Well folks, it’s that time of year again. The weather is heating up and the chum is in the water. That can only mean one thing…

*Cue a knockoff version of the theme from JAWS, because I couldn’t clear the rights to the John Williams original.*

It’s Shark Week!

Ok, ok, I jumped the flare gun a bit there, Shark Week isn’t actually until the end of June. While you can’t get your fix of ridiculous Megalodon myths and pulse-racing Surfer-Brah horror tales until next month, you can currently get a taste of Shark Week at your local 7-Eleven.

One of the big merchandising tie-ins for this year’s Shark Week is 7-Eleven’s new Blue Raspberry Slurpee Donut.

Why?

Well, it’s blue. The ocean is blue. Sharks live in the ocean. The week is named after sharks. So, there ya go.

Let’s all kick back and enjoy Shark Week with a Blue Raspberry Slurpee Donut! We’re gonna need a bigger belt!

As an unapologetic man-child, there are few things that excite me more than blue foods. I’m also a lifelong Slurpee devotee, so I naturally had to try one of these.

I’ve had some wild donut varieties in my day, but this might take the cake donut. What we have here is a plain cake with Blue Raspberry Slurpee-flavored icing and blue sugar crystals.

The sky blue icing’s texture is more cupcake than donut to me. I think I prefer a different kind of frosting on my donuts, because they tend to harden up and glaze over a bit – think of a chocolate frosted donut from Dunkin’. The icing here is very soft and mushy and it dissolved quickly in my mouth. Not a huge deal, but I think this would have benefitted from having more of a shell.

For the first few seconds, the icing made me think of sour blue raspberry candy. I wasn’t expecting that. While it was distinctly raspberry, the sour kick was shocking.

The raspberry flavor wasn’t all that appetizing until it mixed with the cake donut itself. At that point, it became harmonious. The donut helped neutralize the sourness, and made the flavor satisfying as a whole. The cake donut was fluffy and fresh, so that helped the cause.

The crystals were supposed to give the donut an “ice-like crunch.” While there was nothing “icy” about it, the sugary crunch did add a nice element to the finished product, and I appreciated their inclusion.

As powerful as the flavor was, I was surprised at how little a scent this donut gave off. It didn’t smell like raspberries. It didn’t really smell like anything.

I picked up a Blue Raspberry Slurpee just to compare flavors and I think blue raspberry makes for a better Slurpee flavor than donut icing. 7-Eleven was definitely on the right track, but the donut’s icing was a lot sourer than the drink. So again, be prepared for that.

I give 7-Eleven credit for thinking outside the tank. This is a decently fresh take on two old favorites. Would I rather have a different flavored donut and a Slurpee on the side? Sure. I’ll probably go that route when the next Shark Week rolls around in three months, but I’d say this donut’s limited run is worth dipping your toe in the water.

(Nutrition Facts – 270 calories. No other nutritional info available.)

Purchased Price: 99 cents
Size: N/A
Purchased at: 7-Eleven
Rating: 5 out of 10
Pros: Tastes good once everything mixes. Fluffy cake donut. Crunchy sugar crystals. Awesome appearance. Solid effort. Slurpee drinks.
Cons: Sour icing. Blue tongue. Lazy tie-in. Shark Week every week. The spoon on Slurpee straws is super tedious.