![\"Ruffles](\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/02\/Ruffles-Double-Crunch-Potato-Chips.jpg?resize=600%2C450&ssl=1\" "\\"Ruffles")
<\/p>\n<\/p>\n
UPDATE: We also reviewed the Sweet & Smoky BBQ<\/a>, Honey Mustard<\/a>, and Spicy Cheddar Jack<\/a> flavors.<\/strong><\/p>\n As an ice chewer, I am all about crunchy goodness. So, Ruffles \u201cnew\u201d Double Crunch chips are right in my wheelhouse.<\/p>\n The \u201cnew\u201d is in quotes because Ruffles launched very crunchy chips a couple of times before with Ultimate and Deep Ridged lines. It even secured two U.S. patents for the \u201cchip\u2019s ornamental design,\u201d and 24+ prototypes were created to land on this specific crunchy form that incidentally looks like the chevron design on Charlie Brown\u2019s shirt.<\/p>\n Full disclosure, I haven\u2019t tried the previous iterations. But, I see it as it as a blank slate!<\/p>\n It seems like Double Crunch is closer to Deep Ridged because of the similar flavors AND because Ultimate seemed more wannabe macho with its pseudo-metal pattern on the packaging and tailgate-inspired varieties like Kickin\u2019 Jalapeno Ranch<\/a>, Sweet & Smokin\u2019 BBQ<\/a>, and Loaded Bacon & Cheddar Potato Skins<\/a>.<\/p>\n This version even leans into the same \u201c2x\u201d claim but instead of saying \u201cRidges 2x As Deep,\u201d it reads \u201c2x The Crunch.\u201d The fine print indicates that it\u2019s only versus original Ruffles, so that\u2019s kind of disappointing.<\/p>\n But, it is dang crunchy though. It\u2019s so much so that you probably don\u2019t want to eat this in class or work cubicle because someone will side-eye you for being too noisy. The chip itself is very kettle chip-like down to the smell (slight stale oil eau de parfum), which makes sense because that\u2019s how it\u2019s cooked as noted on the back panel. I don\u2019t smell either the Zesty Cheddar or Hot Wings seasoning. Take that at face value based on your own preferences! I don\u2019t mind either way.<\/p>\n The Zesty Cheddar is basically like a saltier Cheddar & Sour Cream. I was so surprised by the saltiness that I immediately went to check the nutrition facts but learned that both flavors have the same amount of sodium. Unless the salt was supposed to be the zesty part, I didn\u2019t get a kick either. Disappointing.<\/p>\n On the flipside, I enjoyed the Hot Wings variety! It’s like a true buffalo wing flavor dancing on my taste buds with a touch of tanginess followed by this creaminess that I can only describe as eating a side of celery with ranch. I don\u2019t know if my mind was playing tricks on me because it tasted so similar to actual wings that I imagined the actual eating experience with sides and all. I didn\u2019t find it THAT spicy but could see folks finding this a bit on the spicier side.<\/p>\n These Ruffles do indeed have some crunchy r-r-r-ridges, but not quite consistent flavors!<\/p>\n Purchased Price:<\/strong> $3.00 each UPDATE: We also reviewed the Sweet & Smoky BBQ, Honey Mustard, and Spicy Cheddar Jack flavors. As an ice chewer, I am all about crunchy goodness. So, Ruffles \u201cnew\u201d Double Crunch chips are right in my wheelhouse. The \u201cnew\u201d is in quotes because Ruffles launched very crunchy chips a couple of times before with Ultimate […]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1440],"tags":[1474,1594,1600],"class_list":["post-34929","post","type-post","status-publish","format-standard","hentry","category-reviews","tag-chips","tag-frito-lay","tag-ruffles"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":45397,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2020\/11\/25\/ruffles-double-crunch-honey-mustard-potato-chips-review\/","url_meta":{"origin":34929,"position":0},"title":"REVIEW: Ruffles Double Crunch Honey Mustard Potato Chips","author":"Julie","date":"November 25, 2020","format":false,"excerpt":"What are Ruffles Double Crunch Honey Mustard Potato Chips? Ruffles adds to its extra crunchy repertoire a sweet and tangy honey mustard flavor. How are they? A fellow snack-lover recently told me that the only thing greater than the variety of potato chip flavors is the speed at which we\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2020\/11\/Ruffles-Double-Crunch-Honey-Mustard-Potato-Chips-Super-Closeup.