{"id":18929,"date":"2015-08-12T06:00:00","date_gmt":"2015-08-12T16:00:00","guid":{"rendered":"http:\/\/www.theimpulsivebuy.com\/wordpress\/?p=18929"},"modified":"2023-08-28T16:26:57","modified_gmt":"2023-08-29T02:26:57","slug":"review-lays-wavy-do-us-a-flavor-west-coast-truffle-fries-potato-chips","status":"publish","type":"post","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2015\/08\/12\/review-lays-wavy-do-us-a-flavor-west-coast-truffle-fries-potato-chips\/","title":{"rendered":"REVIEW: Lay’s Wavy Do Us a Flavor West Coast Truffle Fries Potato Chips"},"content":{"rendered":"

\"Lay's<\/a><\/p>\n

In what seems to be an annual tradition, Lay\u2019s brings us four new flavors in the 2015 edition of \u201cDo Us a Flavor\u201d contest. The concept is, admittedly, pretty awesome. I\u2019m a sucker for new flavored potato chips and four ordinary everyday people like you and me get a chance to see their own flavor ideas become a reality. It\u2019s a win-win-win for the contestant, the consumers, and Lay\u2019s. <\/p>\n

The winner gets to live forever in potato chip dignity (or infamy) with a million in his or her pocket. Our taste buds get to enjoy new flavors. And Lay\u2019s gets a public relations boost.<\/p>\n

Besides, there are worse yearly traditions like the annual physical checkup or Christmas with the in-laws (yes I\u2019ll take more egg-nog!). Unlike those events, I really look forward to this promotion. And it appears it’s working. The fervor at several Targets was evident because there were rarely any available when the new flavors first reached its stores. I had to settle for a bag of seven-layer dip Combos, which are pretty damn swank in its own right.<\/p>\n

On a mundane Wednesday, I walked into the Target near my work looking for some supermarket sushi (don\u2019t judge, I know most of you out there buy it too). I decided to give the chip aisle a look-see and voila!!! I found the Lay\u2019s Wavy West Coast Truffle Fries. And like an article, there\u2019s a byline\u2026 \u201cSubmitted by Angie Fu.\u201d<\/p>\n

Angie Fu seems like a nice person, she is photogenic and looks like those clip art photos one uses in those damned team-building slideshow presentations. A quick look on the internet tells me Angie Fu is a senior manager of production and product development at a cosmetic company. She has a penchant, like my wife and I, for truffle fries with parmesan sprinkled on top. Can Lay\u2019s deliver? Will the translation be applauded like the Ant-Man<\/i> adaptation or derided like the recent Fantastic Four<\/i> movie?<\/p>\n

I opened the bag and was a bit unsure because it smelled more of sour cream and onion chips than the familiar earthy and mellow musk of truffles. Subsequent inhales left me even more confused because the garlic and onion notes began to overwhelm my nostrils.<\/p>\n

The Wavy chips are my favorite and I feel Lay\u2019s smartly chose this shape because the ridges not only have a pleasant texture, but they are also like “dusty” ledges that herd that flavor powder to a single intense point. It really underscores whatever flavor the chip is carrying. <\/p>\n

\"Lay's<\/a><\/p>\n

However, these chips are a double-edged sword. The chips, as always, were crispy and delivered that snap. But the flavor was like a roasted potato with a strong dairy finish, like a sour cream. If there was truffle, it was faint like a ghost. The cereal milk left over from Grape-Nuts has more character. The chip really tasted like a cheddary-sour cream and onion chip.<\/p>\n

Don\u2019t mistake my comments for this being a bad chip. If you\u2019re looking for a cheddar\/sour cream and onion chip, these hit the penthouse. Yet, I wanted what was promised and the taste of roasted potato, cheddar, and sour cream (loaded baked potato sans bacon?) was not what I had in mind. There\u2019s visible flecks of parsley, which were the only evidence they existed. I was clearly disappointed and gave the bag to my wife, who also remarked on the strong creamy cheddar-like flavor the chips imparted.<\/p>\n

Maybe I\u2019m being too harsh, but I can\u2019t help it. Truffle has a distinct and luscious profile. I was excited to see the flavor and I was ecstatic when the photo of those wonderful fries with truffle oil doused on it and parmesan scattered like delicious confetti. My experience with these chips was akin to chatting it up with someone at a bar with moody lighting and when you walk out, you realize it\u2019s your sister. AGGGGHHH! My sister is a decent person but she\u2019s not the person you want to…well, you know.<\/p>\n

(Nutrition Facts – 1 oz. – 160 calories, 10 grams of fat, 0 milligrams of cholesterol, 150 milligrams of sodium, 330 milligrams of potassium, 15 grams of carbohydrates, 1 gram of dietary fiber, 1 gram of sugar, and 2 grams of protein.)<\/small><\/p>\n

Item:<\/b> Lay’s Wavy Do Us a Flavor West Coast Truffle Fries Potato Chips
\nPurchased Price:<\/b> $3.29
\nSize:<\/b> 7.75 oz. bag
\nPurchased at:<\/b> Target
\nRating:<\/b> 5 out of 10
\nPros:<\/b> Wavy shape is the way to go for a profound flavor. The annual \u201cDo Us a Flavor\u201d promotion. Alexander Fu-Sing\u2019s vintage Kung Fu films.
\nCons:<\/b> The profound flavor is more \u201csour cream and onion\u201d than truffle and parmesan. The annual scream into your pillow Christmas festivities with your in-laws. Imagining Angie Fu\u2019s warm smile turn to a frown because of these chips.<\/p>\n","protected":false},"excerpt":{"rendered":"

