The commercials<\/a> did a five-star job explaining why the $6.99 delicacy was more than a fast food gimmick – it was literally marketed as edible pop culture and digestible ephemera. Missing out on this was like missing out on Yikes! pencils and Pop-Qwiz popcorn – absolutely unforgivable. <\/p>\nSince I never tried the product in my youth, I assumed I would NEVER find out if the Treatzza lived up to all the hype. So when I heard the long discontinued product was coming back, I was ecstatic. <\/p>\n
Even now I\u2019m not entirely sure how long the Treatzza (which came in four glorious versions – more on that in just a bit) was sold. Some sources say the thing hung around as late as 2008, but I certainly don\u2019t remember seeing the product on sale since at least 1999 in my neck of the woods. Obviously, I can\u2019t tell you how the relaunched Treatzza compares to the original taste-wise, but it sure as sugar passes the eye test – this thing looks EXACTLY like it magically materialized from a 1995 sales circular ad. <\/p>\n
![\"Dairy](\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/07\/Dairy-Queen-MMs-Treatzza-Pizza-2.jpg?resize=640%2C452\" "\\"Dairy")
<\/p>\n
Just like in the good old days, the Treatzza comes in four permutations: one topped with Heath bar chunks, one topped with Reese\u2019s cups, a \u201cChoco-Brownie\u201d one and – my personal fave – one sprinkled with diced M&M\u2019s. <\/p>\n
The featured iteration has a fudge cookie crunch base, vanilla soft serve as the \u201csauce,\u201d and is complemented with a fine chocolate drizzle. The pie is divvied up into eight fairly consistent slices, so it\u2019s easily enough to feed two people or provide quick snacks for at least four. <\/p>\n
![\"Dairy](\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/07\/Dairy-Queen-MMs-Treatzza-Pizza-3.jpg?resize=640%2C480\" "\\"Dairy")
<\/p>\n
Naturally, the fog of nostalgia could impair my judgement, but regardless of its retro appeal this thing is just delightful. We\u2019ve all had brownies topped with ice cream before, but the Treatzza feels like an entirely different kind of dessert. Here, the cookie, ice cream, fudge, and M&M\u2019s merge<\/em> into a delicious singularity. Conceptually it might be nothing more than an open-faced ice cream sandwich, but all the ingredients just gel into blissful, congealed harmony. It\u2019s yummy, it\u2019s filling, and I\u2019d swear<\/em> eating it automatically<\/em> transported my taste buds back to the DQ of my youth, circa the opening night of Batman Forever<\/em>.<\/p>\n![\"Dairy](\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/07\/Dairy-Queen-MMs-Treatzza-Pizza-4.jpg?resize=640%2C480\" "\\"Dairy")
<\/p>\n
Yes, it\u2019s just<\/em> a giant frozen cookie with an entire M&M\u2019s Blizzard dumped atop it, but I suppose that\u2019s what makes it beautiful<\/em>. Considering the $10 price point and (presumably) low consumer demand – not to mention it takes up so much space in the freezer – there\u2019s no way this one\u2019s going to be around for more than a few months. <\/p>\nAll I can say is try it while you can, folks – that is, unless you feel like waiting around to 2037 to get your third chance<\/em>.<\/p>\n(Nutrition Facts – 1 slice – 200 calories, 80 calories from fat, 9 grams of fat, 7 grams of saturated fat, 0 grams of trans fat, 5 milligrams of cholesterol, 85 milligrams of sodium, 28 grams of carbohydrates, 1 gram of dietary fiber, 20 grams of sugar, 3 grams of protein.)<\/small><\/p>\n
Purchased Price:<\/b> $9.99
\nSize:<\/b> N\/A
\nRating:<\/b> 9 out of 10
\nPros:<\/b> The totally phat crunched up M&M\u2019s taste both boss and<\/em> fly on your tongue. The vanilla ice cream IS all that and<\/em> a bag of chips. You and seven of your homeboys can share a pie while blasting a cassette tape of \u201cGangsta\u2019s Paradise\u201d on a loop for an hour in the parking lot.
