{"id":22669,"date":"2017-05-26T10:30:00","date_gmt":"2017-05-26T20:30:00","guid":{"rendered":"http:\/\/www.theimpulsivebuy.com\/wordpress\/?p=22669"},"modified":"2021-01-10T20:49:26","modified_gmt":"2021-01-11T06:49:26","slug":"review-pepsi-fire","status":"publish","type":"post","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2017\/05\/26\/review-pepsi-fire\/","title":{"rendered":"REVIEW: Pepsi Fire"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"display:block; margin-left:auto; margin-right:auto;\" src=\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/05\/Pepsi-Fire.jpg?resize=300%2C710\" alt=\"Pepsi Fire\" title=\"Pepsi Fire.jpg\" border=\"0\" width=\"300\" height=\"710\" \/><\/p>\n<p>You know what I think\u2019s the big problem with Pepsi\u2019s marketing? They\u2019re too skittish to come out and tell us what <em>they<\/em> really want to call their products: <em>non-alcoholic colas<\/em>. <\/p>\n<p>We\u2019re actually seeing this more and more with Pepsi\u2019s line-up of L-T-O products. The first wave of Pepsi 1893 sodas had a distinct gin-like taste, and the recently released Mountain Dew Spiked beverages are <em>clearly<\/em> meant to ape the alcopop-flavor of stuff like Mike\u2019s Hard Lemonade and Smirnoff Ice. While the newfangled Pepsi Fire soda <em>may<\/em> be advertised as a cinnamon-flavored cola, one swig of the stuff ought to remind you of an <em>entirely<\/em> different kind of beverage. Simply put &#8211; Pepsi Fire is VODKA-flavored cola.<\/p>\n<p>It\u2019s understandable why Pepsi refrained from marketing the beverage as a hard liquor imitator (obviously, parents groups probably wouldn\u2019t be too keen on a cola manufacturer getting their kids accustom to the taste of high-alcohol-content fermented potato.) But the synthetic vodka taste is just <em>too<\/em> spot-on to be a coincidence. In an alternate reality, I can imagine the product being sold as Absolut Pepsi with an ad campaign heavily targeted towards millennial consumers &#8211; and selling like crazy <em>despite<\/em> all the media controversy.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"display:block; margin-left:auto; margin-right:auto;\" src=\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/05\/Pepsi-Fire-2-1.jpg?resize=550%2C691\" alt=\"Pepsi Fire 2\" title=\"Pepsi Fire 2.jpg\" border=\"0\" width=\"550\" height=\"691\" \/><\/p>\n<p>Alas, Pepsi went the \u201csafe\u201d route and stuck to its cinnamon cola marketing hook. The product isn\u2019t new by any stretch &#8211; Pepsi has sold a cinnamon cola beverage with the very same name and almost identical packaging in Southeast Asia on-and-off again for at least two decades (sometimes, coupled with a spearmint-flavored counterpart called Pepsi Ice.)<\/p>\n<p>Since cinnamon is a pretty polarizing flavor, naturally, your mileage will vary on the quality of the soda. While the cinnamon aroma is strong &#8211; if not overpowering &#8211; when you open the bottle, the actual cinnamon kick isn\u2019t as tastebud-scorching as you\u2019d expect. In fact, the aftertaste kinda\u2019 feels like sipping on a cold glass of ginger ale while chewing some Big Red gum; you\u2019re either going to find it appealing or disgusting, and there\u2019s really no way to tell until you\u2019ve given it a taste test for yourself.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"display:block; margin-left:auto; margin-right:auto;\" src=\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/05\/Pepsi-Fire-3.jpg?resize=640%2C480\" alt=\"Pepsi Fire 3\" title=\"Pepsi Fire 3.jpg\" border=\"0\" width=\"640\" height=\"480\" \/><\/p>\n<p>The hue of the cola is nice (it\u2019s darker than standard Pepsi but not as atomically vibrant as Mountain Dew Code Red) and it has a nice sparkly, tingly mouthfeel. Oddly enough, it doesn\u2019t taste anything at all like the short-lived Pepsi Holiday Spice, which despite being marketed as a cinnamon cola, had more of a dark cherry kick than anything else. I really can\u2019t think of anything else out there to compare it to, not even Old City Soda\u2019s cinnamon-flavored cola (which is noticeably sweeter and less spicy than Pepsi Fire.)<\/p>\n<p>This is a hard one to score. Just for its uniqueness it\u2019s probably worth a try, even if many drinkers may consider the overall flavor <em>mildly<\/em> off-putting. If you like cinnamon (or getting sloshed on martinis), I say pick up a 12-pack. But if you harbor a distaste for the spice, do you really need me to tell you <em>stay far, far away<\/em> from this beverage?<\/p>\n<p><small>(Nutrition Facts &#8211; 1 bottle &#8211; 260 calories, 0 grams of fat, 85 milligrams of sodium, 69 grams of total carbohydrates, 69 grams of sugar, 0 grams of protein, 63 milligrams of caffeine..)<\/small><\/p>\n<p><b>Purchased Price:<\/b> $1.49<br \/>\n<b>Size:<\/b> 20 oz. bottle<br \/>\n<b>Purchased at:<\/b> Circle K<br \/>\n<b>Rating:<\/b> 6 out of 10<br \/>\n<b>Pros:<\/b> The cinnamon flavor is potent without being too intense. The medley of Pepsi and ginger ale is surprisingly decent. Taking that first swig and <em>instantly<\/em> recalling your first freshmen year kegger.<br \/>\n<b>Cons:<\/b> Unless you are a <em>hardcore<\/em> cinnamon connoisseur, it takes some time to get accustom to the taste. The packaging is really unimpressive. Trying to figure out why Pepsi thought it was a good idea to release a \u201chot\u201d cola at the <em>very beginning<\/em> of summer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You know what I think\u2019s the big problem with Pepsi\u2019s marketing? They\u2019re too skittish to come out and tell us what they really want to call their products: non-alcoholic colas. We\u2019re actually seeing this more and more with Pepsi\u2019s line-up of L-T-O products. The first wave of Pepsi 1893 sodas had a distinct gin-like taste, [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1440],"tags":[1545,1500,1488],"class_list":["post-22669","post","type-post","status-publish","format-standard","hentry","category-reviews","tag-beverage","tag-pepsi","tag-soda"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":46211,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2021\/03\/30\/pepsi-mango-review\/","url_meta":{"origin":22669,"position":0},"title":"REVIEW: Pepsi Mango","author":"Julie","date":"March 30, 2021","format":false,"excerpt":"Confession: I'm a mango fiend. 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