{"id":13266,"date":"2012-08-22T00:00:00","date_gmt":"2012-08-22T10:00:00","guid":{"rendered":"http:\/\/www.theimpulsivebuy.com\/wordpress\/?p=13266"},"modified":"2021-12-09T20:27:48","modified_gmt":"2021-12-10T06:27:48","slug":"review-general-mills-cinnamon-toast-crunch-treats","status":"publish","type":"post","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2012\/08\/22\/review-general-mills-cinnamon-toast-crunch-treats\/","title":{"rendered":"REVIEW: General Mills Cinnamon Toast Crunch Treats"},"content":{"rendered":"

\"Cinnamon<\/a><\/p>\n

Somewhere on the edges of the globe, nestled between the marshes of Keebler County and Cascadian Farms, rests the town of General Mills. It is in this land of cuckoo birds and marshmallow balloons that a legend resides.<\/p>\n

And his name\u2026<\/p>\n

Is Wendell.<\/p>\n

\"Cinnamon<\/a><\/p>\n

He looks like a Wendell, doesn\u2019t he?<\/p>\n

What with his half-moon spectacles and rotund little nose, Wendell seems unassuming enough, but don\u2019t be fooled. He has connections with the Keebler elves. He landed in General Mills in 1987 with a single dream: to put toast in a bowl, and, after many long nights beside his magical toaster and a cinnamon-related explosion, he got the recipe for Cinnamon Toast Crunch. Back in 2001, he channeled his Cinnamon cereal craze into the smash hit: \u201cCinnamon Toast Crunch Milk-N-Cereal Bar.\u201d Now, he\u2019s bringing it home in a smaller, portion-friendly treat.<\/p>\n

\"Cinnamon<\/a><\/p>\n

Judging by the cover, Wendell\u2019s stepped away from his toaster to mix up a hearty batch of \u201cyogurt coating.\u201d No lie: this was the very thing that pulled me in to this bar. As a connoisseur of the yogurt-covered pretzel, I can\u2019t resist a yogurt coating, and, indeed, I was elated when I discovered that a yogurt squiggle accompanied the yogurt-dipped foundation of the bar.<\/p>\n

\"Cinnamon<\/a><\/p>\n

I\u2019m thinking these little crisps were made for lunchtime and would fit snuggly in a lunchbox\/briefcase\/purse\/other portable vessel of preference. The list of ingredients seems a mile long, but, in summary, it involves cinnamon, icing, and gooeyness and, as we all know, those are the ingredients involved in sustaining a happy relationship. Had a disagreement with your spouse? Bake something with cinnamon and, instantly, it smells like somebody loves you. Top that baked good with icing? Well, you can just kick back and watch the magic unfold.<\/p>\n

Now, before diving into the texture of this bar, I\u2019d like to step back for a brief moment to define the adjective \u201cchewy.\u201d Quaker has obfuscated (word of the day!) this term with their \u201cChewy\u201d granola bars for years. If a food is \u201cchewy,\u201d it has a certain pull, being both somewhat firm and somewhat sticky. Caramels are chewy. Taffy is chewy. That yummy nougat in Snickers bars is chewy. Stale rice cereal smooshed with uncooked oats? Not chewy, Quaker, not chewy.<\/p>\n

Now, these, on the other hand, actually do have a bit of a chew and are a fair amount denser than their Quaker counterparts, which gets them off to a good start. On first bite, they even have a bit of a crisp, but, in the end, this crisp ended on the note of \u201cStale Cinnamon Toast Crunch,\u201d which was disappointing for a product that had hopes to bounce me over the heart, stars, horseshoes, clovers, and blue moons. The yogurt coating does its best for what this lacks in texture, but alas, fair Wendell, the faint wisps of cinnamon in your bar are no match for this weak consistency and overwhelming taste of corn syrup.<\/p>\n

However, on an up note, these do have a bit of whole grain and there was enough of the yogurt to make me smile at the end, making these treats far better than the imagination-crushing, depression-inducing Quaker \u201cChewy\u201d Granola bars. Nonetheless, next time I have the Cinnamon-Toast-Crunch craving, I\u2019ll probably reach for the bowl and spoon before I nab a treat.<\/p>\n

(Nutrition Facts – 1 bar – 100 calories, 25 calories from fat, 3 grams of fat, 1.5 grams of fat, 0 grams of trans fat, 0 milligrams of cholesterol, 100 milligrams of sodium, 18 grams of carbohydrates, 0 grams of fiber, 8 grams of sugar, less than 1 gram of protein, and a little vitamins and minerals.)<\/small><\/p>\n

Other Cinnamon Toast Crunch Treats reviews:<\/b>
\nTruly Foody<\/a><\/p>\n

Item:<\/b> General Mills Cinnamon Toast Crunch Treats
\nPurchased Price:<\/b> $2.84 (on sale)
\nSize:<\/b> 1 box\/6 bars
\nPurchased at:<\/b> Target
\nRating:<\/b> 5 out of 10
\nPros:<\/b> Yogurt coating on the base. Yogurt squiggles. Cinnamon. Wendell. A friendly portion. Whole grain. Lunchboxes. The word \u201cObfuscate.\u201d Half-moon spectacles. A land filled with marshmallow balloons.
\nCons:<\/b> The texture of stale cereal. Corn syrup overpowers cinnamon. Using the word \u201cchewy\u201d incorrectly. Crushers of the imagination.<\/p>\n","protected":false},"excerpt":{"rendered":"

