<\/a>made from unfermented cocoa beans (regular chocolate is fermented). There\u2019s no coloring added, so the dusty mauve tint is the natural shade of the cocoa beans.<\/p>\n![\"Kit](\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2018\/12\/2018_12_07_KKRUBY2.jpg?resize=599%2C450&ssl=1\" "\\"2018_12_07_KKRUBY2.jpg\\"")
<\/p>\n
How is it?<\/h3>\n
Ruby Kit Kats smell like white chocolate and taste like a blueberry or blackberry-flavored white chocolate. There\u2019s a prominent cheesecake-style tang. <\/p>\n
![\"Kit](\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2018\/12\/2018_12_07_KKRUBY3.jpg?resize=599%2C450&ssl=1\" "\\"2018_12_07_KKRUBY3.jpg\\"")
<\/p>\n
It\u2019s a tasty Kit Kat, but I expected something out of left field since it\u2019s a whole new category of chocolate. However, it tasted like something I\u2019ve had before. Without the press releases and special packaging, I would have figured it was just another novelty flavor.<\/p>\n
The color is lovely. It gives the illusion that it\u2019s more natural than the bright pink most berry items sport these days. Maybe it is since there\u2019s no coloring added?<\/p>\n
![\"Kit](\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2018\/12\/2018_12_07_KKRUBY4.jpg?resize=599%2C450&ssl=1\" "\\"2018_12_07_KKRUBY4.jpg\\"")
<\/p>\n
Is there anything else you need to know?<\/h3>\n
Wanna know how to spend $42 in a Kit Kat store? This is it. These are \u2018spensive – $3.50 for a tiny box. The packaging is so distinctly Japanese \u2013 graphically clean and minimalist, carefully wrapping a precious single stick of Kit Kat \u2013 as in 1\/4 of a standard Kit Kat package here in the US. $3.50 for one finger of a Kit Kat! I was so disappointed, then nauseated by my American-sized gluttony. So I ate another one.<\/p>\n
Conclusion:<\/h3>\n
These are interesting, but no more than any other random flavor variety of Kit Kat. I hope millions weren\u2019t spent developing this new ruby chocolate, because it\u2019s not all that. Try them if they\u2019re easy to get and the price lowers, but don\u2019t bend over backwards to find them.<\/p>\n
Purchased Price:<\/b> 400 yen (approx. $3.52 US)
\nSize:<\/b> 12 g bar
\nPurchased at:<\/b> Kit Kat Chocolatory main store, Ginza, Tokyo
\nRating:<\/b> 7 out of 10
\nNutrition Facts:<\/b> (12 g bar) 61 calories, 3.6 grams of fat, 2.4-11 milligrams of sodium, 6.5 grams of carbohydrates, and 0.61 grams of protein.<\/p>\n","protected":false},"excerpt":{"rendered":"
What is the Kit Kat Chocolatory Sublime Ruby? While in Tokyo recently, I made a stop at the Kit Kat Chocolatory store & caf\u00e9 and brought home some goodies. Ruby Kit Kats are a new type of chocolate made from unfermented cocoa beans (regular chocolate is fermented). There\u2019s no coloring added, so the dusty mauve […]<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1440],"tags":[1471,1536,1469],"class_list":["post-33538","post","type-post","status-publish","format-standard","hentry","category-reviews","tag-candy","tag-japan","tag-kit-kat"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":33552,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2018\/12\/21\/kit-kat-strawberry-maple-review\/","url_meta":{"origin":33538,"position":0},"title":"QUICK REVIEW: Kit Kat Chocolatory Special Strawberry Maple (Japan)","author":"Rachel","date":"December 21, 2018","format":false,"excerpt":"What is Kit Kat Chocolatory Special Strawberry Maple? While in Tokyo recently, I made a stop at the Kit Kat Chocolatory store & caf\u00e9 and brought home some goodies. Kit Kat, the king of novelty-flavored candy bars, has rolled out a Strawberry Maple variety for their Chocolatory retail outlets in\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2018\/12\/2018-12-21-KKSM5.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2018\/12\/2018-12-21-KKSM5.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2018\/12\/2018-12-21-KKSM5.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":33545,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2018\/12\/14\/kit-kat-butter-review\/","url_meta":{"origin":33538,"position":1},"title":"QUICK REVIEW: Kit Kat Chocolatory Special Butter (Japan)","author":"Rachel","date":"December 14, 2018","format":false,"excerpt":"What is Kit Kat Chocolatory Special Butter? While in Tokyo recently, I made a stop at the Kit Kat Chocolatory store & caf\u00e9 and brought home some goodies. Now, there\u2019s always one errant flavor in the group that everyone raises an eyebrow at and this is it: butter. I\u2019ll let\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2018\/12\/2018-12-14-KKB5.