{"id":28,"date":"2004-09-01T00:00:01","date_gmt":"2004-09-01T10:00:01","guid":{"rendered":"http:\/\/www.theimpulsivebuy.com\/?p=28"},"modified":"2021-01-05T21:22:10","modified_gmt":"2021-01-06T07:22:10","slug":"mountain-dew-pitch-black","status":"publish","type":"post","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2004\/09\/01\/mountain-dew-pitch-black\/","title":{"rendered":"REVIEW: Mountain Dew Pitch Black"},"content":{"rendered":"<p><a href=\"http:\/\/www.flickr.com\/photos\/theimpulsivebuy\/7098346151\/\" title=\"pitchblack by theimpulsivebuy, on Flickr\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"float:right;padding-left:10px;border:none;\" src=\"https:\/\/i0.wp.com\/farm8.staticflickr.com\/7116\/7098346151_881b1cfd59.jpg?resize=188%2C500\" width=\"188\" height=\"500\" alt=\"pitchblack\"\/><\/a><\/p>\n<p>Sometimes it sucks having The Impulsive Buy Laboratory on an island in the middle of the Pacific Ocean. <\/p>\n<p>Why?<\/p>\n<p>(1) Can&#8217;t jump into The Impulsive Buy Mobile and take a long road trip, unless we want to circle the island a few times. (2) We sometimes get new products slightly later than everyone else.<\/p>\n<p>This was the case with the new Limited Edition Mountain Dew Pitch Black. <\/p>\n<p>Kelly, an occasional Impulsive Buy reader, asked us if we had a chance to try the new variation of Mountain Dew. We told her no and she immediately started rubbing that fact into our face.<\/p>\n<p>The taunting started with emails that contained lines like, &#8220;Nanny, nanny. Boo, boo. No Pitch Black for you.&#8221;\u009d Later she started emailing us pictures of her drinking Pitch Black. Then she sent us a picture of her standing in front of a refrigerated case stocked with Pitch Black and giving us the finger. That was the last straw and we frantically attempted to find some, but we couldn&#8217;t find any.<\/p>\n<p>This taunting went on for a week. Finally, the national convenience store chain down the street got their stock of Pitch Black.<\/p>\n<p>After trying it, it was time for our revenge on Kelly, which involved rolls of toilet paper and rotten raw eggs. Unfortunately, she lives in the state of Washington. So we can add one more reason why it sometimes sucks having The Impulsive Buy Laboratory in the middle of the Pacific Ocean.<\/p>\n<p>(3) Can&#8217;t get revenge on those who live in the Continental United States.<\/p>\n<p>As for the Mountain Dew Pitch Black, it&#8217;s pretty good, now that we finally got to try it. <\/p>\n<p>What makes it black is the blast of black grape, which also makes it grapey. (Holy crap! &#8220;Grapey&#8221;\u009d is an actual word! We thought we were making up a new word.) It was good to drink a grape soda again, because it&#8217;s been awhile since anyone of us drank one. (Does anyone even make grape sodas?) <\/p>\n<p>We feel Pitch Black is just as good as the other Mountain Dew flavors, like LiveWire, Code Red, and the original Mountain Dew. Or maybe that&#8217;s the caffeine talking.<\/p>\n<p>There are two disappointing things about the soda. One, is the fact that Pitch Black really isn&#8217;t black. If you look at it in the light, you will see it really is purple or plum-colored, if you will. And, two, Mountain Dew Pitch Black will only be around until Halloween. So get yours now.<\/p>\n<p><b>Item:<\/b> Limited Edition Mountain Dew Pitch Black<br \/>\n<b>Purchase Price:<\/b> $0.99<br \/>\n<b>Rating:<\/b> 8 out of 10<br \/>\n<b>Pros:<\/b> Good grape taste. Same amount of caffeine goodness as regular Mountain Dew.<br \/>\n<b>Cons:<\/b> Not really pitch black, more like purple. Wish it wasn&#8217;t limited edition. Wasted a good carton of eggs. At least we can still use the toilet paper.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sometimes it sucks having The Impulsive Buy Laboratory on an island in the middle of the Pacific Ocean. Why? (1) Can&#8217;t jump into The Impulsive Buy Mobile and take a long road trip, unless we want to circle the island a few times. (2) We sometimes get new products slightly later than everyone else. This [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1440],"tags":[1722,1543,1488],"class_list":["post-28","post","type-post","status-publish","format-standard","hentry","category-reviews","tag-mountain-dew","tag-mtn-dew","tag-soda"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":19525,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2016\/01\/11\/fast-food-news-mountain-dew-pitch-black-at-speedway\/","url_meta":{"origin":28,"position":0},"title":"FAST FOOD NEWS: Mountain Dew Pitch Black at Speedway","author":"Marvo","date":"January 11, 2016","format":false,"excerpt":"Are you sad you didn't win one of the cases of Mountain Dew Pitch Black in December? If you live near a Speedway, you need to turn that frown upside down because the grape-flavored Dew is available from their soda fountains. The photo above was taken by Impulsive Buy reader\u2026","rel":"","context":"In &quot;Fast Food News&quot;","block_context":{"text":"Fast Food News","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/fast-food-news\/"},"img":{"alt_text":"Mtn Dew Pitch Black at Speedway","src":"https:\/\/i0.wp.com\/farm2.staticflickr.com\/1713\/24016883530_52f63b5c0b_o.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/farm2.staticflickr.com\/1713\/24016883530_52f63b5c0b_o.