{"id":15012,"date":"2013-06-25T00:00:00","date_gmt":"2013-06-25T10:00:00","guid":{"rendered":"http:\/\/www.theimpulsivebuy.com\/wordpress\/?p=15012"},"modified":"2023-08-14T17:41:42","modified_gmt":"2023-08-15T03:41:42","slug":"review-kelloggs-froot-loops-treasures-cereal","status":"publish","type":"post","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2013\/06\/25\/review-kelloggs-froot-loops-treasures-cereal\/","title":{"rendered":"REVIEW: Kellogg’s Froot Loops Treasures Cereal"},"content":{"rendered":"

\"Kellogg's<\/a><\/p>\n

If one man\u2019s junk is another man\u2019s treasure, then the new Froot Loops Treasures are something I would expect to find at a Bald Eagle\u2019s garage sale.<\/p>\n

Mind you, a Bald Eagle, if he were having a garage sale, would have some really good ‘junk.’ What with being the symbol of America, freedom, and numerous sports teams, but when you get right down to it, it\u2019s still selling stuff considered junk. <\/p>\n

Kind of like the new Froot Loops Treasures, which with a veritable rainbow of artificial food dyes and 12 grams of sugar per completely unrealistic one cup serving, could be either junk or treasure in the eye of the beholder.<\/p>\n

If the concept behind Froot Loops Treasures looks familiar, then award yourself a +1 in the nostalgia department and consider the case of Hidden Treasures<\/a>. <\/p>\n

It was a General Mills cult favorite that had an otherwise unimpressive two year run during the early days of the Clinton administration. The gimmick behind the corn cereal with a fruity center was that not all of the squares contained actual fruit (and I use the term \u2018fruit\u2019 incredibly loosely; as in anything with color). Thus, eating Hidden Treasures was like going on a treasure hunt in cereal bowl. Man, the early 1990s were some wild times indeed.<\/p>\n

\"Kellogg's<\/a><\/p>\n

Froot Loops Treasures avoids such trickeration completely and just packs each red square with strawberry-flavored filling. While I didn\u2019t verify the exact ratio of standard Froot Loops rings to strawberry squares with an exhaustive hand count, I\u2019d put the ratio at about 8:1 or so. <\/p>\n

In other words, you\u2019re still getting plenty of that standard Froot Loops goodness. The loops aren\u2019t as crunchy as they were back before the days when Kellogg\u2019s made them slightly healthier with multigrain elements, but they\u2019ve still got the cloying-in-a-good way taste that’s vaguely coconutty and fruity with a slightly glazed mouthfeel. If you love them, you love them; and oh how I love them.<\/p>\n

The red squares lack that faux-donut glaze that the loops have, and when nibbled plain, they don\u2019t have any taste. The good news is the filling actually has a bit of discernible strawberry flavor and even a backend note of tartness. <\/p>\n

\"Kellogg's<\/a><\/p>\n

It\u2019s a strawberry goo\/puree deal that has become standard for fruit-filled cereals like the Frosted Mini-Wheats Touch of Fruit in the Middle varieties. It’s not quite as candylicious as the filling of a gusher and has a little more viscosity than fruit leather. I\u2019m sure it would make a fine spread for tea and crumpets and somesuch.\u00a0<\/p>\n

The problem \u2013 and it\u2019s a major one \u2013 is the same problem most filled-cereal pieces have: there\u2019s just nowhere near enough filling to make a major impact. Given the over-the-top and one note sweetness you either love or hate with Froot Loops, the addition of a berry-flavored kick on the backend just doesn\u2019t do much enough to make you feel like you\u2019re eating a different kind of cereal.<\/p>\n

\"Kellogg's<\/a><\/p>\n

I will say the filled-pieces are more enjoyable in milk than eaten plain. There must be something about the addition of moisture that draws out the texture of the filling, and breaks up the monotony of the standard Froot Loops flavor. To that end, I\u2019ve become increasingly less enthusiastic about Froot Loops eaten in milk since a reformation of the formula to a multigrain texture a few years ago. They just don\u2019t seem to stay crunchy enough, unlike, say, Malt-O-Meal\u2019s Tootie Fruities.<\/p>\n

If you\u2019re a fan of Froot Loops, then you\u2019re going to find a trove with the new Froot Loops Treasures. They\u2019ve got everything regular Froot Loops have plus a welcomed change-of-pace that actually gives the cereal a bit more flavor and texture than the classic. <\/p>\n

But if you\u2019re like me, and you\u2019re the kind of person who feels like each expedition down the cereal aisle is a search for a new and sugary treasure, then the lack of strawberry filling and textural contrast in the latest Froot Loops don\u2019t mark the spot.<\/p>\n

