![\"Ritz](\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/04\/Ritz-Crisp-Thins-Salt-Vinegar-and-Cream-Cheese-Onion.jpg?resize=640%2C401\" "\\"Ritz")
<\/p>\n<\/p>\n
When I first heard that Nabisco\u2019s Ritz Crackers were moving into chips, I was terrified. I have PTSD from Cheez-It\u2019s attempt to move into chips with Grooves. Grooves didn\u2019t do the Cheez-It cracker justice! I have almost the same love for Ritz as I do for Cheez-It; I love those damn buttery Ritz crackers. Point is, I had high expectations for Ritz\u2019s new Crisp & Thins. <\/p>\n
So, what are they?<\/p>\n
It\u2019s Ritz\u2019s attempt to hop on the \u201cBetter For You\u201d train – touting oven-baked, not fried, potato & wheat chips. It launched in the U.K. first and now they\u2019re rolling out globally. There\u2019s a lineup of four flavors on U.S. shelves: Sea Salt, Bacon, Salt & Vinegar, And Cream Cheese & Onion. I picked out Salt & Vinegar (because I like salt & vinegar chips) and Cream Cheese & Onion (because I kept thinking it was sour cream & onion and wanted to see why Ritz had to be all frou frou about it). <\/p>\n
![\"Ritz](\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/04\/Ritz-Crisp-Thins-Cream-Cheese-Onion.jpg?resize=599%2C414\" "\\"Ritz")
<\/p>\n
I first smelled the Cream Cheese & Onion ones, which didn\u2019t really smell like much. On that basis, I vigorously inhaled the Salt & Vinegar, which was a mistake. The pungent vinegar invaded my olfactory with no mercy. 100 percent user error, not Ritz\u2019s fault. <\/p>\n
The chips themselves were very, for the lack of a better word, artsy but the kind of pretentious and annoying artsy. I say this because they couldn\u2019t just choose a damn circle or square like all other crackers. Instead, they chose a puddle shape. But we all know that it probably took their manufacturing team way too long to perfect the mold for these. These puddles also had seemingly random air pockets\/bubbles.<\/p>\n
![\"Ritz](\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/04\/Ritz-Crisp-Thins-Cream-Cheese-Onion-Orange.jpg?resize=550%2C678\" "\\"Ritz")
<\/p>\n
In the same vein of pretentious artsy, it looked like they tried very hard to have a baked look – one side of the chip had scorch marks. They really reminded me of naan bread – oblong-ish shape, air pockets, and with the occasional imperfect scorch marks. The Cream Cheese & Onion had a slight orange tinge, while the coloring of the Salt & Vinegar was just normal, pasty cracker color.<\/p>\n
![\"Ritz](\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/04\/Ritz-Salt-Vinegar-Crisp-Thins-Salt-Vinegar.jpg?resize=550%2C556\" "\\"Ritz")
<\/p>\n
At this point, I concluded that these would probably be nothing like the buttery crackers that I know and love. But, you know what, I was okay with it – I knew I couldn\u2019t hold Ritz back from their healthy chip dreams.<\/p>\n
The Cream Cheese & Onion surprisingly tasted more like subtle cheddar & sour cream than sour cream & onion. Trusty ol\u2019 cheddar & sour cream is always salty cheesy goodness, but it\u2019s nothing mind blowing and I\u2019m still eye rolling at the artsy fartsiness. However, I can\u2019t believe I dismissed the air pocket\/bubbles because they made the texture. Something about the crunch of the cracker with the extra oomph from the air pockets is amazing. Never judge a book by its cover, y\u2019all! <\/p>\n
As for the Salt & Vinegar, same textural amazingness but unlike other salt & vinegar flavored chips, there was a subtle-y sweet aftertaste. After almost an entire bag of them, I concluded that it might just be from the chip itself being wheat and potato that\u2019s helping to balance out the vinegar tang. <\/p>\n
After two bags of munching, I really appreciated that my fingers weren\u2019t left with a greasy, powdery residue. There was some, but nothing like the usual chip residue mess. <\/p>\n
Valiant \u201cBetter For You\u201d attempt, Ritz! It might actually work; I liked the Salt & Vinegar ones so much that I\u2019d consider replacing my usual salt & vinegar kettle chips with them.<\/p>\n
(Nutrition Facts – 21 Pieces \u2013 130 calories, 4.5 grams of fat, 0 grams of trans fat, 0 milligrams of cholesterol, 200 milligrams of sodium, 270 grams of potassium 21 grams of carbohydrates, 2 grams of fiber, 1 gram of sugar and 2 grams of protein..)<\/small><\/p>\n
Purchased Price:<\/b>
\nSize:<\/b> 7.1 oz. bag
\nPurchased at:<\/b> Kroger
\nRating:<\/b> 7 out of 10 (Cream Cheese & Onion)
\nRating:<\/b> 9 out of 10 (Salt & Vinegar)
\nPros:<\/b> Nothing like a Ritz Cracker, but tasty AND \u201cbetter for you\u201d. Textural amazingness. No greasy, powdery residue.
