{"id":11008,"date":"2012-01-10T00:00:14","date_gmt":"2012-01-10T10:00:14","guid":{"rendered":"http:\/\/www.theimpulsivebuy.com\/wordpress\/?p=11008"},"modified":"2023-02-03T22:22:35","modified_gmt":"2023-02-04T08:22:35","slug":"review-kelloggs-krave-chocolate-cereal","status":"publish","type":"post","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2012\/01\/10\/review-kelloggs-krave-chocolate-cereal\/","title":{"rendered":"REVIEW: Kellogg’s Krave Chocolate Cereal"},"content":{"rendered":"

\"Kellogg's<\/a><\/p>\n

Like so many 20-somethings, I often feel like I’m not a girl, not yet a woman. I have my own job, apartment, and 401k, but I also still play video games, don’t know how to sew buttons back on my shirts, and am totally fine with appropriating Britney Spears lyrics to describe my existential circumstances.<\/p>\n

I think my relationship with breakfast cereal is emblematic of this condition of emerging adulthood. I’ve finally realized that two cups of coffee don’t pass as breakfast for proper, health-minded adults, so I dutifully eat some Shredded Wheat or Kashi most mornings. But anytime I have ready access to children’s cereals, I’ll spend all day plotting my next foray into the break room for another bowl of sugary goodness. <\/p>\n

(Last year, I lived across the street from my office, and if I ever saw Cinnamon Toast Crunch in the break room late in the week, I’d go into work on the weekends for breakfast. I once got into the elevator with a coworker on a Saturday morning, and I felt compelled to stick around for an hour pretending to have non-Cinnamon Toast Crunch-related business to handle so he wouldn’t think I was a huge weirdo like all of you do right now.)<\/p>\n

All of this is a very roundabout way of asking: does Kellogg’s new Krave Chocolate Cereal pass muster as an adult cereal? Before actually eating any, I ran through the evidence:<\/p>\n

Uh, it’s CHOCOLATE for breakfast. Not adult.<\/b><\/p>\n

That being said, it’s actually not bad, health-wise \u00e2\u20ac\u201c whole grains, no high fructose corn syrup, and less sugar than a lot of other cereals. Adult. <\/b><\/p>\n

Kooky fonts on the box and krazy spelling in the name. Not adult. <\/b><\/p>\n

Absence of an anthropomorphic animal mascot. Adult. <\/b><\/p>\n

There’s a visual on the official website<\/a> of an anthropomorphic piece of Krave cereal that, judging by the chocolate around its mouth and its “CHOCOLATE CHOCOLATE YUM YUM” sign, may have recently committed an unspeakable act of cannibalism while serving on a picket line of some sort. Unclear, but kind of disturbing. <\/b><\/p>\n

Based on my completely arbitrary set of criteria, there’s no definitive proof that Krave is an adult cereal. That also means there’s no definitive proof that it’s not an adult cereal, so I will proceed to the review with no qualms about setting back my slow march towards adulthood once again.<\/p>\n

A very pleasant smell of chocolate wafted out as soon as I opened the bag. Each piece of cereal was a bit larger than a Chex, and many pieces either had flecks of chocolate on the outside or were somehow transparent enough for me to see the chocolate on the inside.<\/p>\n

\"Kellogg's<\/a><\/center><\/p>\n

I started by eating a couple pieces dry. Krave is crunchy without being exceedingly so (think Chex or Lays potato chips rather than Cap’n Crunch or kettle chips), and the outer shell’s lightly crunchy texture and its lightly sweetened taste work well together. I was disappointed at first with the amount of the signature ingredient — when I bit pieces in half, I could see that there was relatively little chocolate within the shells, and the taste of chocolate in each individual piece was underwhelming, too.<\/p>\n

