{"id":15947,"date":"2013-12-17T00:00:00","date_gmt":"2013-12-17T10:00:00","guid":{"rendered":"http:\/\/www.theimpulsivebuy.com\/wordpress\/?p=15947"},"modified":"2023-03-08T17:34:08","modified_gmt":"2023-03-09T03:34:08","slug":"review-kelloggs-smores-krave-cereal","status":"publish","type":"post","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2013\/12\/17\/review-kelloggs-smores-krave-cereal\/","title":{"rendered":"REVIEW: Kellogg’s S’mores Krave Cereal"},"content":{"rendered":"

\"Kellogg's<\/a><\/p>\n

This time of the year, as the thermometer plummets and stuffing your hands in your crotch becomes an essential component of keeping warm, it\u2019s customary to crave traditional warm foods like chili, roasted root vegetables, and a whole host of things capable of giving your tongue a third-degree burn. <\/p>\n

Also capable of giving your tongue a third-degree burn: s\u2019mores. Granted, the combination of chocolate, graham cracker, and marshmallow isn\u2019t exactly associated with comfort food for the winter, but cereal companies need something to sell us after the post Thanksgiving and Christmas blitz of all things pumpkin and gingerbread. Might as well be hot sounding, right?<\/p>\n

I have absolutely no problem with this concept. In fact, I happen to practice a strict doctrine of non-discrimination when it comes to empty carbohydrates and the seasons, and applaud Kellogg\u2019s attempts to do the same. I speak, of course, of S\u2019more Krave Cereal. The new cereal has jumped the gun in invading grocery stores in front of the new cereal blitz we see each January, replacing the classic also-ran Smorz cereal that\u2019s been slowly disappearing from shelves. It\u2019s a sad day in my household when one cereal dies, but in the case of Smorz, I won\u2019t be mourning too long. <\/p>\n

\"Kellogg's<\/a><\/p>\n

With box art featuring what one imagines to be a completely unrealistic marketing image of chocolate and marshmallow bursting forth from an oversized graham cereal biscuit, I naturally assumed Krave\u2019s rendition of the classic campfire dessert would be far superior to Smorz. And in case it wasn\u2019t, well, at least there\u2019s always the trusty S\u2019mores Pop-Tart<\/a>.<\/p>\n

Frequent readers may know I have something of an infatuation with that initial moment when you open up a cereal box and are greeted by that wonderfully processed yet always nostalgic smell of unadulterated empty carbs and \u201cnatural and artificial\u201d flavor. I wouldn\u2019t go so far to label it a fetish, but I won\u2019t hold it against you if you call it weird. I also won\u2019t hold it against you if you find Krave S\u2019mores to smell something like dog food dessert, if such a thing exists. That\u2019s because it does smell off<\/i>, and this is coming from the guy who would make Lucky Charms into a cologne if he could. <\/p>\n

Notwithstanding this highly questionable aroma, each biscuit is engrained (ha, food group pun!) with a sturdy shell of graham flour which yields a crunchier bite than the standard Krave pieces. I like the initial dry crunch of each biscuit, but the graham flavor leaves a lot to be desired. If, like me, you enjoy a bit of honey crunch in your graham (think Golden Grahams) you\u2019ll be disappointed. It\u2019s more whole-grainy graham than anything else, and not really sweet. <\/p>\n

\"Kellogg's<\/a><\/p>\n

The filling, on the other hand, tastes just like the insides of a S\u2019mores Pop-Tart, with the welcomed addition of a slightly toasted flavor and viscosity you almost never see in cereals. The filling tastes and feels like a slightly melted marshmallow and milk chocolate square; in other words, a s\u2019more.<\/p>\n

If eating dozens of little S\u2019mores Pop-Tarts for breakfast sound too good to be true, it is. See, the sheer logistical realities of Krave\u2019s filling-to-shell ratio make delivering flavor in a single biscuit almost as impossible as lighting a fire in Siberia with nothing but two twigs and a prayer. I\u2019m not saying it\u2019s inconceivable, but the inconsistent filling ratio makes getting said s\u2019more flavor really only possible by stuffing numerous biscuits in your mouth at one time. <\/p>\n