(Nutrition Facts \u2013 1 cup \u2013 110 calories, 10 calories from fat, 1 grams of fat, 0.5 grams of saturated fat, 0 grams of trans fat*, 0 grams of polyunsaturated fat, 0 gram of monounsaturated fat, 0 milligrams of cholesterol, 140 milligrams of sodium, 35 milligrams of potassium, 26 grams of carbohydrates, 3 grams of fiber, 12 grams of sugar, and 2 grams of protein.)<\/small><\/p>\n

Item:<\/b> Kellogg’s Froot Loops Treasures Cereal
\nPurchased Price:<\/b> $2.99
\nSize:<\/b> 10.5 oz. box
\nPurchased at:<\/b> Target
\nRating:<\/b> 7 out of 10
\nPros:<\/b> No change to the super sweet taste of standard Froot Loops. Red squares all come with at least some strawberry filling. Noticing an actual tartness and genuine strawberry taste in a cereal with more food colorings than a paining supply store. Now with fiber!
\nCons:<\/b> Not enough strawberry filling to make me feel like I\u2019ve found a cereal treasure. A standard bowl mostly tastes just like regular Froot Loops. Froot Loops rings lack crunch of the good old days. Not remembering what Hidden Treasures tastes like. Animal garage sales.<\/p>\n","protected":false},"excerpt":{"rendered":"

If one man\u2019s junk is another man\u2019s treasure, then the new Froot Loops Treasures are something I would expect to find at a Bald Eagle\u2019s garage sale. Mind you, a Bald Eagle, if he were having a garage sale, would have some really good ‘junk.’ What with being the symbol of America, freedom, and numerous […]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1440],"tags":[1472,1725,1473],"class_list":["post-15012","post","type-post","status-publish","format-standard","hentry","category-reviews","tag-cereal","tag-froot-loops","tag-kelloggs"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":45552,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2020\/12\/14\/kelloggs-froot-loops-candy-canes-review\/","url_meta":{"origin":15012,"position":0},"title":"REVIEW: Kellogg’s Froot Loops Candy Canes","author":"Mark","date":"December 14, 2020","format":false,"excerpt":"What are Kellogg's Froot Loops Candy Canes? Rainbow-colored candy canes that taste like Froot Loops! Should we start referring to Toucan Sam as Toucane Sam? Uh, sorry. How are they? After the disappointing Froot Loops Peeps this past spring, I didn\u2019t have high hopes for the candy canes. Do they\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2020\/12\/Froot-Loops-Candy-Canes-Cereal.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2020\/12\/Froot-Loops-Candy-Canes-Cereal.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2020\/12\/Froot-Loops-Candy-Canes-Cereal.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2020\/12\/Froot-Loops-Candy-Canes-Cereal.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2020\/12\/Froot-Loops-Candy-Canes-Cereal.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":44235,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2020\/06\/17\/kelloggs-limited-edition-mashups-cereal-review\/","url_meta":{"origin":15012,"position":1},"title":"REVIEW: Kellogg’s Limited Edition Mashups Frosted Flakes + Froot Loops Cereal","author":"Julie","date":"June 17, 2020","format":false,"excerpt":"What is Kellogg's Limited Edition Mashups Frosted Flakes + Froot Loops Cereal? 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There are red pieces, which I assume represent strawberries, purple pieces, which may stand for blackberries, teal pieces for blue raspberries, and green pieces that don\u2019t symbolize any berry and are there just to\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2018\/06\/Kelloggs-Wild-Berry-Froot-Loops-Cereal-2.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2018\/06\/Kelloggs-Wild-Berry-Froot-Loops-Cereal-2.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2018\/06\/Kelloggs-Wild-Berry-Froot-Loops-Cereal-2.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":50118,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2022\/02\/15\/nestle-sensations-froot-loops-cereal-milk-review\/","url_meta":{"origin":15012,"position":3},"title":"REVIEW: Nestle Sensations Kellogg’s Froot Loops Cereal Flavored Milk","author":"Marvo","date":"February 15, 2022","format":false,"excerpt":"What is Nestle Sensations Kellogg's Froot Loops Cereal Flavored Milk? 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It has an aroma that reminds me of Froot Loops, and\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2022\/02\/frooloopmilk2.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2022\/02\/frooloopmilk2.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2022\/02\/frooloopmilk2.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2022\/02\/frooloopmilk2.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2022\/02\/frooloopmilk2.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":51553,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2022\/06\/10\/spotted-kelloggs-froot-loops-color-mix-ups-cereal\/","url_meta":{"origin":15012,"position":4},"title":"SPOTTED: Kellogg’s Froot Loops Color Mix-Ups Cereal","author":"Marvo","date":"June 10, 2022","format":false,"excerpt":"This should be the default Froot Loops. 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