\nCons:<\/b> Why the artsy fartsy chip shape & names? Cream Cheese & Onion is just semantics for cheddar & sour cream. <\/p>\n","protected":false},"excerpt":{"rendered":"
When I first heard that Nabisco\u2019s Ritz Crackers were moving into chips, I was terrified. I have PTSD from Cheez-It\u2019s attempt to move into chips with Grooves. Grooves didn\u2019t do the Cheez-It cracker justice! I have almost the same love for Ritz as I do for Cheez-It; I love those damn buttery Ritz crackers. Point […]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1440],"tags":[1474,1608],"class_list":["post-21939","post","type-post","status-publish","format-standard","hentry","category-reviews","tag-chips","tag-ritz-crackers"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":21359,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2017\/03\/08\/spotted-on-shelves-ritz-crisp-thins-chips\/","url_meta":{"origin":21939,"position":0},"title":"SPOTTED ON SHELVES: Ritz Crisp & Thins Chips","author":"Marvo","date":"March 8, 2017","format":false,"excerpt":"There are also Sea Salt and Bacon flavors. (Spotted by Carla at Walmart and Sylvia at Vons.) If you\u2019re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and \"Spotted\" in the\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/03\/ritzbaccrispthinsch-600x800.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/03\/ritzbaccrispthinsch-600x800.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/03\/ritzbaccrispthinsch-600x800.jpeg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":44437,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2020\/07\/16\/ritz-cheese-crispers-review\/","url_meta":{"origin":21939,"position":1},"title":"REVIEW: Ritz Cheese Crispers","author":"Marvo","date":"July 16, 2020","format":false,"excerpt":"Ritz Cheddar Cheese Crispers are better than Cheez-It Crackers. (I'll pause to allow you Cheez-It lovers to clickity-clack on your keyboards to type horrible words in my direction because of my blasphemy.) You may think I was paid to write the opening sentence, but I assure you the money under\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2020\/07\/Ritz-Four-Cheese-Herb-Cheese-Crispers.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2020\/07\/Ritz-Four-Cheese-Herb-Cheese-Crispers.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2020\/07\/Ritz-Four-Cheese-Herb-Cheese-Crispers.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2020\/07\/Ritz-Four-Cheese-Herb-Cheese-Crispers.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2020\/07\/Ritz-Four-Cheese-Herb-Cheese-Crispers.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":43326,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2020\/03\/27\/ritz-tabasco-crisp-and-thins-review\/","url_meta":{"origin":21939,"position":2},"title":"REVIEW: Ritz Tabasco Crisp & Thins","author":"Marvo","date":"March 27, 2020","format":false,"excerpt":"What are Ritz Tabasco Crisp & Thins? They are Ritz\u2019s crispy potato and wheat chips seasoned with, according to the ingredients list, Tabasco Brand Spray Dry Flavoring. That sounds like something teenaged Crisp & Thins would use to coat themselves with before going out, like a perfume or Axe Body\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2020\/03\/Ritz-Tabasco-Crisp-Thins-Closeup.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2020\/03\/Ritz-Tabasco-Crisp-Thins-Closeup.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2020\/03\/Ritz-Tabasco-Crisp-Thins-Closeup.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2020\/03\/Ritz-Tabasco-Crisp-Thins-Closeup.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2020\/03\/Ritz-Tabasco-Crisp-Thins-Closeup.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":39277,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2019\/09\/13\/limited-edition-buffalo-and-jalapeno-cheddar-ritz-crisp-and-thins-review\/","url_meta":{"origin":21939,"position":3},"title":"REVIEW: Limited Edition Buffalo and Jalapeno Cheddar Ritz Crisp & Thins","author":"Marvo","date":"September 13, 2019","format":false,"excerpt":"Hey, prolate spheroid-shaped ball fans! 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If you live in most of the Anglosphere, you've probably eaten them before. To me, Ritz crackers are ubiquitous; they've just always been around, like Cheerios. You know what they taste like, but you don't really give a crap either way. You open the cupboard one day, see\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":29704,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2018\/06\/29\/spotted-on-shelves-6-29-2018\/","url_meta":{"origin":21939,"position":5},"title":"SPOTTED ON SHELVES – 6\/29\/2018","author":"Marvo","date":"June 29, 2018","format":false,"excerpt":"Here are some interesting new and limited edition products found on store shelves by your fellow readers. If you've tried any of the products, share your thoughts about them in the comments. Halo Top Seasonal Flavor Peaches & Cream Light Ice Cream (Spotted by Andrew L at Coborn's.) Hershey's Gold\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2018\/06\/H-E-B-Flautas-for-Breakfast-Chorizo-Egg-Cheese.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts\/21939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/comments?post=21939"}],"version-history":[{"count":0,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts\/21939\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/media?parent=21939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/categories?post=21939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/tags?post=21939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}