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2018\/12\/2018-12-14-KKB5.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2018\/12\/2018-12-14-KKB5.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":21082,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2017\/01\/06\/review-red-velvet-kit-kat-miniatures\/","url_meta":{"origin":33538,"position":2},"title":"REVIEW: Red Velvet Kit Kat Miniatures","author":"Mark","date":"January 6, 2017","format":false,"excerpt":"There are two things that strike me as odd about these new Red Velvet Kit Kat bars. The first is that they are white, without a hint of red, even though red is literally in their name. I guess red velvet has moved beyond being associated with Valentine\u2019s Day for\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"Red Velvet Kit Kat Miniatures","src":"https:\/\/i0.wp.com\/farm1.staticflickr.com\/700\/31287197134_bd94c4ea2e_z.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/farm1.staticflickr.com\/700\/31287197134_bd94c4ea2e_z.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/farm1.staticflickr.com\/700\/31287197134_bd94c4ea2e_z.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":733,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2008\/08\/06\/green-tea-matcha-kit-kat\/","url_meta":{"origin":33538,"position":3},"title":"REVIEW: Green Tea (Matcha) Kit Kat (Japan)","author":"Marvo","date":"August 6, 2008","format":false,"excerpt":"Is there anything the Japanese won't use as a flavor for their Kit Kats? Holy cow! And just to let you know, I didn't type \"holy cow\" as an exclamation, I typed that because it is probably the next Japanese Kit Kat flavor. Mmm...Beef Kit Kat. You think I'm kidding?\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":41549,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2019\/12\/30\/raspberry-creme-kit-kat-review\/","url_meta":{"origin":33538,"position":4},"title":"REVIEW: Raspberry + Creme Kit Kat","author":"Julie","date":"December 30, 2019","format":false,"excerpt":"What are Raspberry + Cr\u00e8me Kit Kat bars? In time for Valentine's Day, Kit Kat hopes to woo you with its newest limited edition flavor, featuring a festive pink-tinted raspberry cr\u00e8me enrobing its signature crisp wafers. How are they? Have you ever ventured into a circumstance thinking only of all\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/12\/Kit-Kat-Raspberry-Creme-Cross-Section.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/12\/Kit-Kat-Raspberry-Creme-Cross-Section.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/12\/Kit-Kat-Raspberry-Creme-Cross-Section.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/12\/Kit-Kat-Raspberry-Creme-Cross-Section.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/12\/Kit-Kat-Raspberry-Creme-Cross-Section.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":42164,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2020\/01\/28\/kit-kat-lemon-crisp-review\/","url_meta":{"origin":33538,"position":5},"title":"REVIEW: Kit Kat Lemon Crisp","author":"Dustin","date":"January 28, 2020","format":false,"excerpt":"I have been searching for the new Kit Kat Lemon Crisp for a couple of weeks now. I adore Kit Kats, and my curiosity about this new springtime edition quickly became an obsession for me. I scoured every single candy aisle, seasonal display, and end cap in each store near\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2020\/01\/Kit-Kat-Lemon-Crisp-Give-Me-a-Break.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2020\/01\/Kit-Kat-Lemon-Crisp-Give-Me-a-Break.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2020\/01\/Kit-Kat-Lemon-Crisp-Give-Me-a-Break.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2020\/01\/Kit-Kat-Lemon-Crisp-Give-Me-a-Break.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2020\/01\/Kit-Kat-Lemon-Crisp-Give-Me-a-Break.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts\/33538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/comments?post=33538"}],"version-history":[{"count":0,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts\/33538\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/media?parent=33538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/categories?post=33538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/tags?post=33538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Kit](\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2018\/12\/2018_12_07_KKRUBY1.jpg?resize=599%2C450&ssl=1\" "\\"2018_12_07_KKRUBY1.jpg\\"")
<\/p>\n