\nCons:<\/b> The $10 price tag is inflation-tastic. The cookie crust might<\/em> be a tad too hard to chew for some consumers. Wondering if this will or will not bring us one step closer to the resurrection of Dunkaroos and\/or a Hootie and the Blowfish comeback.<\/p>\n","protected":false},"excerpt":{"rendered":"Released in the mid-1990s, Dairy Queen\u2019s Treatzza Pizza was one of those decades-defining consumer events – a\u2019la Reebok Pump shoes and the Nickelodeon Time Blaster Alarm Clock – that seemingly EVERYBODY but me got to experience back in the day. The commercials did a five-star job explaining why the $6.99 delicacy was more than a […]<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1440],"tags":[1532,1477,1468],"class_list":["post-23392","post","type-post","status-publish","format-standard","hentry","category-reviews","tag-dairy-queen","tag-fast-food","tag-ice-cream"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":22602,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2017\/05\/24\/fast-food-news-dairy-queen-treatzza-pizza\/","url_meta":{"origin":23392,"position":0},"title":"FAST FOOD NEWS: Dairy Queen Treatzza Pizza","author":"Marvo","date":"May 24, 2017","format":false,"excerpt":"Hey children of the 90s whose parents rejected the idea of getting you a Dairy Queen Treatzza Pizza back then, the dessert is back! And this time, because you're an adult, you can finally enjoy it or reject the idea of buying it when your children ask for it. The\u2026","rel":"","context":"In "Fast Food News"","block_context":{"text":"Fast Food News","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/fast-food-news\/"},"img":{"alt_text":"Dairy Queen Treatzza Pizza","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/05\/Dairy-Queen-Treatzza-Pizza.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/05\/Dairy-Queen-Treatzza-Pizza.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/05\/Dairy-Queen-Treatzza-Pizza.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":28661,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2018\/05\/08\/quick-review-dairy-queen-cotton-candy-blizzard\/","url_meta":{"origin":23392,"position":1},"title":"QUICK REVIEW: Dairy Queen Cotton Candy Blizzard","author":"Joe","date":"May 8, 2018","format":false,"excerpt":"What is it? One of two returning Blizzard Treats available on Dairy Queen\u2019s Summer Blizzard Menu. The Cotton Candy Blizzard blends vanilla soft serve with cotton candy-flavored topping and sprinkles. How is it? If you love cotton candy and ice cream then you will swoon. My Blizzard was well crafted\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2018\/05\/Dairy-Queen-Cotton-Candy-Blizzard-3.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2018\/05\/Dairy-Queen-Cotton-Candy-Blizzard-3.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2018\/05\/Dairy-Queen-Cotton-Candy-Blizzard-3.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":30013,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2018\/07\/05\/quick-review-dairy-queen-oreo-firework-blizzard\/","url_meta":{"origin":23392,"position":2},"title":"QUICK REVIEW: Dairy Queen Oreo Firework Blizzard","author":"Joe","date":"July 5, 2018","format":false,"excerpt":"What is it? July\u2019s Blizzard of the Month, the Oreo Firework Blizzard does not include actual Firework Oreo cookies. Rather, it combines the standard Dairy Queen Oreo cookie pieces with red and blue popping candy in vanilla soft serve. How is it? The classic Oreo Cookie Blizzard flavor serves as\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2018\/07\/Dairy-Queen-Oreo-Firework-Blizzard-2.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2018\/07\/Dairy-Queen-Oreo-Firework-Blizzard-2.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2018\/07\/Dairy-Queen-Oreo-Firework-Blizzard-2.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":25535,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2017\/10\/31\/quick-review-dairy-queen-candy-cane-chill-blizzard\/","url_meta":{"origin":23392,"position":3},"title":"QUICK REVIEW: Dairy Queen Candy Cane Chill Blizzard","author":"Joe","date":"October 31, 2017","format":false,"excerpt":"I have an odd relationship with candy canes. They are undeniably a minty herald of the holidays. Still, something about food that sharpens to a point while being eaten makes me uneasy. I can\u2019t help but think that a partially consumed candy cane would be the improvised weapon of choice\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/10\/Dairy-Queen-Candy-Cane-Chill-Blizzard-3.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":30019,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2018\/07\/06\/quick-review-dairy-queen-star-spangled-blizzard\/","url_meta":{"origin":23392,"position":4},"title":"QUICK REVIEW: Dairy Queen Star Spangled Blizzard","author":"Joe","date":"July 6, 2018","format":false,"excerpt":"What is it? One of two 4th of July themed treats, the limited release Star Spangled Blizzard mixes blue candy with cherry flavored soft serve topped with a signature DQ ball and curl; red, white, and blue DQ Stars; and a Stripes StarKiss frozen treat. How is it? The saying\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2018\/07\/Dairy-Queen-Star-Spangled-Blizzard-Spoon.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":18878,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2015\/08\/03\/fast-food-news-dairy-queen-rolo-minis-blizzard\/","url_meta":{"origin":23392,"position":5},"title":"FAST FOOD NEWS: Dairy Queen Rolo Minis Blizzard","author":"Marvo","date":"August 3, 2015","format":false,"excerpt":"Dairy Queen\u2019s Blizzard of the Month for August 2015 is the new Rolo Minis Blizzard. The frozen treat in a cup features caramel-filled Rolo Minis mixed with caramel topping and vanilla soft serve. While a Rolo Blizzard is new for Dairy Queen in the U.S., locations in Canada have a\u2026","rel":"","context":"In "Fast Food News"","block_context":{"text":"Fast Food News","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/fast-food-news\/"},"img":{"alt_text":"Dairy Queen Rolo Minis Blizzard","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2015\/08\/Dairy-Queen-Rolo-Minis-Blizzard.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2015\/08\/Dairy-Queen-Rolo-Minis-Blizzard.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2015\/08\/Dairy-Queen-Rolo-Minis-Blizzard.jpg?resize=525%2C300 1.5x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts\/23392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/comments?post=23392"}],"version-history":[{"count":0,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts\/23392\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/media?parent=23392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/categories?post=23392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/tags?post=23392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Dairy](\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/07\/Dairy-Queen-MMs-Treatzza-Pizza.jpg?resize=640%2C480\" "\\"Dairy")
<\/p>\n