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2020\/11\/Ruffles-Double-Crunch-Honey-Mustard-Potato-Chips-Super-Closeup.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2020\/11\/Ruffles-Double-Crunch-Honey-Mustard-Potato-Chips-Super-Closeup.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2020\/11\/Ruffles-Double-Crunch-Honey-Mustard-Potato-Chips-Super-Closeup.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2020\/11\/Ruffles-Double-Crunch-Honey-Mustard-Potato-Chips-Super-Closeup.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":46044,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2021\/02\/26\/ruffles-double-crunch-spicy-cheddar-jack-potato-chips-review\/","url_meta":{"origin":34929,"position":1},"title":"REVIEW: Ruffles Double Crunch Spicy Cheddar Jack Potato Chips","author":"Vin","date":"February 26, 2021","format":false,"excerpt":"What are Ruffles Double Crunch Spicy Cheddar Jack? Double your pleasure, double your crunch, that\u2019s the statement of the great chip, in Ruffles Double Crunch Spicy Cheddar Jack. Ok, that intro didn\u2019t work at all, but remember that fun gum jingle?! How is it? I\u2019m a fan of any cheese\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2021\/02\/Ruffles-Double-Crunch-Spicy-Cheddar-Jack-Potato-Chips-Bowl.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2021\/02\/Ruffles-Double-Crunch-Spicy-Cheddar-Jack-Potato-Chips-Bowl.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2021\/02\/Ruffles-Double-Crunch-Spicy-Cheddar-Jack-Potato-Chips-Bowl.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2021\/02\/Ruffles-Double-Crunch-Spicy-Cheddar-Jack-Potato-Chips-Bowl.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2021\/02\/Ruffles-Double-Crunch-Spicy-Cheddar-Jack-Potato-Chips-Bowl.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":41352,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2019\/12\/17\/ruffles-double-crunch-sweet-smoky-bbq-review\/","url_meta":{"origin":34929,"position":2},"title":"REVIEW: Ruffles Double Crunch Sweet & Smoky BBQ Potato Chips","author":"Dustin","date":"December 17, 2019","format":false,"excerpt":"Ruffles\u2019 Double Crunch lineup has been quite promising so far, albeit a tad derivative. The chips live up to their name by delivering a satisfying crunch and seem to have extra coatings of their respective flavors. The cheddar and buffalo wing varieties are tasty, but not that original. Ruffles has\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/12\/Ruffles-Double-Crunch-Sweet-Smoky-BBQ-Potato-Chips-Closeup.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/12\/Ruffles-Double-Crunch-Sweet-Smoky-BBQ-Potato-Chips-Closeup.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/12\/Ruffles-Double-Crunch-Sweet-Smoky-BBQ-Potato-Chips-Closeup.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/12\/Ruffles-Double-Crunch-Sweet-Smoky-BBQ-Potato-Chips-Closeup.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/12\/Ruffles-Double-Crunch-Sweet-Smoky-BBQ-Potato-Chips-Closeup.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":34665,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2019\/02\/04\/spotted-ruffles-double-crunch-potato-chips\/","url_meta":{"origin":34929,"position":3},"title":"SPOTTED: Ruffles Double Crunch Potato Chips","author":"Marvo","date":"February 4, 2019","format":false,"excerpt":"Welcome back, Ruffles Ultimate! (Spotted by Robbie at Walmart.) Thank you to all the photo contributors! If you\u2019re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and \"Spotted\" in the subject\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/02\/Ruffles-Double-Crunch-Hot-Wings-Potato-Chips.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/02\/Ruffles-Double-Crunch-Hot-Wings-Potato-Chips.