Nothing makes me feel prouder to be an American than thinking about the colors that decorate our stars and stripes: purple, violet, and Crayola Purple Mountains’ Majesty.
The purple, of course, represents Grimace, an American hero who symbolizes our freedom to eat milkshakes with our 8 a.m. McMuffins if we darn well please. The violet honors Donatello, whose wise reptilian martial arts helped end the Civil War. And Purple Mountains’ Majesty commemorates the brave crayons who entertain our nation’s children while they doodle Donatello suplexing Grimace (or was that just me?).
This explains the color of Mountain Dew’s new patriotic Mtn Dew DEW.S.A too, becau—wait, what? You’re saying they just combined red, white, and blue Dew flavors to make this lilac-hued liquid? I guess that’s what I get for playing Pokémon instead of paying attention in U.S. History class:
I get stuck in Lavender Town.
Speaking of lavender, Mountain Dew certainly didn’t skip art class, because this aesthetically pleasing beverage evenly blends the colors of Code Red, White Out, and Voltage: the three respective flavors that form DEW.S.A.’s chromatic trilogy.
Since the colors are evenly represented, you’d expect all three Dew flavors to get equal treatment too, right? Left. Whoops, I meant wrong. Like a washed-out photo or my pasty face after a long winter, DEW.S.A. has poor white balance. Or at least poor orange balance. None of the citrusy bite of White Out or zesty zap of Voltage comes through, aside from a faintly tangy fruitiness in the end notes, which remind me of original, Cherry Citrus Game Fuel, which we first tasted when Halo 3 hit stores in 2007.
Makes sense: this stuff does look like an Energy Sword.
Cherry is a much fairer description for DEW.S.A.’s “body,” because the drink quite potently tastes of Swedish Fish. Or more specifically, Swedish Berries. Or even more specifically, the discount store-brand gummy raspberries my grandma would buy by the grocery bag-full and watch shamefully as I mushed a handful of them together into a single “mega berry.”
Okay, that may be too specific, but it’s accurate. Mtn DEW.S.A. blends Code Red’s candied cherry, Voltage’s tart raspberry, and a jelly-like pectin sweetness to craft a pleasant flavor that tragically ends too soon. Instead of bursting through the night like those anthemic bombs, the flavor of DEW.S.A. fades like a lone firework, cascading over your taste buds and disappearing as soon as the last drop high-fives your uvula.
This is probably due to the soda’s sucralose content, which is always such a hot topic that I feel the need to mention it. I’m not opposed to artificial sweeteners —- I’ve been eating junk food for ages, so the Grim Reaper’s already been watching me like an eBay auction since I first learned to hold an Oatmeal Cream Pie -— as long as they don’t disrupt the flavor. The sucralose in DEW.S.A. tastes neither fake nor chemically, so I give it a pass.
It just makes the whole drink feel lighter (think Raspberry Crystal Light), which I find preferable to original Dew’s custardy thickness during hot summer months, especially as the latter leaves my throat feeling like a syrupy slime slalom.
And that’s just what DEW.S.A. is to me: a nicely crisp Dew with a nice, two-berried taste gimmick that’ll be simple (despite containing 200 percent more flavors than the average Dew) and refreshing during nice, poolside picnics. Nice.
I do wish the flavor was a little more recognizably American, but until they release apple pie HoneyDEW or charbroiled BarbeDEW, DEW.S.A. will Dew just fine.
(Nutrition Facts – 20 oz. bottle – 170 calories, 0 grams of fat, 105 milligrams of sodium, 45 grams of carbohydrates, 45 grams of sugar, and 0 grams of protein.)
Purchased Price: $1.79
Size: 20 fl oz. bottle
Purchased at: Meijer
Rating: 8 out of 10
Pros: An American drink that ironically tastes of Scandinavian cherry-raspberry candy. The crispest summer dew this side of a morning lawn. Beverage colors that won’t leave you Grimacing. Fatalistic Oatmeal Cream Pies.
Cons: Orange you upset there’s no citrus? Raspberries that didn’t choose the blue pill. Transient flavors with a wanderlust. Not calling it “The DEWcleration of InDEWpendence.” My White Out skin becoming Code Red an hour into tanning.
