{"id":20260,"date":"2016-06-30T02:00:00","date_gmt":"2016-06-30T12:00:00","guid":{"rendered":"http:\/\/www.theimpulsivebuy.com\/wordpress\/?p=20260"},"modified":"2023-08-28T16:15:39","modified_gmt":"2023-08-29T02:15:39","slug":"review-lays-beer-n-brats-potato-chips","status":"publish","type":"post","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2016\/06\/30\/review-lays-beer-n-brats-potato-chips\/","title":{"rendered":"REVIEW: Lay’s Beer ‘n Brats Potato Chips"},"content":{"rendered":"

\"Lay's<\/a><\/p>\n

With it being cookout season, I imagine many of you will find yourselves outside with a cold beer in one hand, a nice bratwurst in the other hand, not enough sunscreen on your body, and way too much bug repellant because those reports on the evening news about the Zika virus are freaking you out.<\/p>\n

Frito-Lay is celebrating summer with the rollout of Lay\u2019s Beer \u2019n Brats Potato Chips, which is a flavor that I imagine is causing some of you to spew profanities at your screen right now because it was your entry for the Lay\u2019s Do Us a Flavor contest. <\/p>\n

Full disclosure: I am not a beer drinker.<\/p>\n

Full disclosure 2 Electric Boogaloo: But I am a beer-flavored potato chip eater.<\/p>\n

I\u2019m a huge fan of Kettle Brand\u2019s Cheddar Beer Potato Chips. I voted for it during Kettle Brand\u2019s first People\u2019s Choice vote in 2005. I love its combination of maltiness and tangy cheesiness, and how those flavors really popped. Oh, God, I want some right now.<\/p>\n

So how do these Lay\u2019s chips get their beeriness and bratiness?<\/p>\n

With Beer \u2019n Brats seasoning, of course. No really. That\u2019s what it\u2019s called in the ingredients list. Thankfully the seasoning is broken down. Here are some of the highlights in no particular order: salt (of course), onion powder, cheddar cheese, brown sugar, sugar, yeast extract, whey protein concentrate (imagine me flexing right now), spices, butter, Romano cheese, chicken broth, chicken powder, buttermilk, chicken fat, dijon mustard, natural extractives of beer, and beer solids.<\/p>\n

What\u2019s a beer solid? It sounds like a favor that\u2019s sealed when two people drink beer with their drinking arms intertwined. It\u2019s not, but the knowledgeable ingredients list also breaks down what beer solids are \u2014 malted barley, corn syrup, hops, and yeast.<\/p>\n

\"Lay's<\/a><\/p>\n

The Lay\u2019s Beer \u2019n Brats Potato Chips have an aroma that smells like the undercarriage of a lawnmower that just ran over an herb garden and New York City hot dog carts. It\u2019s sweet, herby, and mustard-y. My nose likes it and my nose also thinks it smells somewhat similar to turkey and stuffing potato chips I\u2019ve had in the past.<\/p>\n

A beer-like flavor registered once I put them into my mouth. But quickly after that it got a little more complex. It\u2019s slight herby, there\u2019s a mild onion flavor, the cheese gave off a slight funk, and the chicken ingredients gave the chips a greasiness that tastes like a bratwurst. But overall, the chip leans more towards a bratwurst than a beer, and that taste lingered in my mouth long after I ate them. They have a unique flavor and my palate enjoyed them, but they don\u2019t make me say, “Don’t you dare take these off shelves or else I will cut you!”<\/p>\n

As much as I liked these chips, I could see how others might think they\u2019re gross. Herbs, onion, funk, and grease don\u2019t sound like an awesome combination to some, but I guess, much like beer, it\u2019s an acquired taste.<\/p>\n

Thanks to my pal Candy Hunting for sending this bag to me. If you have an Instagram account you can follow her <\/a>@candyhunting.<\/b><\/p>\n

(Nutrition Facts – 1 oz – 160 calories, 90 calories from fat, 10 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 140 milligrams of sodium, 330 milligrams of potassium, 15 grams of carbohydrates, 1 gram of fiber, 1 gram of sugar, and 2 grams of protein.)<\/small><\/p>\n

Purchased Price:<\/b> N\/A
\nSize:<\/b> 7 3\/4 oz bag
\nPurchased at:<\/b> N\/A
\nRating:<\/b> 7 out of 10
\nPros:<\/b> Initial flavor is beer-like. It also tastes somewhat like a brat. Complex flavor. Unique flavor. Kettle Brand Cheddar Beer Potato Chips.
\nCons:<\/b> Some might find its flavor off-putting. I wish the flavor popped a bit more. Might be difficult to find. Zika virus.<\/p>\n","protected":false},"excerpt":{"rendered":"

With it being cookout season, I imagine many of you will find yourselves outside with a cold beer in one hand, a nice bratwurst in the other hand, not enough sunscreen on your body, and way too much bug repellant because those reports on the evening news about the Zika virus are freaking you out. […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1440],"tags":[1474,1476,1787],"class_list":["post-20260","post","type-post","status-publish","format-standard","hentry","category-reviews","tag-chips","tag-lays","tag-potato-chips"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":20209,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2016\/06\/22\/spotted-on-shelves-lays-beer-n-brats-potato-chips\/","url_meta":{"origin":20260,"position":0},"title":"SPOTTED ON SHELVES: Lay’s Beer ‘n Brats Potato Chips","author":"Marvo","date":"June 22, 2016","format":false,"excerpt":"This was spotted in Wisconsin, of course. If you've seen it in another state, let us know in the comments. (Spotted by Mike S at Pick 'n Save.) If you\u2019re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"Lay's Beer 'n Brats Potato Chips","src":"https:\/\/i0.wp.com\/farm8.staticflickr.com\/7360\/27216031013_92dd189a90_z.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":21239,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2017\/02\/14\/spotted-on-shelves-lays-southwestern-queso-and-beer-n-brats-potato-chips\/","url_meta":{"origin":20260,"position":1},"title":"SPOTTED ON SHELVES: Lay’s Southwestern Queso and Beer ‘n Brats Potato Chips","author":"Marvo","date":"February 14, 2017","format":false,"excerpt":"Update: We reviewed the Southwestern Queso! 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Listen to the episode RIGHT NOW by using the player below: Links to the products\u2026","rel":"","context":"In "Podcast"","block_context":{"text":"Podcast","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/podcast\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":35395,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2019\/03\/13\/lays-turn-up-the-flavor-potato-chips\/","url_meta":{"origin":20260,"position":3},"title":"REVIEW: Lay’s Turn Up the Flavor Potato Chips","author":"Vin","date":"March 13, 2019","format":false,"excerpt":"After the success of the regionally-inspired \u201cDo Us a Flavor\u201d chips, Lay\u2019s is back with something new \u2013 chips inspired by genres of music. ARE Y\u2019ALL READY TO TURN UP THE FLAVOR?! 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