\"Kellogg's<\/a><\/p>\n

However, there\u2019s an enjoyable sweet fudgy quality to the biscuits in milk, but the biscuits do lose their toasted marshmallow and graham flavor. They also don\u2019t leave very good end-milk, as the sturdy graham coating refuses to allow any of the scant chocolate and marshmallow filling to populate the lake of greying 2%.<\/p>\n

Nevertheless, one could do much worse in attempting to recreate a s\u2019more, especially this time of the year. Far be it for me to freeze my ass off trying to light a fire outside with nothing but two sticks and a prayer, it\u2019s sometimes more practical to get one\u2019s summertime dessert fix from the convenience of a cereal box than the genuine article.<\/p>\n

While giving up my proverbial smoldering marshmallow on a cicada poop-laced twig is unfortunate, I must say that as a dry snack, I find S\u2019mores Krave to be one of the more complete recreations of s\u2019mores in prepackaged breakfast form to date. While I\u2019d like the graham flavor to be more honey laced, crunchy, and basically like Golden Grahams, the truth is that it stills tastes better than the edgy crusts of a Pop-Tart. Not only that, but the filling more than makes up for the graham element. <\/p>\n

Just be prepared to throw suggested serving sizes out the window, because to get the real flavor of s\u2019mores, you\u2019ll want to eat a lot of it, straight from the box.<\/p>\n

(Nutrition Facts – 3\/4 cup or 31 grams – 120 calories, 30 calories from fat, 3.5 grams of fat, 1 gram of saturated fat, 0 grams of trans fat, 105 milligrams of sodium, 0 milligrams of cholesterol, 24 grams of carbohydrates, 3 gram of dietary fiber, 10 grams of sugars, and 2 grams of protein.)<\/small><\/p>\n

Item:<\/b> Kellogg’s S’mores Krave Cereal
\nPurchased Price:<\/b> $2.98
\nSize:<\/b> 11 oz. box
\nPurchased at:<\/b> Walmart
\nRating:<\/b> 8 out of 10
\nPros:<\/b> Authentic milk chocolate and toasted marshmallow flavor is breaking new ground for cereals. Crunchier than regular Krave. Better \u201ccrust\u201d than S\u2019mores Pop-Tarts. Doesn\u2019t involve starting a fire in the snow. Actually kind of healthy when you think about it.
\nCons:<\/b> Graham flavor lags behind Golden Grahams. No honey glaze. Filling is really, really, really scarce in a single biscuit. Smells like dog food. Questionable winter warming strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"

This time of the year, as the thermometer plummets and stuffing your hands in your crotch becomes an essential component of keeping warm, it\u2019s customary to crave traditional warm foods like chili, roasted root vegetables, and a whole host of things capable of giving your tongue a third-degree burn. Also capable of giving your tongue […]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1440],"tags":[1472,1473,1792],"class_list":["post-15947","post","type-post","status-publish","format-standard","hentry","category-reviews","tag-cereal","tag-kelloggs","tag-krave"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":70095,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2025\/05\/20\/spotted-kelloggs-krave-cinnamon-sugar-churro-cereal\/","url_meta":{"origin":15947,"position":0},"title":"SPOTTED: Kellogg’s Krave Cinnamon Sugar Churro Cereal","author":"Marvo","date":"May 20, 2025","format":false,"excerpt":"Kellogg's Krave kontinues to add to the Krave kollection. 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Yeah, all these chocolatey flavors are nice, but what about pie flavors? No, not chocolate pie, Kellogg's. Other pies that don't involve chocolate. (Spotted by Robbie at Walmart.)","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2022\/12\/kelkravedblchobrobatcer-600x600.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2022\/12\/kelkravedblchobrobatcer-600x600.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2022\/12\/kelkravedblchobrobatcer-600x600.jpeg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":10713,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2011\/11\/29\/news-kelloggs-krave-cereal-is-koming-to-amerika\/","url_meta":{"origin":15947,"position":2},"title":"NEWS: Kellogg’s Krave Cereal Is Koming To Amerika","author":"Marvo","date":"November 29, 2011","format":false,"excerpt":"Update: Click here to read our review In 2010, Kellogg's introduced Krave cereal in the UK and then bombarded its citizens with commercials like the one above. 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