![\"\"](\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/02\/vancckmms1a.jpeg?resize=600%2C412&ssl=1\")
<\/p>\n<\/p>\n
The trouble with vanilla cupcake flavor is — just what IS it? Is it simply a marketing ploy because vanilla is \u201ctoo boring\u201d on its own? What exactly is added to a vanilla item to make it taste like a cupcake? If you asked me what a vanilla cupcake tastes like, I\u2019d say vanilla – in which case, does it need any additions to make it taste like a cupcake? It feels like I\u2019m lost in a hall of mirrors.<\/p>\n
Enter Vanilla Cupcake M&M\u2019s. I hoped they would solve this existential crisis for me, since Hershey\u2019s Cupcake Kisses fell short on that task.<\/p>\n
![\"\"](\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/02\/vancckmms2a.jpeg?resize=600%2C450&ssl=1\")
<\/p>\n
The purple & polka dot theme of the packaging is attractive, but I\u2019m not sure I would\u2019ve chosen the Green M&M character for this bag. Cupcakes are fun and silly – the \u201csexy\u201d M&M (insert eye roll here) vamping seems out of place here. Yellow\u2019s goofy personality would be a better fit. And it would fill my head with J.K. Simmons\u2019 voice<\/a> saying \u201cBeecher<\/a>, want a vanilla cupcake?\u201d<\/p>\n The aroma inside the bag was 80 percent vanilla, 20 percent…something else. Something I imagine is meant to remind one of frosting, but comes off as a chemical-y approximation. <\/p>\n The intense pastel hues of these M&M\u2019s made my eyes very happy. They definitely belong in a cute bowl on display next to a bouquet of spring flowers. <\/p>\n Inside, these are the white chocolate\/candy coating base we\u2019ve seen in other recent flavor releases like White Cheesecake<\/a> and Boo-terscotch<\/a>. <\/p>\n If given a blind taste test of these M&M\u2019s, I would swear they were vanilla milkshake flavored. I picked up on the strong vanilla flavor and I got the milky white chocolate, but the essence of \u201ccupcake\u201d evaded me. The frosting-esque smell didn\u2019t carry over to the taste buds, either. <\/p>\n So did these M&Ms fail at capturing that certain cupcake je ne sais quoi<\/em>? Or were they right on target, since they tasted like vanilla – exactly as a vanilla cupcake would? I DON\u2019T KNOW! <\/p>\n What I do know is they were delicious and I promptly ate the entire bag. If you like white chocolate M&M\u2019s – and can ponder vanilla cupcake philosophy better than I – give these a go.<\/p>\n (Nutrition Facts – 1.5 oz \u2013 210 calories, 100 calories from fat, 10 grams of fat, 6 grams of saturated fat, 0 grams of trans fat, 5 milligrams of cholesterol, 40 milligrams of sodium, 29 grams of carbohydrates, 0 grams of dietary fiber, 28 grams of sugar, and 2 grams of protein..)<\/small><\/p>\n Purchased Price:<\/b> $2.55 (on sale) The trouble with vanilla cupcake flavor is — just what IS it? Is it simply a marketing ploy because vanilla is \u201ctoo boring\u201d on its own? What exactly is added to a vanilla item to make it taste like a cupcake? If you asked me what a vanilla cupcake tastes like, I\u2019d say vanilla – […]<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1440],"tags":[1471,1486,1679],"class_list":["post-21265","post","type-post","status-publish","format-standard","hentry","category-reviews","tag-candy","tag-mms","tag-mars"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":21258,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2017\/02\/15\/spotted-on-shelves-vanilla-cupcake-mms\/","url_meta":{"origin":21265,"position":0},"title":"SPOTTED ON SHELVES: Vanilla Cupcake M&M’s","author":"Marvo","date":"February 15, 2017","format":false,"excerpt":"I don't think I've ever had cupcakes topped with M&M's. I need to eat better cupcakes. (Spotted by Rene B at Target.) If you\u2019re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/02\/mmsvancc-600x400.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/02\/mmsvancc-600x400.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/02\/mmsvancc-600x400.jpeg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":37232,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2019\/06\/12\/spotted-keebler-marvel-spider-man-far-from-home-amazing-vanilla-cupcake-fudge-stripes\/","url_meta":{"origin":21265,"position":1},"title":"SPOTTED: Keebler Marvel Spider-Man Far From Home Amazing Vanilla Cupcake Fudge Stripes","author":"Marvo","date":"June 12, 2019","format":false,"excerpt":"Birthday Cake Fudge Stripes, Vanilla Cupcake Fudge Stripes, Magic Cupcake Fudge Stripes, and now Amazing Vanilla Cupcake Fudge Stripes. (Spotted by RaveGyrl at Jewel Osco.) Thank you to all the photo contributors! If you\u2019re out shopping and see an interesting new product on the shelf, snap a picture of it,\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/06\/Keebler-Marvel-Spider-Man-Far-From-Home-Amazing-Vanilla-Cupcake-Fudge-Stripes.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/06\/Keebler-Marvel-Spider-Man-Far-From-Home-Amazing-Vanilla-Cupcake-Fudge-Stripes.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/06\/Keebler-Marvel-Spider-Man-Far-From-Home-Amazing-Vanilla-Cupcake-Fudge-Stripes.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/06\/Keebler-Marvel-Spider-Man-Far-From-Home-Amazing-Vanilla-Cupcake-Fudge-Stripes.