\"Kellogg's<\/a><\/center><\/p>\n

However, when I added milk to a full bowl of Krave and ate whole spoonfuls, the chocolate flavor began to shine. Each bite tasted more chocolaty than the last, yet at no point did it ever get to be too chocolaty. (Sidenote: did you know Microsoft spellcheck will suggest “chocolatier” instead of “more chocolaty”? And then tell you that “chocolatier” is not actually a word?) I also detected a slight hint of hazelnut, though the list of ingredients actually makes no mention of that. The cereal retained its crunchiness fairly well in the milk, but I was irritated that none of the chocolate leaked out to provide me with a bowl of chocolate milk at the end.<\/p>\n

Is Kellogg’s Krave an “adult” cereal? No. Would I pretend to have work to do on a Saturday morning just to eat a bowl? No. Still, I definitely enjoyed it and would recommend you grab a box. Krave doesn’t fit into my adult cereal rotation, nor is it really sweet enough to qualify as a childish indulgence, but Amazon would only sell me Krave in a pack of four. I guess I’ll have to take the adult path of not being wasteful and eat many, many more bowls of Krave in the near future.<\/p>\n

(Nutrition Facts – 3\/4 cup (cereal only) – 120 calories, 30 calories from fat, 3.5 grams of fat, 1 gram of saturated fat, 0 grams of trans fat, 1.5 grams of polyunsaturated fat, 1 gram of monounsaturated fat, 0 milligrams of cholesterol, 100 milligrams of sodium, 70 milligrams of potassium, 24 grams of carbohydrates, 3 grams of fiber, 11 grams of sugar, 2 grams of protein, and a bunch of vitamin and minerals.)<\/small><\/p>\n

Item:<\/b> Kellogg’s Krave Chocolate Cereal
\nPrice:<\/b> $5.00 per box (4-pack for $20)
\nSize:<\/b> 11.4 ounce box
\nPurchased at:<\/b> Amazon
\nRating:<\/b> 7 out of 10
\nPros:<\/b> Nice chocolate smell. Appropriately crunchy. Lightly sweetened. Chocolate flavor builds as you eat more. Retains its crunchiness fairly well in milk. Has whole grains and no high fructose corn syrup. Eating chocolate for breakfast. Cinnamon Toast Crunch. Britney Spears’ first album.
\nCons:<\/b> Amount of chocolate may be disappointing if you’re only eating a small serving. Doesn’t leave behind chocolate milk. Kind of pricey, now that I think about it. Amazon not allowing me to buy a single box. Cereal cannibalism. Not living across the street from the office.<\/p>\n","protected":false},"excerpt":{"rendered":"

