!

This year’s novelty Peeps have been rebranded as “Delights.” Fitting. But because I was throwing flavors in my shopping cart in a sort of Peep-sterical fit, I didn’t at first notice the word “filled” above the Vanilla Caramel Brownie. More attention should be called to the fact that these are different than the dipped Peeps.

The aroma inside the bag was all glorious fudge brownie. A closer sniff of the Peeps themselves was equally brownie and vanilla marshmallow. They looked like the now-standard dipped Peep – sparkling sugar-studded chick, thin shell of chocolate on the bottom, and a smattering of errant crystals clinging to the chocolate. They felt so precious in their individual cubicles – these Peeps fly business class.

I expected the caramel filling to be a big central blob, like a jelly doughnut. Instead, it was laced throughout like a ribbon, hitting all the major geographical areas of the peep – including the furthest point of the tail. And yeah, I made the others watch while I split this guy up.

I popped a cross-section in my mouth to get the full flavor. The caramel was beautifully thick and stayed just on the right side of the line between real and fake-tasting. The vanilla marshmallow was the typical Peeps sweetness, and the chocolate was like a shot of rich hot chocolate.

Of course, I had to give them the head-first treatment. It’s the only real way to eat a Peep, amiright? In this case, the filling added a nice little squish, which tickled the 7-year-old in me.

These were my favorite (excluding the originals). I want more. If you love Peeps, definitely try them. If you’re a Peeps hater, these just might win you over.

(Nutrition Facts – 3 chicks – 180 calories, 60 calories from fat, 6 grams of fat, 4 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 45 milligrams of sodium, 31 grams of carbohydrates, 1 gram of dietary fiber, 27 grams of sugar, and 2 grams of protein..)

Purchased Price: $2.49
Size: 1.75 oz 3-pack
Purchased at: Target
Rating: 10 out of 10
Pros: Brownie-caramel-marshmallow-y goodness. Peeps finally have innards!
Cons: Easy to overlook the fact that they’re filled based on the packaging.

Peeps. No one’s favorite candy over the age of six, and the primary wingman of the Easter bunny.

Somehow, people (I) keep buying them, so the company continues to crank out new flavors not just for Easter but Valentine’s Day, Halloween, and Christmas, including this years Walgreens-exclusive Cinnamon Roll. Placed on the very bottom of the holiday shelf where only a toddler could eye them, I finally tracked these bad chicks down after four attempts and am ready for a sticky-good time.

A strong buttery cinnamon roll aroma hits you immediately as you open the package, sparkling with that signature Peeps coating, conjuring a rich wintery nostalgia. The type of freshly baked smells that erupt from the oven while rolls or muffins are being made actually emanate from the cellophane with convincing authority. The patented sitting chick blankly stares back at you with the challenge of “eat me, I dare you.”

The depth of flavor and freshly baked intrigue continue with your first bite – surprisingly not too sweet. The fatty cinnamon bread flavor they’ve infused these Peeps with actually make for a fairly complex candy snacking experience. To be honest I really wanted to hate these and I’m beginning to lament there are only three per package, rather than hiding the other two in the garbage can.

The taste has a multilayered aspect to it as well, with not only a cinnamon flavored marshmallow but a nice dunk into a “cinnamon flavored fudge” that adds the sensation of a luscious cinnamon roll icing. The “natural and artificial flavors” must focus on bringing a yeast element to the mouth party as these Peeps are more than simply a cinnamon or gingerbread take on a marshmallow.

Even though sugar is the first ingredient in both the ‘mallow and the cinnamon fudge, the balance of spices and creamy yeasty elements make these a worthy addition to any chimney-dangling stocking.

So how to they compare to your standard variety Peep? They absolutely destroy them. Naturally, I had to get some classic snowman Peeps to mingle with its new cousin for comparison, and the cinnamon roll chick almost punked the snowman so hard he had to retire. The regular Peep tasted flat and uninspired, and was generally disappointing, like when I asked Old Saint Nick for a GameCube in 2002, but got a new puzzle instead.