In what seems to be an annual tradition, Lay\u2019s brings us four new flavors in the 2015 edition of \u201cDo Us a Flavor\u201d contest. The concept is, admittedly, pretty awesome. I\u2019m a sucker for new flavored potato chips and four ordinary everyday people like you and me get a chance to see their own flavor […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1440],"tags":[1474,1594,1476,1787],"class_list":["post-18929","post","type-post","status-publish","format-standard","hentry","category-reviews","tag-chips","tag-frito-lay","tag-lays","tag-potato-chips"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":19779,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2016\/03\/14\/review-lays-kettle-cooked-olive-oil-herbs-potato-chips-flavor-swap\/","url_meta":{"origin":18929,"position":0},"title":"REVIEW: Lay’s Kettle Cooked Olive Oil & Herbs Potato Chips (Flavor Swap)","author":"Marvo","date":"March 14, 2016","format":false,"excerpt":"I get the feeling these new Flavor Swap varieties are just rejects of other flavors Lay's have made. Like the designers working on the next iPhone or me passing Math 100 in college, I'm sure the folks in charge of developing flavors didn't accomplish what they wanted in one try.\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"Lay's Kettle Cooked Olive Oil & Herbs Potato Chips (Flavor Swap)","src":"https:\/\/i0.wp.com\/farm2.staticflickr.com\/1599\/25767357296_8b497f062e_z.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/farm2.staticflickr.com\/1599\/25767357296_8b497f062e_z.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/farm2.staticflickr.com\/1599\/25767357296_8b497f062e_z.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":20359,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2016\/07\/25\/spotted-on-shelves-lays-brazilian-picanha-chicken-szechuan-chicken-greek-tzaziki-and-indian-tikka-masala-potato-chips\/","url_meta":{"origin":18929,"position":1},"title":"SPOTTED ON SHELVES: Lay’s Brazilian Picanha, Chicken Szechuan Chicken, Greek Tzaziki, and Indian Tikka Masala Potato Chips","author":"Marvo","date":"July 25, 2016","format":false,"excerpt":"Lay's Brazilian Picanha Potato Chips Lay's Chinese Szechuan Chicken Potato Chips Lay's Wavy Greek Tzaziki Potato Chips Lay's Kettle Cooked Indian Tikka Masala Potato Chips Lay's Passport to Flavor Mix Update: We reviewed some of them! Click here to read our Brazilian Picanha review. Click here to read our Chinese\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"Lay's Brazilian Picanha Potato Chips","src":"https:\/\/i0.wp.com\/farm8.staticflickr.com\/7794\/28533056145_0168242cf7_z.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/farm8.staticflickr.com\/7794\/28533056145_0168242cf7_z.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/farm8.staticflickr.com\/7794\/28533056145_0168242cf7_z.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":63852,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2024\/08\/07\/back-on-shelves-returning-lays-potato-chip-flavors\/","url_meta":{"origin":18929,"position":2},"title":"BACK ON SHELVES: Returning Lay’s Potato Chip Flavors","author":"Marvo","date":"August 7, 2024","format":false,"excerpt":"(Spotted by Amanda Y at Kroger.) (Spotted by Sage G at Target.) (Spotted by Robbie at 7-Eleven.) If you\u2019re out shopping and see new products, snap a picture of them, and send them in via an email (theimpulsivebuy@gmail.com) with where you found them and \"Spotted\" in the subject line. Also,\u2026","rel":"","context":"In "Back on Shelves"","block_context":{"text":"Back on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/back-on-shelves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2024\/08\/laysbltswich2024.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2024\/08\/laysbltswich2024.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2024\/08\/laysbltswich2024.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2024\/08\/laysbltswich2024.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2024\/08\/laysbltswich2024.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":19683,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2016\/02\/19\/review-lays-korean-barbecue-potato-chips-flavor-swap\/","url_meta":{"origin":18929,"position":3},"title":"REVIEW: Lay\u2019s Korean Barbecue Potato Chips (Flavor Swap)","author":"Adam","date":"February 19, 2016","format":false,"excerpt":"Funfetti. Chocolate-covered olive. Nashville Hot Chicken and pickles. These are but a few flavors we won\u2019t be tempted to try as part of Lay\u2019s annual \u201cDo Us A Flavor\u201d contest. After a three-year run with some highs, some lows, and frankly just some seasoning that had no business coming into\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"Lay\u2019s Korean Barbecue Potato Chips","src":"https:\/\/i0.wp.com\/farm2.staticflickr.com\/1610\/25024597701_92e9e0565e_o.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/farm2.staticflickr.com\/1610\/25024597701_92e9e0565e_o.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/farm2.staticflickr.com\/1610\/25024597701_92e9e0565e_o.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":47698,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2021\/08\/02\/spotted-lays-flavor-swap-cheetos-cool-ranch-doritos-and-funyuns-potato-chips\/","url_meta":{"origin":18929,"position":4},"title":"SPOTTED: Lay’s Flavor Swap Cheetos, Cool Ranch Doritos, and Funyuns Potato Chips","author":"Marvo","date":"August 2, 2021","format":false,"excerpt":"Update: We tried them! 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