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/farm2.staticflickr.com\/1713\/24016883530_52f63b5c0b_o.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":271,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2005\/08\/18\/mountain-dew-pitch-black-2\/","url_meta":{"origin":28,"position":1},"title":"REVIEW: Mountain Dew Pitch Black 2","author":"Marvo","date":"August 18, 2005","format":false,"excerpt":"Over the years, there have been many movies that have been as entertaining as a monkey juggling its own poop while peddling a tricycle through hoops of fire. But the sequels to those movies have burned me and my wallet, because they were as entertaining as watching water boil, watching\u2026","rel":"","context":"In &quot;Reviews&quot;","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":19364,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2015\/12\/03\/announcement-win-mountain-dew-pitch-black-but-not-on-this-site\/","url_meta":{"origin":28,"position":2},"title":"ANNOUNCEMENT: Win Mountain Dew Pitch Black (But Not On This Site)","author":"Marvo","date":"December 3, 2015","format":false,"excerpt":"Mountain Dew Pitch Black was introduced as a limited edition flavor during the 2004 Halloween season. A sequel with a sour bite came out the following year. Out of all the discontinued Mountain Dew flavors, the original Pitch Black is the only one I yearn for. But I'm not alone.\u2026","rel":"","context":"In &quot;Announcement&quot;","block_context":{"text":"Announcement","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/general\/announcement\/"},"img":{"alt_text":"DSC 0009","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2015\/12\/DSC_0009.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2015\/12\/DSC_0009.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2015\/12\/DSC_0009.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":8284,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2011\/01\/12\/news-mountain-dew-to-finally-bring-back-grape-flavored-pitch-black\/","url_meta":{"origin":28,"position":3},"title":"NEWS: Mountain Dew To, FINALLY, Bring Back Grape-Flavored Pitch Black","author":"Marvo","date":"January 12, 2011","format":false,"excerpt":"Over the past five years, McDonald's has brought back the McRib four times in the United States. During those same five years, not once did Pepsi bring back what I think is the best Mountain Dew flavor of all time -- Pitch Black. The grape Mountain Dew flavor was introduced\u2026","rel":"","context":"In &quot;Coming Soon&quot;","block_context":{"text":"Coming Soon","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/coming-soon\/"},"img":{"alt_text":"Pitch black, or not","src":"https:\/\/i0.wp.com\/farm1.static.flickr.com\/37\/94498355_b2bcbb4ced.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":72361,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2025\/09\/19\/taco-bell-mountain-dew-baja-midnight-freeze-review\/","url_meta":{"origin":28,"position":4},"title":"REVIEW: Taco Bell Mountain Dew Baja Midnight Freeze","author":"Marvo","date":"September 19, 2025","format":false,"excerpt":"Update: It appears, as of early September 2025, this is no longer on the menu. I had it mid-August, but didn't get a chance to write a review until later, and didn't realize it was gone. I'll post this review anyway, in case it comes back. Here we are in\u2026","rel":"","context":"In &quot;Reviews&quot;","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/09\/tbmbbajamidnfreeze1-600x750.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/09\/tbmbbajamidnfreeze1-600x750.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/09\/tbmbbajamidnfreeze1-600x750.jpeg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":38202,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2019\/07\/26\/mountain-dew-violet-japan-review\/","url_meta":{"origin":28,"position":5},"title":"REVIEW: Mountain Dew Violet (Japan)","author":"Marvo","date":"July 26, 2019","format":false,"excerpt":"I love Mtn Dew Pitch Black, but I\u2019ve had a difficult time finding it ever since it last reared it purple head back in 2016 as part of the brand\u2019s DEWcision campaign where it was pitted against Mtn Dew Baja Blast to find out which flavor would become a permanent\u2026","rel":"","context":"In &quot;Reviews&quot;","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/07\/Mountain-Dew-Violet-Japan-Glass.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/07\/Mountain-Dew-Violet-Japan-Glass.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/07\/Mountain-Dew-Violet-Japan-Glass.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/07\/Mountain-Dew-Violet-Japan-Glass.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/07\/Mountain-Dew-Violet-Japan-Glass.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts\/28","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/comments?post=28"}],"version-history":[{"count":0,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts\/28\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/media?parent=28"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/categories?post=28"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/tags?post=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}