(Nutrition Facts – 3 chicks – 160 calories, 30 calories from fat, 3 grams of fat, 1 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 25 milligrams of sodium, 32 grams of carbohydrates, 0 grams of fiber, 30 grams of sugar, and 1 gram of protein.)

Purchased Price: $1.99
Size: 1.5 oz. package
Purchased at: Walgreens
Rating: 8 out of 10
Pros: Strong cinnamon roll flavor. Baking smell without preheating the oven. Signature Peeps sparkle. Fudge coating adds depth and texture.
Cons: RIP regular Peeps. Puzzles instead of a GameCube.

As far as childhood traumas go, cherry cordials are on the “Really, why didn’t you address this with your therapist?” list.

At seven years of age, my first efforts with cordials were an immediate disaster with red cherry, fondant, and shards of milk chocolate splashing all over my favorite Looney Tunes t-shirt (how I loved that shirt!). I tried to wash it out, but alas, not even Snuggle the Bear could save that humble garment. While I loved the taste of the cordial, fear of ruining the rest of my favorite t-shirts detracted me from ever returning to cherry cordials again.

Until today.

It seems Peeps, in all their tidy, poofy, non-goo-filled selves, are inviting me to make amends with my cherry cordial childhood traumas by putting those flavors into marshmallow form, which is a good thing because chocolate, cherry, and sugar? That’s a recipe for a party.

Right out of the cellophane, the smell makes it clear that chocolate and cherry run the show. If you’ve ever wanted Febreze to make an air freshener that smells like maraschino cherries and brownie batter, this is for you: the bright, sugared cherry aroma completely absorbs the smell of anything within a two-foot radius.

And that smell immediately transports into the flavor. These fluffy little devils hold nothing back, going full-throttle for artificial cherry. Biting in, the red crystal sugar flecks crisp through before breaking into a white marshmallow fluffier than the luxury bath towels at the Ritz.

The cherry flavor harkens back to a cherry popsicle or Skittle: a little tart, extremely sweet, and mildly bitter. The dark chocolate, while not astounding, is also not palm oil gunk.

On its own, it’s like a mock-up of a Dark Dove Promise, adding a woodsy note with a bit of brownie batter sweetness, but, when taken with the marshmallow, the chocolate gets swept away in the wake of cherry flavor. This can be overwhelming as the cherry, when taking in multiple bites, starts verging on medicinal, harkening back to days of tissues and trying to stomach cherry cough syrup. Those are sad days. There is no need for sad days.

It has occurred to me that there will be a time, probably soon, in which I have a traumatic encounter with a chicken that somehow deters me from eating chickadee-shaped products. Until then, I will keep trying all the versions of Peeps, holding that particular fear, reluctance, and joy that comes with peculiar flavor efforts.

These particular Peeps could’ve suffered (as they sometimes do) by being a little too sweet, but the monitored three-chick pack kept things in check. The biggest downfall was the extent to which the fake cherry flavors muscled out the chocolate, but, taken as a whole, these reminded me of cordials: cherry takes the lead, fondant (or sugary marshmallow) stands as a sidekick, and chocolate is a background character. Not an unimportant character, per se. More like the Cabbage Vendor in Avatar: adding color and depth without being allotted much time for development.

All that said, if you love cherries, sugar, and chickadees that stare at you ominously, these are worth dishing out $1.99 to give ‘em a shot.

(Nutrition Facts – 3 Chicks – 150 calories, 30 calories from fat, 3.5 grams of fat, 2 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 10 milligrams of sodium, 30 grams of carbohydrates, Less than 1 gram of dietary fiber, 28 grams of sugar, and 1 gram of protein.)

Item: Limited Edition Cherry Cordial Delight Peeps
Purchased Price: $1.99
Size: 3 pack/1.5 oz.
Purchased at: Target
Rating: 6 out of 10
Pros: Cherry cordial flavors in marshmallow form. Cherry flavor similar to cherry Skittles. Quite puffy. Crispy sugar outside. No goo is involved. Non-palm-oil chocolate is used. The Cabbage Vendor in Avatar
Cons: Cherry overpowers chocolate. Red dye adds bitterness. Chickadees stare at you ominously. Childhood traumas involving cherry cordials. Non-childhood traumas involving chickens.