Somewhere on the edges of the globe, nestled between the marshes of Keebler County and Cascadian Farms, rests the town of General Mills. It is in this land of cuckoo birds and marshmallow balloons that a legend resides. And his name\u2026 Is Wendell. He looks like a Wendell, doesn\u2019t he? What with his half-moon spectacles […]<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1440],"tags":[1472,1596,1549,1599],"class_list":["post-13266","post","type-post","status-publish","format-standard","hentry","category-reviews","tag-cereal","tag-cinnamon-toast-crunch","tag-general-mills","tag-snack-bars"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":70505,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2025\/06\/11\/spotted-general-mills-fantastic-4-box-designs\/","url_meta":{"origin":13266,"position":0},"title":"SPOTTED: General Mills Fantastic 4 Box Designs","author":"Marvo","date":"June 11, 2025","format":false,"excerpt":"I'm surprised the Cinnamon Toast Crunch box doesn't have Chef Wendell on it. (Spotted by Robbie at Walmart, H-E-B, and Target.) If you\u2019re out shopping and see new products, snap a picture of them, and send them in via an email (theimpulsivebuy@gmail.com) with where you found them and \"Spotted\" in\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/06\/cocpuffsf4des.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/06\/cocpuffsf4des.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/06\/cocpuffsf4des.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/06\/cocpuffsf4des.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/06\/cocpuffsf4des.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":14240,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2013\/01\/10\/review-general-mills-peanut-butter-toast-crunch-cereal\/","url_meta":{"origin":13266,"position":1},"title":"REVIEW: General Mills Peanut Butter Toast Crunch Cereal","author":"Margaret","date":"January 10, 2013","format":false,"excerpt":"A semi-reliable airplane magazine article recently informed me that Americans munch somewhere around 700 million pounds of peanuts per year, which would theoretically cover the floor of the Grand Canyon. I don\u2019t know who (Farmer? Intern? The spokes-peanut of Planters?) figured out that statistic, but I\u2019m grateful, not just for\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"Peanut Butter Toast Crunch","src":"https:\/\/i0.wp.com\/farm9.staticflickr.com\/8464\/8368302814_8d75fc528b.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":34244,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2019\/01\/17\/cinnamon-toast-crunch-churros-review\/","url_meta":{"origin":13266,"position":2},"title":"REVIEW: Cinnamon Toast Crunch Churros Cereal","author":"Joe","date":"January 17, 2019","format":false,"excerpt":"What is Cinnamon Toast Crunch Churros? With unique but dubious flavor choices such as Sour Patch Kids being zapped with a cereal transmogrifier, toast for breakfast is pass\u00e9. Luckily, chef Wendell minored in business at Cereal U. and nixed the Avocado Toast Crunch suggestion for revitalizing Cinnamon Toast Crunch. Instead,\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/01\/Cinnamon-Toast-Crunch-Churros-4.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/01\/Cinnamon-Toast-Crunch-Churros-4.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/01\/Cinnamon-Toast-Crunch-Churros-4.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/01\/Cinnamon-Toast-Crunch-Churros-4.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/01\/Cinnamon-Toast-Crunch-Churros-4.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":47369,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2021\/07\/08\/cinnamon-toast-crunch-cookie-dough-cinnamon-rolls-review\/","url_meta":{"origin":13266,"position":3},"title":"REVIEW: Pillsbury Cinnamon Toast Crunch Cookie Dough and Cinnamon Rolls","author":"BrandonP","date":"July 8, 2021","format":false,"excerpt":"When it comes to cereal mascots - Wendell the jolly baker and, more recently, the Crazy Squares - would not top your list of notable entries. But Cinnamon Toast Crunch has managed to cement themselves as the third best-selling cereal in the United States behind the Goliaths of BuzzBee's Honey\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2021\/07\/ctcrollsicing.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2021\/07\/ctcrollsicing.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2021\/07\/ctcrollsicing.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2021\/07\/ctcrollsicing.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2021\/07\/ctcrollsicing.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":55976,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2023\/05\/02\/take-my-idea-old-el-paso-cinnamon-toast-crunch-crunchy-taco-shells\/","url_meta":{"origin":13266,"position":4},"title":"TAKE MY IDEA: Old El Paso Cinnamon Toast Crunch Crunchy Taco Shells","author":"Marvo","date":"May 2, 2023","format":false,"excerpt":"(Take My Idea posts are the results of dreams. They are absolutely not real products...yet.) The Choco Taco is DEAD. I'm sorry I had to remind those of you who were fans. I think our friends at General Mills could create something that might help us forget that Unilever used\u2026","rel":"","context":"In "Take My Idea"","block_context":{"text":"Take My Idea","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/take-my-idea\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2023\/04\/tmictcoepshell-600x750.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2023\/04\/tmictcoepshell-600x750.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2023\/04\/tmictcoepshell-600x750.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":26337,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2017\/12\/27\/spotted-on-shelves-general-mills-blasted-shreds-cereal-cinnamon-toast-crunch-and-peanut-butter-chocolate\/","url_meta":{"origin":13266,"position":5},"title":"SPOTTED ON SHELVES: General Mills Blasted Shreds Cereal (Cinnamon Toast Crunch and Peanut Butter Chocolate)","author":"Marvo","date":"December 27, 2017","format":false,"excerpt":"(Spotted by Bob K at ShopRite.) If you\u2019re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and \"Spotted\" in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/12\/General-Mills-Blasted-Shreds-Cereal-Cinnamon-Toast-Crunch-and-Peanut-Butter-Chocolate.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/12\/General-Mills-Blasted-Shreds-Cereal-Cinnamon-Toast-Crunch-and-Peanut-Butter-Chocolate.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/12\/General-Mills-Blasted-Shreds-Cereal-Cinnamon-Toast-Crunch-and-Peanut-Butter-Chocolate.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts\/13266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/comments?post=13266"}],"version-history":[{"count":0,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts\/13266\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/media?parent=13266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/categories?post=13266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/tags?post=13266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}