{"id":11191,"date":"2012-01-31T00:00:42","date_gmt":"2012-01-31T10:00:42","guid":{"rendered":"http:\/\/www.theimpulsivebuy.com\/wordpress\/?p=11191"},"modified":"2023-03-08T17:34:53","modified_gmt":"2023-03-09T03:34:53","slug":"review-kelloggs-krave-double-chocolate-cereal","status":"publish","type":"post","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2012\/01\/31\/review-kelloggs-krave-double-chocolate-cereal\/","title":{"rendered":"REVIEW: Kellogg&#8217;s Krave Double Chocolate Cereal"},"content":{"rendered":"<p><a href=\"http:\/\/www.flickr.com\/photos\/theimpulsivebuy\/6794248443\/\" title=\"Kellogg's Krave Double Chocolate Cereal by theimpulsivebuy, on Flickr\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"float:right;padding-left:10px;border:none;\" src=\"https:\/\/i0.wp.com\/farm8.staticflickr.com\/7005\/6794248443_8e52c75b9a.jpg?resize=270%2C371\" width=\"270\" height=\"371\" alt=\"Kellogg's Krave Double Chocolate Cereal\"\/><\/a><\/p>\n<p>Faithful TIB readers will recall Jasper reviewing <a href=\"http:\/\/www.theimpulsivebuy.com\/wordpress\/2012\/01\/10\/review-kelloggs-krave-chocolate-cereal\/\" target=\"_blank\" rel=\"noopener\">Kellogg&#8217;s Krave Chocolate Cereal<\/a>, stating that while it wasn&#8217;t exactly an &#8220;adult&#8221; cereal, it was tasty without making him feel like the 11-year-old that he actually is (probably) (just kidding, Jasper!). \u00a0 I read that with great interest, then scooped up a box of Krave Double Chocolate at the first opportunity, determined to see whether upping the chocolate quotient would make me less wizened and grinch-like. \u00a0 While I&#8217;m still cursing at people who don&#8217;t use their turn signals, I have noticed a 54 percent decrease in shuffling, complaining about the chill, and watching Jay Leno, so I&#8217;m going to call this one a success!<\/p>\n<p>On opening the box and taking a whiff, I was greeted with a vague chocolate smell, similar but not entirely like other chocolate cereals like Cocoa Pebbles or Cocoa Puffs. \u00a0 Even holding a piece right up to my nose, it&#8217;s not as powerful a scent as I would have expected out of double chocolate anything; but the smell may just be locked in by a non-nutritive cereal varnish, semi-permeable but not osmotic, which coats and seals the piece. \u00a0 Regardless, I started by trying a few pieces dry, and I was happy with what I experienced. \u00a0 The cereal bits are suitably crunchy without being too hard or jagged edged, and the small burst of chocolate inside hits you like a little surprise a second or two after your taste buds have registered the outer layer. \u00a0 It&#8217;s a well timed one-two punch, with the outer part being a bit of a subtler, less intense chocolate, but the inner component being richer. \u00a0 High marks all around.<\/p>\n<p>Given that, I was really eager to get the milk on and see how I liked them. \u00a0 Regrettably, I have to report that while milk is almost always an improvement to cereal, it had the opposite effect on Double Chocolate Krave. \u00a0 Don&#8217;t get me wrong, they&#8217;re still flavorful, but almost too much so &#8212; my teeth seemed to be on the verge of hurting with every bite. \u00a0 My suspicion is that when the milk penetrates to the inside layer of chocolate, it turns it more liquidy; and while you&#8217;d think that would be a good thing, it actually makes it overly chocolate-y, if such a thing is possible. \u00a0 I mean, I have a sweet tooth and all, but a 17-year-old girl who got dumped a week before prom would say this was a little too much chocolate. \u00a0 I feel like I visited a guy on the street corner looking for an ounce of weed and he injected me with black tar heroin.<\/p>\n<p><center><a href=\"http:\/\/www.flickr.com\/photos\/theimpulsivebuy\/6794247725\/\" title=\"Kellogg's Krave Double Chocolate Cereal Closeup by theimpulsivebuy, on Flickr\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/farm8.staticflickr.com\/7031\/6794247725_f0395486fb.jpg?resize=500%2C375\" width=\"500\" height=\"375\" alt=\"Kellogg's Krave Double Chocolate Cereal Closeup\"\/><\/a><\/center><\/p>\n<p>Aside from the flavor, I found that they didn&#8217;t stay crunchy in milk very well at all &#8212; a mere five minutes of soaking reduced them to the firmness of a mushy banana, so either they don&#8217;t maintain consistency or someone at the grocery store is slipping acid into my milk. \u00a0 Probably both. \u00a0 (I have a lot of enemies.) \u00a0 Since Jasper reported that the uni-chocolate variety held its crunchiness pretty well in milk, I&#8217;m wondering if it&#8217;s something to do with the different outer layers &#8212; maybe nutella and whatever else is in the casing of the regular variety is better at saying no than chocolate, the village bicycle.