Like so many 20-somethings, I often feel like I’m not a girl, not yet a woman. I have my own job, apartment, and 401k, but I also still play video games, don’t know how to sew buttons back on my shirts, and am totally fine with appropriating Britney Spears lyrics to describe my existential circumstances. […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1440],"tags":[1472,1473,1792],"class_list":["post-11008","post","type-post","status-publish","format-standard","hentry","category-reviews","tag-cereal","tag-kelloggs","tag-krave"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":54328,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2022\/12\/30\/kelloggs-krave-double-chocolate-brownie-batter-cereal-review\/","url_meta":{"origin":11008,"position":0},"title":"REVIEW: Kellogg’s Krave Double Chocolate Brownie Batter Cereal","author":"Brandon","date":"December 30, 2022","format":false,"excerpt":"What is it? Kellogg's Krave Double Chocolate Brownie Batter Cereal (KKDCBBC) is a new version of the crunchy pillow-shaped cereal that is like the regular Krave cereal, only way more chocolatey. One might even say double chocolatey. Oh, and brownie-battered. Or brownie-batter flavored. Double chocolate brownie batter, I guess. How\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2022\/12\/kravedcbbc1-600x600.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2022\/12\/kravedcbbc1-600x600.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2022\/12\/kravedcbbc1-600x600.jpeg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":70095,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2025\/05\/20\/spotted-kelloggs-krave-cinnamon-sugar-churro-cereal\/","url_meta":{"origin":11008,"position":1},"title":"SPOTTED: Kellogg’s Krave Cinnamon Sugar Churro Cereal","author":"Marvo","date":"May 20, 2025","format":false,"excerpt":"Kellogg's Krave kontinues to add to the Krave kollection. (Spotted by Robbie at Walmart.) If you\u2019re out shopping and see new products, snap a picture of them, and send them in via an email (theimpulsivebuy@gmail.com) with where you found them and \"Spotted\" in the subject line. Also, if you want\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/05\/kelkravecinnsuchucer.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/05\/kelkravecinnsuchucer.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/05\/kelkravecinnsuchucer.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/05\/kelkravecinnsuchucer.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/05\/kelkravecinnsuchucer.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":15947,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2013\/12\/17\/review-kelloggs-smores-krave-cereal\/","url_meta":{"origin":11008,"position":2},"title":"REVIEW: Kellogg’s S’mores Krave Cereal","author":"Adam","date":"December 17, 2013","format":false,"excerpt":"This time of the year, as the thermometer plummets and stuffing your hands in your crotch becomes an essential component of keeping warm, it\u2019s customary to crave traditional warm foods like chili, roasted root vegetables, and a whole host of things capable of giving your tongue a third-degree burn. Also\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"Kellogg's S'mores Krave Cereal","src":"https:\/\/i0.wp.com\/farm4.staticflickr.com\/3767\/11408720506_4f1065cffe.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":54270,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2022\/12\/26\/spotted-kelloggs-krave-double-chocolate-brownie-batter-cereal\/","url_meta":{"origin":11008,"position":3},"title":"SPOTTED: Kellogg’s Krave Double Chocolate Brownie Batter Cereal","author":"Marvo","date":"December 26, 2022","format":false,"excerpt":"I feel Krave is an underutilized cereal line. Yeah, all these chocolatey flavors are nice, but what about pie flavors? No, not chocolate pie, Kellogg's. Other pies that don't involve chocolate. (Spotted by Robbie at Walmart.)","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2022\/12\/kelkravedblchobrobatcer-600x600.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2022\/12\/kelkravedblchobrobatcer-600x600.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2022\/12\/kelkravedblchobrobatcer-600x600.jpeg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":10713,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2011\/11\/29\/news-kelloggs-krave-cereal-is-koming-to-amerika\/","url_meta":{"origin":11008,"position":4},"title":"NEWS: Kellogg’s Krave Cereal Is Koming To Amerika","author":"Marvo","date":"November 29, 2011","format":false,"excerpt":"Update: Click here to read our review In 2010, Kellogg's introduced Krave cereal in the UK and then bombarded its citizens with commercials like the one above. Ever since reading that review, I've been kraving Krave because I love a cereal that borders on the line of cereal and candy.\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"IMG_0885","src":"https:\/\/i0.wp.com\/farm8.staticflickr.com\/7025\/6639914441_39ff84e247.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":18989,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2015\/09\/02\/spotted-on-shelves-kelloggs-limited-edition-halloween-themed-froot-loops-apple-jacks-and-krave-cereals\/","url_meta":{"origin":11008,"position":5},"title":"SPOTTED ON SHELVES: Kellogg’s Limited Edition Halloween Themed Froot Loops, Apple Jacks, and Krave Cereals","author":"Marvo","date":"September 2, 2015","format":false,"excerpt":"Kellogg's Limited Edition Froot Loops with Marshmallows Build Your Own Skeletons Kellogg's Limited Edition Apple Jacks with Marshmallows Build Your Own Marshmallow Skeletons Kellogg's Limited Edition Krave Orange Color Chocolate Cereal I'm very disappointed the Krave one doesn't come with marshmallow skeletons, but not because I want to make marshmallow\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"Kellogg's Limited Edition Froot Loops with Marshmallows Build Your Own Skeletons","src":"https:\/\/i0.wp.com\/farm6.staticflickr.com\/5771\/20964307725_465dcaf5f2_z.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts\/11008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/comments?post=11008"}],"version-history":[{"count":0,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts\/11008\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/media?parent=11008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/categories?post=11008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/tags?post=11008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}