{"id":14260,"date":"2013-01-15T15:16:49","date_gmt":"2013-01-16T01:16:49","guid":{"rendered":"http:\/\/www.theimpulsivebuy.com\/wordpress\/?p=14260"},"modified":"2023-02-13T16:13:02","modified_gmt":"2023-02-14T02:13:02","slug":"review-torani-chicken-n-waffles-syrup","status":"publish","type":"post","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2013\/01\/15\/review-torani-chicken-n-waffles-syrup\/","title":{"rendered":"REVIEW: Torani Chicken \u2018N Waffles Syrup"},"content":{"rendered":"

\"Torani<\/a><\/p>\n

The story of Torani\u2019s Chicken \u2018N Waffles syrup presents internet marketing at either its best or most contrived (quite possibly both). To recap:<\/p>\n

March 26, 2012:<\/a><\/b> <\/p>\n

Torani announces they\u2019ll be releasing a chicken & waffles flavoring syrup. The Internet collectively says, “That\u2019s disgusting. I MUST HAVE IT.”<\/p>\n

April 1, 2012:<\/b> <\/p>\n

Torani reveals the new flavor was an early-April Fools\u2019 prank and simultaneously launches a social media campaign to generate support for the creation of the “potential new cult favorite”. <\/p>\n

The Internet expresses outrages over the prank, rolls its eyes at a corporation raising grassroots support for its own non-existent product, and goes back to watching Call Me Maybe<\/i> parody videos.<\/p>\n

November 20, 2012:<\/b> <\/p>\n

“Due to unprecedented demand,” Torani announces actual debut of Chicken \u2018n Waffles Syrup.<\/p>\n

January 1, 2013:<\/b> <\/p>\n

Due to a need to immediately sabotage his resolutions of losing weight, not wasting money on novelty food items, and writing less often in the third person, Jasper tries the Chicken \u2018n Waffles Syrup.<\/p>\n

January 14, 2013:<\/b> <\/p>\n

Due to the syrup being awful, Jasper waits two weeks before working up the spirit to actually write down all the awfulness.<\/p>\n

The bar for the Chicken \u2018n Waffles Syrup was set pretty low \u2013 since it started as a marketing gimmick that was likely rushed through development and production, its best-case outcome was always going to be “gag gift that\u2019s actually serviceable.” Alas, the syrup can only serve as another cautionary reminder against buying novelty foods.<\/p>\n

I first tried a spoonful of the syrup on its own. It smelled very sweet and a little bit malty, which is about as positive as I\u2019m going to get in this review. As expected, it tasted incredibly sweet, but the malty-ness was really a yeasty-ness, and there was a lingering aftertaste that was yeasty and greasy (presumably to reflect the fried chicken component) and nearly induced my gag reflex.<\/p>\n

\"Torani<\/a><\/p>\n

Of course, syrup isn\u2019t meant to be consumed by its lonesome, so I added it to other meals. I had a brief, almost-ontological debate with my girlfriend on whether you could, in fact, eat Chicken \u2018n Waffles syrup with the dish from which its essence is distilled. Since the Torani bottle recommends you eat it with biscuits, we figured waffles were close enough and ordered some waffles and chicken fingers.<\/p>\n

\"Torani<\/a><\/p>\n

To establish a fair baseline of comparison, we first ate the chicken and waffles with regular Aunt Jemima maple syrup. It goes without saying that I loved that combination. It probably also goes without saying that the Torani syrup didn\u2019t measure up in the least. The Chicken \u2018n Waffles Syrup was still too sweet and so thin that it seeped into the waffles and made them soggy. The yeasty and greasy aftertaste was only more prominent and artificial in the face of the actual dish.<\/p>\n

I then followed a recipe on the Torani website for a bourbon drink, and I tried it in my coffee the next morning. I had similarly negative impressions in those settings, though I suppose I\u2019d find the syrup more tolerable if my palate were compromised by the dulling effects of alcohol or the tongue-burning effects of coffee.<\/p>\n

Even the price felt dissatisfying, at $6.95 plus $5.95 shipping and handling. Just don\u2019t buy the Torani Chicken \u2018n Waffles Syrup, not even as a gag gift or as a novelty food item for yourself. And hey, Internet: let\u2019s avoid demanding that any more April Fools\u20192012 jokes be developed into real products.<\/p>\n

(Nutrition Facts – 1 fl oz – 90 calories 0 calories from fat, 0 grams of fat, 40 milligrams of sodium, 23 grams of carbohydrates, 22 grams of sugar, and 0 grams of protein.)<\/small><\/p>\n