<\/p>\n<p>While I can only give Kellogg&#8217;s Krave Double Chocolate a moderate score due to its overpowering taste and loose consistency in milk, I&#8217;d definitely recommend picking some up to eat dry as a party snack or something. \u00a0 All told, it appears to simply be that rare cereal that&#8217;s better without the milk. \u00a0 The back of the box makes reference to &#8220;chocovores,&#8221; so I guess I&#8217;m just one of those chocovores who likes his meals raw and unseasoned. \u00a0 Grrrrr.<\/p>\n<p><small>(Nutrition Facts &#8211; 3\/4 cup (cereal only) &#8211; 120 calories, 30 calories from fat, 3.5 grams of total fat, 1 gram of saturated fat, 1.5 grams of polyunsaturated fat, 1 gram of monounsaturated fat, 0 milligrams of cholesterol, 95 milligrams of sodium, 80 milligrams of potassium, 23 grams of total carbohydrates, 3 grams of dietary fiber, 10 grams of sugars, and 2 grams of protein.)<\/small><\/p>\n<p><b>Item:<\/b> Kellogg&#8217;s Krave Double Chocolate Cereal<br \/>\n<b>Price:<\/b> $3.99<br \/>\n<b>Size:<\/b> 11 ounces<br \/>\n<b>Purchased at:<\/b> Giant<br \/>\n<b>Rating:<\/b> 6 out of 10<br \/>\n<b>Pros:<\/b> Tastes great dry. \u00a0 Good crunch. \u00a0 Not overpowering scent. \u00a0 Nice one-two chocolate flavor combo. \u00a0 Satisfying your chocolate craving for the next five years. \u00a0 Would probably make for a good party snack food.<br \/>\n<b>Cons:<\/b> Milk somehow makes it too sweet and chocolate-y. \u00a0 People who don&#8217;t use their turn signals. \u00a0 Gets soggy quickly. \u00a0 They misspelled &#8220;crave.&#8221; \u00a0 Being the only product in the world where more chocolate is a bad thing. \u00a0 Comparing chocolate to hardcore drugs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Faithful TIB readers will recall Jasper reviewing Kellogg&#8217;s Krave Chocolate Cereal, stating that while it wasn&#8217;t exactly an &#8220;adult&#8221; cereal, it was tasty without making him feel like the 11-year-old that he actually is (probably) (just kidding, Jasper!). \u00a0 I read that with great interest, then scooped up a box of Krave Double Chocolate at [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1440],"tags":[1472,1473,1792],"class_list":["post-11191","post","type-post","status-publish","format-standard","hentry","category-reviews","tag-cereal","tag-kelloggs","tag-krave"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":54270,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2022\/12\/26\/spotted-kelloggs-krave-double-chocolate-brownie-batter-cereal\/","url_meta":{"origin":11191,"position":0},"title":"SPOTTED: Kellogg&#8217;s Krave Double Chocolate Brownie Batter Cereal","author":"Marvo","date":"December 26, 2022","format":false,"excerpt":"I feel Krave is an underutilized cereal line. Yeah, all these chocolatey flavors are nice, but what about pie flavors? No, not chocolate pie, Kellogg's. Other pies that don't involve chocolate. (Spotted by Robbie at Walmart.)","rel":"","context":"In &quot;Spotted on Shelves&quot;","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2022\/12\/kelkravedblchobrobatcer-600x600.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2022\/12\/kelkravedblchobrobatcer-600x600.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2022\/12\/kelkravedblchobrobatcer-600x600.jpeg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":10713,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2011\/11\/29\/news-kelloggs-krave-cereal-is-koming-to-amerika\/","url_meta":{"origin":11191,"position":1},"title":"NEWS: Kellogg&#8217;s Krave Cereal Is Koming To Amerika","author":"Marvo","date":"November 29, 2011","format":false,"excerpt":"Update: Click here to read our review In 2010, Kellogg's introduced Krave cereal in the UK and then bombarded its citizens with commercials like the one above. Ever since reading that review, I've been kraving Krave because I love a cereal that borders on the line of cereal and candy.\u2026","rel":"","context":"In &quot;Spotted on Shelves&quot;","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"IMG_0885","src":"https:\/\/i0.wp.com\/farm8.staticflickr.com\/7025\/6639914441_39ff84e247.