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/02\/Ruffles-Double-Crunch-Hot-Wings-Potato-Chips.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/02\/Ruffles-Double-Crunch-Hot-Wings-Potato-Chips.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/02\/Ruffles-Double-Crunch-Hot-Wings-Potato-Chips.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":41205,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2019\/12\/03\/spotted-ruffles-double-crunch-sweet-smoky-bbq-potato-chips\/","url_meta":{"origin":34929,"position":4},"title":"SPOTTED: Ruffles Double Crunch Sweet & Smoky BBQ Potato Chips","author":"Marvo","date":"December 3, 2019","format":false,"excerpt":"We covered the Beer Battered Onion Rings Ruffles several weeks ago. But the Ruffles Double Crunch Sweet & Smoky BBQ Potato Chips are new. Nah, just kidding. They're not. They just have a different name. (Spotted by Chris N at Walmart.) Thank you to all the photo contributors! If you\u2019re\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/12\/Ruffles-Double-Crunch-Sweet-Smoky-BBQ-Potato-Chips.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/12\/Ruffles-Double-Crunch-Sweet-Smoky-BBQ-Potato-Chips.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/12\/Ruffles-Double-Crunch-Sweet-Smoky-BBQ-Potato-Chips.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/12\/Ruffles-Double-Crunch-Sweet-Smoky-BBQ-Potato-Chips.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/12\/Ruffles-Double-Crunch-Sweet-Smoky-BBQ-Potato-Chips.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":55595,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2023\/03\/31\/ruffles-double-crunch-salt-vinegar-review\/","url_meta":{"origin":34929,"position":5},"title":"REVIEW: Ruffles Double Crunch Salt & Vinegar Potato Chips","author":"Marvo","date":"March 31, 2023","format":false,"excerpt":"Ruffles Cheddar & Sour Cream is greater than Lay's Cheddar & Sour Cream Potato Chips, and it's my favorite potato chip. If I see a bag of the Lay's version at a gathering, I sigh and then think that the person who was in charge of bringing chips should no\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2023\/03\/ruffdcsaltvineg1-600x600.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2023\/03\/ruffdcsaltvineg1-600x600.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2023\/03\/ruffdcsaltvineg1-600x600.jpeg?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts\/34929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/comments?post=34929"}],"version-history":[{"count":0,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts\/34929\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/media?parent=34929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/categories?post=34929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/tags?post=34929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Ruffles](\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/02\/Ruffles-Double-Crunch-Potato-Chips-Ridges.jpg?resize=600%2C600&ssl=1\" "\\"Ruffles")
<\/p>\n![\"Ruffles](\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/02\/Ruffles-Double-Crunch-Potato-Chips-Open-Bags.jpg?resize=600%2C450&ssl=1\" "\\"Ruffles")
<\/p>\n![\"Ruffles](\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/02\/Ruffles-Double-Crunch-Potato-Chips-Closeup.jpg?resize=600%2C600&ssl=1\" "\\"Ruffles")
<\/p>\n
\nSize:<\/strong> 7 3\/4 oz. bag
\nPurchased at:<\/strong> Target
\nRating:<\/strong> 6 out of 10 (Zesty Cheddar)
\nRating:<\/strong> 8 out of 10 (Hot Wings)
\nNutrition Facts:<\/strong> (about 10 chips) Zesty Cheddar<\/strong> – 150 calories, 8 grams of total fat, 1 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 170 milligrams of sodium, 17 grams of carbohydrates, 1 gram of dietary fiber, 1 gram of sugars, and 2 grams of protein. Hot Wings<\/strong> – 150 calories, 8 grams of total fat, 1 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 170 milligrams of sodium, 17 grams of carbohydrates, 1 gram of dietary fiber, less than 1 gram of sugars, and 2 grams of protein.<\/p>\n","protected":false},"excerpt":{"rendered":"