{"id":18849,"date":"2015-07-28T12:27:12","date_gmt":"2015-07-28T22:27:12","guid":{"rendered":"http:\/\/www.theimpulsivebuy.com\/wordpress\/?p=18849"},"modified":"2023-08-28T16:27:07","modified_gmt":"2023-08-29T02:27:07","slug":"review-lays-do-us-a-flavor-new-york-reuben-potato-chips","status":"publish","type":"post","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2015\/07\/28\/review-lays-do-us-a-flavor-new-york-reuben-potato-chips\/","title":{"rendered":"REVIEW: Lay\u2019s Do Us a Flavor New York Reuben Potato Chips"},"content":{"rendered":"

\"Lay\u2019s<\/a><\/p>\n

Click here to buy the Lay’s Do Us A Flavor Finalists Flavors on Amazon<\/a>\"\"<\/div>\n<\/p>\n

At the risk of offending those of you who actually liked<\/i> the Lay\u2019s Chicken and Waffles Potato Chips, I\u2019m of the mindset that the whole Do Us a Flavor competition has been one of the more impressive fails of snack food marketing over the past few years.<\/p>\n

Why do I say that? Well, because I still cringe at the thought of 2013\u2019s aforementioned <\/a>Chicken and Waffles chips, my taste buds panic whenever I\u2019m <\/a>around mangos, and I still have a nearly full bag of the <\/a>Cappuccino chips buried somewhere in my pantry. <\/p>\n

Come to think of it, I probably haven\u2019t made it through a full bag combined<\/i> of the past Do Us a Flavor finalists I\u2019ve tried. Meanwhile, my unquestionably brilliant idea for a chip based on the flavors of a sandwich \u2014 Buffalo\u2019s iconic Beef on Weck<\/a> \u2014 has been shot down each of the past three years.<\/p>\n

Given my past history with Do Us a Flavor, I was ready to write this year off until I saw the finalist chips. All I can say is, “Nice job, America.” You\u2019ve obviously outgrown your suggestions for flavors that have no business on a potato, and finally thought strategically about the chips you want to eat. You\u2019ve even managed to get another iconic New York sandwich on there — the Reuben.<\/p>\n

(Seriously, why don\u2019t more chips taste like sandwiches? Sandwiches are delicious, and everyone likes them. Oh shit. Now that I\u2019ve said that, one you is probably going to suggest we start making Peanut Butter and Jelly flavored potato chips, aren\u2019t you?)<\/p>\n

\"Lay\u2019s<\/a><\/p>\n

The Reuben sets the bar pretty high in terms of sandwich flavors but man do these chips deliver, starting with this distinct caraway and rye smell that emanates from the bag. If you\u2019ve ever been to a good, old-school Jewish deli than you know the smell. The taste is familiar to anyone who\u2019s ever had a Reuben, with strong notes of all those classic pickling spices and the tangy, fermented bite of sauerkraut. It\u2019s a great taste and not the least bit overpowering, giving way to a hint of sweet and acidic tomato and a more potent, but mellow, buttermilk and cheese aftertaste.<\/p>\n

It\u2019s really an impressive array of flavors, and one in which every component of the sandwich is represented in one form or another. What\u2019s most striking is that none of the flavors dominates or overtakes another, an important element in a sandwich which such a heavy connotation. If anything, the initial taste of caraway, then sauerkraut, and finally tomato (the Russian dressing) and cheese, mirrors the progression of flavors you\u2019d get when biting into an actual Reuben. Heck, even the crunchy chips have a sort of buttery aftertaste that can\u2019t help bring to mind griddled bread, going a long way to create the flavor of not just sandwich components, but an actual sandwich.<\/i><\/p>\n

\"Lay\u2019s<\/a><\/p>\n

More than anything else, these sandwiches<\/strikethrough> chips are downright addictive. There\u2019s nothing which says passing the litmus test of a potato chip\u2019s noshability than reaching into the bag to grab another chip while writing your review, only to discover you\u2019ve just consumed an actual Reuben\u2019s worth of calories in potato chips. If I do have a small gripe it\u2019s that there\u2019s nothing really meaty about the chips. I didn’t get the flavor of the spices that make corned beef, well, corned beef.<\/p>\n

Given my disastrous experiences with finalists from the past two years, the Do Us a Flavor promotion could’ve struck out with me this year if they didn\u2019t give me something really<\/i> good. Fortunately the New York Reuben Chips are really good, even if the Reuben may have actually been invented in Nebraska and not New York<\/a>. Frankly, I could care less what the truth behind the origins of the sandwich are. I\u2019m just glad I won\u2019t be throwing away another full bag of Do Us a Flavor chips.<\/p>\n

(Nutrition Facts – 1 oz \u2013 150 calories, 90 calories from fat, 10 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 330 milligrams of sodium, 16 grams of carbohydrates, 1 gram of dietary fiber, 1 gram of sugar, and 2 grams of protein..)<\/small><\/p>\n

Item:<\/b> Lay\u2019s Do Us a Flavor New York Reuben Potato Chips
\nPurchased Price:<\/b> $2.48
\nSize:<\/b> 7.75 oz bag
\nPurchased at:<\/b> Walmart
\nRating:<\/b> 8 out of 10
\nPros:<\/b> Finally getting a Do Us a Flavor finalist that I actually want to eat. Caraway and Rye. Awesome sauerkraut and pickling spice flavor. Distinctive taste of Russian dressing and cheese. Crunchy, buttery aftertaste mimics griddled bread. Smells like a straight up Jewish deli.
\nCons:<\/b> Beef flavor in the corned beef is missing. Having to supply your own over-sized kosher pickle. Someone please make me my Beef on Weck flavored potato chips!<\/p>\n","protected":false},"excerpt":{"rendered":"

Click here to buy the Lay’s Do Us A Flavor Finalists Flavors on Amazon At the risk of offending those of you who actually liked the Lay\u2019s Chicken and Waffles Potato Chips, I\u2019m of the mindset that the whole Do Us a Flavor competition has been one of the more impressive fails of snack food […]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1440],"tags":[1474,1594,1476,1787],"class_list":["post-18849","post","type-post","status-publish","format-standard","hentry","category-reviews","tag-chips","tag-frito-lay","tag-lays","tag-potato-chips"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":20359,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2016\/07\/25\/spotted-on-shelves-lays-brazilian-picanha-chicken-szechuan-chicken-greek-tzaziki-and-indian-tikka-masala-potato-chips\/","url_meta":{"origin":18849,"position":0},"title":"SPOTTED ON SHELVES: Lay’s Brazilian Picanha, Chicken Szechuan Chicken, Greek Tzaziki, and Indian Tikka Masala Potato Chips","author":"Marvo","date":"July 25, 2016","format":false,"excerpt":"Lay's Brazilian Picanha Potato Chips Lay's Chinese Szechuan Chicken Potato Chips Lay's Wavy Greek Tzaziki Potato Chips Lay's Kettle Cooked Indian Tikka Masala Potato Chips Lay's Passport to Flavor Mix Update: We reviewed some of them! 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