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":54328,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2022\/12\/30\/kelloggs-krave-double-chocolate-brownie-batter-cereal-review\/","url_meta":{"origin":11191,"position":2},"title":"REVIEW: Kellogg&#8217;s Krave Double Chocolate Brownie Batter Cereal","author":"Brandon","date":"December 30, 2022","format":false,"excerpt":"What is it? Kellogg's Krave Double Chocolate Brownie Batter Cereal (KKDCBBC) is a new version of the crunchy pillow-shaped cereal that is like the regular Krave cereal, only way more chocolatey. One might even say double chocolatey. Oh, and brownie-battered. Or brownie-batter flavored. Double chocolate brownie batter, I guess. How\u2026","rel":"","context":"In &quot;Reviews&quot;","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2022\/12\/kravedcbbc1-600x600.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2022\/12\/kravedcbbc1-600x600.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2022\/12\/kravedcbbc1-600x600.jpeg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":37664,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2019\/07\/10\/krave-cereal-cinnamon-crunch-strawberry-crunch-review\/","url_meta":{"origin":11191,"position":3},"title":"REVIEW: Kellogg&#8217;s Krave Cereal Cinnamon Crunch and Strawberry Crunch","author":"Adam","date":"July 10, 2019","format":false,"excerpt":"I give Kellogg\u2019s a lot of credit with Krave. In an era when new cereal concepts barely last a year, the British import has stuck around with surprising popularity, much like The Office except without the musical exploits of Creed Bratton. I credit this to a few things, one of\u2026","rel":"","context":"In &quot;Reviews&quot;","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/07\/Kelloggs-Strawberry-Crunch-Krave-Cereal-4.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/07\/Kelloggs-Strawberry-Crunch-Krave-Cereal-4.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/07\/Kelloggs-Strawberry-Crunch-Krave-Cereal-4.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/07\/Kelloggs-Strawberry-Crunch-Krave-Cereal-4.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/07\/Kelloggs-Strawberry-Crunch-Krave-Cereal-4.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":11008,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2012\/01\/10\/review-kelloggs-krave-chocolate-cereal\/","url_meta":{"origin":11191,"position":4},"title":"REVIEW: Kellogg&#8217;s Krave Chocolate Cereal","author":"Jasper","date":"January 10, 2012","format":false,"excerpt":"Like so many 20-somethings, I often feel like I'm not a girl, not yet a woman. I have my own job, apartment, and 401k, but I also still play video games, don't know how to sew buttons back on my shirts, and am totally fine with appropriating Britney Spears lyrics\u2026","rel":"","context":"In &quot;Reviews&quot;","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"Kellogg's Chocolate Krave","src":"https:\/\/i0.wp.com\/farm8.staticflickr.com\/7174\/6670658853_2ff93eebb5.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":45940,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2021\/02\/09\/kelloggs-krave-chocolate-chip-cookie-dough-cereal-review\/","url_meta":{"origin":11191,"position":5},"title":"REVIEW: Kellogg&#8217;s Special Edition Krave Chocolate Chip Cookie Dough Cereal","author":"Ann","date":"February 9, 2021","format":false,"excerpt":"What is Kellogg's Krave Chocolate Chip Cookie Dough Cereal? Well, it's NOT Krave cereal stuffed full of cookie dough so, sigh that breath of disappointment now. You probably should have been able to figure that out from looking at the box, though, so I'm not going to let you mope\u2026","rel":"","context":"In &quot;Reviews&quot;","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2021\/02\/Kelloggs-Special-Edition-Krave-Chocolate-Chip-Cookie-Dough-Cereal-2-1.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2021\/02\/Kelloggs-Special-Edition-Krave-Chocolate-Chip-Cookie-Dough-Cereal-2-1.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2021\/02\/Kelloggs-Special-Edition-Krave-Chocolate-Chip-Cookie-Dough-Cereal-2-1.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2021\/02\/Kelloggs-Special-Edition-Krave-Chocolate-Chip-Cookie-Dough-Cereal-2-1.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2021\/02\/Kelloggs-Special-Edition-Krave-Chocolate-Chip-Cookie-Dough-Cereal-2-1.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts\/11191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/comments?post=11191"}],"version-history":[{"count":0,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts\/11191\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/media?parent=11191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/categories?post=11191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/tags?post=11191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}