ANNOUNCEMENT: TIB’s Sixth Birthday Prize Drawing Winners

Here are the six winners of The Impulsive Buy’s Sixth Birthday Prize Drawing:

1. Miwo
2. Ana
3. Harlequin
4. Scott (the one who left the comment “happy birthday TIB!”)
5. liz
6. Roy

Congratulations to the winners. May they enjoy whatever mystery goodness that comes their way. Also, thank you to everyone who participated and wished TIB a happy birthday.

REVIEW: Kraft Big Ass Easy Mac Cups

Kraft Easy Mac Large

Okay, so this bigger Kraft Easy Mac Cup isn’t called Big Ass Easy Mac Cup, but it should be since it’s exactly twice the weight of the original size and comparing their sizes would be like comparing Kardashian sister asses.

I reviewed the original size when it was first introduced, and while I liked it very much, one complaint I had about it was that I didn’t think it was very filling and wouldn’t be suitable for a meal. Well, either a lot of people felt the same way or the folks at Kraft read that review and — four years later — the power of this quasi-product review blog compelled them to up the size of their Easy Mac Cups.

Making a Big Ass Easy Mac Cup is extremely easy. On a food preparing scale of 1 to 10, with 10 being the computer on the Jetsons that makes anything you tell it to and 1 being the entire process to make homemade bacon that includes everything from hunting the pig in a forest to curing the meat to frying it in a pan, the Big Ass Easy Mac Cup is a 7, which is like making a Cup Noodles.

All one has to do to prepare the Big Ass Easy Mac Cup is fill the container with water up to the fill line, microwave it for three and a half minutes, stir in the cheese sauce mix that eventually turns into a cheese sauce that makes Taco Bell’s cheese sauce look significantly edible, and then enjoy…or ponder the direction your life has taken that has forced you to eat a Big Ass Easy Mac Cup.

Kraft Easy Mac Large 3

The Big Ass Easy Mac Cup has the same level of cheesiness as the original Easy Mac Cup, which I surprisingly enjoyed when I reviewed it. However, while I think the smaller Easy Mac Cup isn’t very filling, its chubbier sibling might be too filling.

About three-fourths of the way through the Big Ass Easy Mac Cup, my mouth felt like I’d just given a 30 minute blowjob to a can on Kraft Easy Cheese. I got sick of its cheesiness and had a hard time finishing it off.

I guess the Big Ass Easy Mac Cup was too big for me.

(Nutrition Facts – 1 package – 440 calories, 70 calories from fat, 8 grams of fat, 5 grams of saturated fat, 0 grams of trans fat, 10 milligrams of cholesterol, 1050 milligrams of sodium, 78 grams of carbohydrates, 2 grams of fiber, 11 grams of sugar, 13 grams of protein, 15% calcium and 15% iron.)

Item: Kraft Big Ass Easy Mac Cups
Price: $1.99
Size: 4.1 ounces
Purchased at: Safeway
Rating: 7 out of 10
Pros: Enjoyable cheesiness. Twice the size of regular Easy Mac Cups. Easy to make. The computer on the Jetsons that made their food.
Cons: Too much Easy Mac for me. Sucking on a Kraft Easy Cheese can. Cheese sauce mix makes Taco Bell’s cheese sauce look good. Great source of sodium. The influential power TIB doesn’t have.


Here are a few product reviews posted this week from other blogs we like.

Wrigley’s 5 gum has a watermelon flavor called Prism. Hmm…Cobalt, Rain, Flare, Elixir, Solstice and now Prism. It’s like Wrigley is trying to encourage children to study science and math through chewing gum names. Or if you just count Rain and Solstice, they’re encouraging children to become TV news meteorologists. (via Gum Alert)

The latest Carl’s Jr. creation combines a burger with a Philly Cheesesteak. I’m not impressed. If they combined a burger with a Philly Cheesesteak, Coney Island hot dog, chicken strip and beef burrito, and called it the Carl’s Jr. Meat Megazord, then I would be impressed. (via Junk Food Betty)

Trader Joe’s sells something called manitaropita. Sounds like Trader Joe’s has gone into the business of selling rare sexually transmitted diseases. (via Gigi Reviews)

Hey, Jelly Belly! Quit making hard jawbreaking candy and just do what you do best, which is make unnatural tasting jellybeans. Oh wait, it seems you also make natural tasting jellybeans. (via Sugar Pressure and Foodstuff Finds)

Subway has an exclusive Sun Chips flavor — Monterey Jack and Sundried Tomato. Great. More options. Now extremely indecisive people will not only have a plethora of veggie options of mull over, but also a vast array of crunchy chips. (via Does It Hit The Spot?)

REVIEW: Hot Pockets SideShots Sloppy Joes

Marvo covered Hot Pockets SideShots Mini Cheeseburgers back in January, and now I’m here to tell you about the other SideShots: Sloppy Joes.

If you’re anything like me, and most people in this country probably are, the majority of your sloppy joe experiences have come from a pound of ground beef, a can of Manwich, and some cheap generic hamburger buns. In other words, you were a poor college student or a stoner. Or both.

I haven’t had sloppy joes in at least a few years, but I remember them being messy and guiltily tasty. As your bun falls apart two seconds after you ladle on the Manwich mixture and your face and hands get covered in tangy tomato sauce, you get the feeling that you are a little too old for eating something this cheap and messy. Messy ribs at a great barbecue joint? Acceptable. Messy $1 can of tomato mix? Unacceptable. Growing up sucks.