Item:<\/b> Torani Chicken \u2018N Waffles Syrup
\nPurchased Price:<\/b> $6.95 (plus $5.95 S&H)
\nSize:<\/b> 375 mL
\nPurchased at:<\/b> Torani website
\nRating:<\/b> 1 out of 10
\nPros:<\/b> Smelled mostly OK. Call Me Maybe<\/i> parody videos. Clever April Fools\u2019 Day gags. Aunt Jemima maple syrup with chicken and waffles. I would use Catblock.
\nCons:<\/b> Tasted yeasty and greasy. Gross, lingering aftertaste. Bad by itself, bad and too thin to have with waffles (and probably biscuits), bad with bourbon and coffee. Pricey. Contrived internet marketing. Immediately breaking my New Year\u2019s resolutions. Ontological debates about syrup. <\/p>\n","protected":false},"excerpt":{"rendered":"

The story of Torani\u2019s Chicken \u2018N Waffles syrup presents internet marketing at either its best or most contrived (quite possibly both). To recap: March 26, 2012: Torani announces they\u2019ll be releasing a chicken & waffles flavoring syrup. The Internet collectively says, “That\u2019s disgusting. I MUST HAVE IT.” April 1, 2012: Torani reveals the new flavor […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1440],"tags":[1753,2188],"class_list":["post-14260","post","type-post","status-publish","format-standard","hentry","category-reviews","tag-misc","tag-torani"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":11685,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2012\/03\/26\/news-torani-to-release-a-chicken-n-waffles-syrup-to-make-your-lattes-odd-tasting\/","url_meta":{"origin":14260,"position":0},"title":"NEWS: Torani To Release a Chicken ‘N Waffles Syrup To Make Your Lattes Odd Tasting","author":"Marvo","date":"March 26, 2012","format":false,"excerpt":"Update: Torani got us good. Their Chicken 'N Waffles syrup was an April Fool's hoax. Yup, they got us real good. It should've been obvious since they were going to release it in April. Well, it's fake, so no chicken 'n waffles syrup for us. Next month, Italian syrup maker\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"IHOP Chicken & Waffles","src":"https:\/\/i0.wp.com\/farm6.staticflickr.com\/5148\/5584053899_cbc4015fec.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":14016,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2012\/11\/21\/news-torani-to-release-chicken-n-waffles-syrup-fo-reals-this-timemaybe\/","url_meta":{"origin":14260,"position":1},"title":"NEWS: Torani To Release Chicken ‘n Waffles Syrup Fo’ Reals This Time\u2026Maybe","author":"Marvo","date":"November 21, 2012","format":false,"excerpt":"Hey! 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Thank you to everyone who participated!","rel":"","context":"In "Announcement"","block_context":{"text":"Announcement","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/general\/announcement\/"},"img":{"alt_text":"Torani Chicken & Waffles Giveaway","src":"https:\/\/i0.wp.com\/farm9.staticflickr.com\/8522\/8618985820_12bcfa6da5.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":14693,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2013\/04\/04\/prize-drawing-because-deep-down-you-want-to-know-what-toranis-chicken-n-waffles-syrup-tastes-like\/","url_meta":{"origin":14260,"position":3},"title":"PRIZE DRAWING: Because Deep Down You Want To Know What Torani’s Chicken ‘N Waffles Syrup Tastes Like","author":"Marvo","date":"April 4, 2013","format":false,"excerpt":"I have an unopened bottle of Torani's Chicken 'N Waffles Flavoring Syrup sitting on my desk. I also have an open bottle sitting in my kitchen cabinet that's three-fourths full and hasn't been used in weeks. Since it looks like I won't be opening the unopened bottle any time soon,\u2026","rel":"","context":"In "Prize Drawing"","block_context":{"text":"Prize Drawing","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/general\/prize-drawing\/"},"img":{"alt_text":"Torani Chicken & Waffles Giveaway","src":"https:\/\/i0.wp.com\/farm9.staticflickr.com\/8522\/8618985820_12bcfa6da5.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":33053,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2018\/11\/14\/fast-food-news-kfc-chicken-waffles\/","url_meta":{"origin":14260,"position":4},"title":"FAST FOOD NEWS: KFC Chicken & Waffles","author":"Marvo","date":"November 14, 2018","format":false,"excerpt":"Update: We reviewed it! Click here to read our review. So, um, fried chicken and waffles has been a thing for a while now. 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