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/06\/Keebler-Marvel-Spider-Man-Far-From-Home-Amazing-Vanilla-Cupcake-Fudge-Stripes.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":77391,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2026\/05\/14\/spotted-pokemon-frosted-vanilla-cupcake-pop-tarts\/","url_meta":{"origin":21265,"position":2},"title":"SPOTTED: Pokemon Frosted Vanilla Cupcake Pop-Tarts","author":"Marvo","date":"May 14, 2026","format":false,"excerpt":"This would've been better as Printed Fun Pop-Tarts. It would've brought \"Gotta catch 'em all\" excitement. Instead, it's one box with all the same standard looking Pop-Tarts inside. Yawn. (Spotted by Allison H at Target.) If you spotted something new, send your photos to theimpulsivebuy@gmail.com.","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2026\/05\/pmfrsvancckpoptts.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2026\/05\/pmfrsvancckpoptts.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2026\/05\/pmfrsvancckpoptts.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2026\/05\/pmfrsvancckpoptts.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2026\/05\/pmfrsvancckpoptts.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":19752,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2016\/03\/07\/spotted-on-shelves-blue-bunny-ice-cream-mocha-me-hoppy-salted-caramel-craze-and-vanilla-cupcake\/","url_meta":{"origin":21265,"position":3},"title":"SPOTTED ON SHELVES: Blue Bunny Ice Cream Mocha Me Hoppy, Salted Caramel Craze, and Vanilla Cupcake","author":"Marvo","date":"March 7, 2016","format":false,"excerpt":"Mocha Me Hoppy is made up of coffee ice cream with a hazelnut flavored mocha coffee swirl and cake pieces. Salted Caramel Craze features sea salt caramel ice cream with sea salt caramel swirls and chocolaty sea salt caramel bunnies. And the limited edition Vanilla Cupcake has vanilla flavored ice\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"Blue Bunny Mocha Me Hoppy Ice Cream","src":"https:\/\/i0.wp.com\/farm2.staticflickr.com\/1541\/25546387856_db3a6fb929_z.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/farm2.staticflickr.com\/1541\/25546387856_db3a6fb929_z.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/farm2.staticflickr.com\/1541\/25546387856_db3a6fb929_z.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":21546,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2017\/03\/27\/spotted-on-shelves-great-value-chocolate-and-vanilla-the-cupcake\/","url_meta":{"origin":21265,"position":4},"title":"SPOTTED ON SHELVES: Great Value Chocolate and Vanilla The Cupcake","author":"Marvo","date":"March 27, 2017","format":false,"excerpt":"It's two pounds and 12 ounces. It serves ten. It's almost $14. And it looks like it's bigger than my head. Sold! (Spotted by @kkrugzhear at Walmart.) If you\u2019re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"Great Value Chocolate and Vanilla The Cupcake","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/03\/Great-Value-Chocolate-and-Vanilla-The-Cupcake.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/03\/Great-Value-Chocolate-and-Vanilla-The-Cupcake.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/03\/Great-Value-Chocolate-and-Vanilla-The-Cupcake.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":75342,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2026\/01\/29\/spotted-mms-bakery-collection\/","url_meta":{"origin":21265,"position":5},"title":"SPOTTED: M&M’s Bakery Collection","author":"Marvo","date":"January 29, 2026","format":false,"excerpt":"I wonder what M&M's Bakery Collection would taste like in a collection of bakery items. Mmmms. (Spotted by Michael K at Walgreens.) If you\u2019re out shopping and see new products, snap a picture of them, and send them in via an email (theimpulsivebuy@gmail.com) with where you found them and \"Spotted\"\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"M&M's Bakery Collection Peanut Butter Cinnamon Roll","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2026\/01\/mmsbakcollpbcr-600x450.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2026\/01\/mmsbakcollpbcr-600x450.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2026\/01\/mmsbakcollpbcr-600x450.jpeg?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts\/21265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/comments?post=21265"}],"version-history":[{"count":0,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts\/21265\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/media?parent=21265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/categories?post=21265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/tags?post=21265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/02\/vancckmms3a.jpeg?resize=600%2C450&ssl=1\")
<\/p>\n![\"\"](\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/02\/vancckmms4a.jpeg?resize=600%2C450&ssl=1\")
<\/p>\n![\"\"](\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/02\/vancckmms5a.jpeg?resize=600%2C450&ssl=1\")
<\/p>\n
\nSize:<\/b> 8 oz. bag
\nPurchased at:<\/b> Target
\nRating:<\/b> 6 out of 10
\nPros:<\/b> Beautiful, happy spring colors. Strong vanilla milk flavor.
\nCons:<\/b> A vanilla cupcake this is not. (Or is it?? My head hurts.)<\/p>\n","protected":false},"excerpt":{"rendered":"