According to the official SideShots website, “Thanks to the mini soft-baked bun, Sloppy Joes no longer requires [sic] a fork for spillage.” Bad grammar aside, perhaps Hot Pockets has come up with a solution for us adults to enjoy sloppy joes without the sloppy. Microwaving two SideShots only takes a minute and 45 seconds, perfect for a rushed lunch at the office. Of course, there’s still the fact that you’re eating Hot Pockets. I don’t know if you noticed, but all the other grown-ups brought Lean Cuisines. You better hope they don’t find out about your adult Underoos.

The SideShots come in two packages of two. I found that two of them worked well for me as a sort of half-snack half-meal, but someone with a less delicate, feminine appetite could probably eat the whole box and call it a day.

What I didn’t expect when I opened the box is that the two SideShots per pack come attached to each other. My immediate thought was, of course, “BOOBS!” Then I read through Marvo’s review and saw that he’d already made a bra joke, totally destroying my bun pun.

Okay then.

Hot Pockets SideShots are in late telophase of the microwaveable snack mitosis cycle, wherein each individual SideShot has developed its own distinct sloppy joe nucleus and a bready cell plate has formed between the two. Cytokinesis occurs after the brief heating period has been completed, when the consumer of the SideShots separates the two distinct meaty cells by means of some type of knife or other device capable of cutting them in twain.

Now don’t you wish I’d just shouted “BOOBS!” instead?

My SideShots smelled pretty good when they got out of the microwave. The bread was aromatic, and the innards had a generic sloppy joe smell to them. The enjoyment pretty much ended there, though. While the bread was really soft and had a texture I didn’t think any Hot Pockets product could achieve, the sloppy joe mixture itself left much to be desired. The tomato sauce tasted like a mixture of ketchup and Chef Boyardee Spaghetti-Os sauce. The little bits of meat looked like rabbit pellets and were incredibly mushy. When I isolated one and tried it without the sauce, it had absolutely no flavor, which is disturbing, since there was a taste of beef when I took a bite of the whole thing. Must be something they hid in the sauce.

I decided to take a look at the ingredient list, and found some unsettling phrases, like “cooked beef patty crumble” (contains 13 sub-ingredients), “dough conditioner” (I did notice the silky smooth surface of the bread!), and “dried egg yolks” (that just sounds wrong). There were promising ingredients in there, like green peppers, onions, and garlic powder (the former two were listed under the “contains less than 2% of” section), but very little of the spices and flavorings like these that you would expect to find in a sloppy joe actually came though.

When I said earlier that “I found that two of them worked well for me as a sort of half-snack half-meal,” I was speaking strictly from a fullness standpoint, not a flavor perspective. Hot Pockets SideShots Sloppy Joe aren’t awful, they’re just substandard and, frankly, taste juvenile. It seems like the same type of person who would glean enjoyment out of a cup of Easy Mac would enjoy this product. Maybe I underestimated Manwich after all.

(Nutrition Facts – 2 buns – 270 calories, 70 calories from fat, 7 grams of fat, 2.5 grams of saturated fat, 0 grams of trans fat, 15 milligrams of cholesterol, 710 milligrams of sodium, 39 grams of carbohydrates, 2 grams of fiber, 15 grams of sugar, 10 grams of protein, 4% vitamin A, 8% calcium, 20% thiamine, 8% vitamin B12, 20% folic acid, 15% iron, 10% riboflavin, 15% niacin and 10% phosphorus.)

Other Hot Pockets SideShots Sloppy Joes reviews:
Freezer Burns

Item: Hot Pockets SideShots Sloppy Joes
Price: $2.49
Size: 4 pack
Purchased at: Safeway
Rating: 3 out of 10
Pros: Bun was soft. Mitosis. Cooks up fast. Boobs. Bun contains the filling without spillage. Kids would probably love the taste.
Cons: Beef was mushy, flavorless and looked like rabbit pellets. Adult Underoos. Sauce was disappointing and lacked sloppy joe flavors. Growing up. “Dried egg yolks.”

NEWS: Limited Edition Pumpkin Pie Pop-Tarts Could Help Create The Saddest Thanksgiving Meal Ever

Read our review of Pumpkin Pie Pop-Tarts here

When combined with a convenience store turkey sandwich, Ocean Spray cranberry juice and mashed potatoes with gravy from KFC, the Limited Edition Frosted Pumpkin Pie Pop-Tarts could be the dessert that ends the most depressing Thanksgiving meal ever. Or if the Pumpkin Pie Pop-Tarts are still around in December, they could end the most depressing Christmas meal ever.

The latest Pop-Tarts flavor is made up of white dough with pumpkin pie filling (yes, pumpkin is listed in the ingredients list) and is topped with white frosting and fall-colored sprinkles. It will only be available in a 12-count box.

One pastry contains 200 calories, 5 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 2 grams of polyunsaturated fat, 1 gram of monounsaturated fat, 0 milligrams of cholesterol, 170 milligrams of sodium, 35 grams of carbohydrates, less than 1 gram of fiber, 16 grams of sugar, 2 grams of protein and a bunch of vitamins and minerals.