Classic Beer Cheese<\/strong>.<\/p>\nI guess Lay\u2019s took the classic \u201crock\u201d inspiration literally by making these \u201chard as a rock\u201d kettle chips.<\/p>\n
The chips smell like cheese, but not much like beer. The initial taste is that of flat pilsner followed by a muted indiscriminate cheese taste. I was hoping for a sharp cheddar flavor, but it\u2019s dulled down a bit by that faint hint of a beer you may have consumed ten minutes prior.<\/p>\n
![\"Lay](\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/03\/Lays-Turn-Up-the-Flavor-Classic-Beer-Cheese-Potato-Chips.jpg?resize=600%2C600&ssl=1\" "\\"Lay's")
<\/p>\n
As with every kettle chip I\u2019ve ever had, they tasted kinda stale, and I wished these were just a regular chip, but I know people love this style. They\u2019re fine but didn\u2019t rock my socks off like I thought they would. I prefer Kettle Brand\u2019s Cheddar Beer flavor, which are the only other beer cheese chips I\u2019ve tasted.<\/p>\n
Inspired by the classic rock genre, the beverage featured, and the lightning bolt in the name, I\u2019ll compare these to a solid rock song I never need to hear again in my life \u2013 Have a Drink On Me<\/em> by AC\/DC.<\/p>\nWhatever, no one comes to see the opening act anyway.<\/p>\n
Next up to the stage is, Flamin\u2019 Hot Dill Pickle Remix<\/strong>!<\/p>\nHere we have a Hip-Hop inspired continuation of Frito Lay\u2019s brand-crossing Flamin\u2019 Hot line, and they’re exactly as advertised.<\/p>\n
![\"Lay](\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/03\/Lays-Turn-Up-the-Flavor-Flamin-Hot-Dill-Pickle-Remix-Potato-Chips.jpg?resize=600%2C600&ssl=1\" "\\"Lay's")
<\/p>\n
The smell from the bag is amazing. There’s heat as well as that aroma of popping the lid off a pickle jar. The chips may be a mess, but they taste like pickles. Imagine dipping a pickle in hot sauce, and that\u2019s essentially what you get. The heat is a nice complementary Hype Man for the pickle. I mean, these may have been slightly better without the Flamin\u2019 Hot element, but that wouldn\u2019t be very \u201chip-hop,\u201d now would it?<\/p>\n
I\u2019ll compare these to a classic hip hop track that fires me up so much I can only listen in small doses \u2013 Ante Up<\/em> by M.O.P.<\/p>\nAnd now ladies and gentlemen, give it up for your headliner, Electric Lime & Sea Salt<\/strong>!<\/p>\nSo, upon opening this bag, there were some technical difficulties.<\/p>\n
I was taken completely aback by the scent of expired cold cuts took me completely aback. It was confusing, to say the least. Most pop music stinks, so maybe I didn\u2019t realize how literal they were with the inspired genre?<\/p>\n
![\"Lay](\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/03\/Lays-Turn-Up-the-Flavor-Electric-Lime-Sea-Salt-Potato-Chips.jpg?resize=600%2C600&ssl=1\" "\\"Lay's")
<\/p>\n
Despite the smell, I trudged on, and I am glad I did. The initial smell cleared a bit and I was left with a nearly flawless potato chip. I like these better than any single \u201cDo Us a Flavor\u201d release.<\/p>\n
There\u2019s nothing crazy here, it\u2019s just a wavy chip flavored with lime and sea salt, and it works so damn well. If you\u2019ve ever had Tostito\u2019s Hint of Lime (the best tortilla chip in the aisle, IMO), it\u2019s that except it somehow works even better on a ridged potato chip.<\/p>\n
I polished off the bag in two sittings.<\/p>\n
I tried to think of a pop song I initially thought was a giant fart bomb but almost instantly changed my mind on. There\u2019s only one fairly recent pop song I could recall that hit me, and it CAME IN LIKE A WRECKING BALL.<\/p>\n
\u201cDid he just hype Miley Cyrus while basically calling AC\/DC average earlier?\u201d<\/p>\n
He did. Wrecking Ball<\/em> is great. You like it, and you know it. You\u2019ll like these chips too, even if they\u2019re a guilty pleasure.<\/p>\nI wouldn\u2019t be upsetting if any of these become mainstays, but Lime & Sea Salt is elite. Now that the former King of Pop is \u201ccanceled,\u201d we should pass the name on to these chips.<\/p>\n
Lay\u2019s needs to expand on this new line. Gimmie a country-inspired flavor. Classical. Whatever you call that electro-techno music. Bring ’em on. Here\u2019s hoping they turn up some more varieties. We need an encore.<\/p>\n
Purchased Price:<\/strong> $2.50 each
\nSize:<\/strong> 7.5 oz. bags
\nPurchased at:<\/strong> Wegmans
\nRating:<\/strong> 5 out of 10 Classic Beer Cheese)
\nRating:<\/strong> 8 out of 10 (Flamin\u2019 Hot Dill Pickle Remix)
\nRating:<\/strong> 9 out of 10 (Electric Lime & Sea Salt)
\nNutrition Facts:<\/strong> (15 chips) Classic Beer Cheese<\/strong> – 150 calories, 9 grams of fat, 1.5 grams of saturated fat, 0 milligrams of cholesterol, 150 grams of sodium, 165 grams of carbohydrates, 1 gram of fiber, 1 gram of sugar, and 2 grams of protein. Flamin\u2019 Hot Dill Pickle Remix<\/strong> – 150 calories, 10 grams of fat, 1.5 grams of saturated fat, 0 milligrams of cholesterol, 200 grams of sodium, 15 grams of carbohydrates, 1 gram of fiber, 1 gram of sugar, and 2 grams of protein. Electric Lime & Sea Salt<\/strong> – 160 calories, 10 grams of fat, 1.5 grams of saturated fat, 0 milligrams of cholesterol, 135 grams of sodium, 16 grams of carbohydrates, 1 gram of fiber, 2 grams of sugar, and 2 grams of protein.<\/p>\n","protected":false},"excerpt":{"rendered":"After the success of the regionally-inspired \u201cDo Us a Flavor\u201d chips, Lay\u2019s is back with something new \u2013 chips inspired by genres of music. ARE Y\u2019ALL READY TO TURN UP THE FLAVOR?! I\u2019ll take that tepid response as a \u201cyes.\u201d Like snack preference, musical taste is subjective, but I\u2019m gonna try to compare each new […]<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1440],"tags":[1474,1476],"class_list":["post-35395","post","type-post","status-publish","format-standard","hentry","category-reviews","tag-chips","tag-lays"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":35246,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2019\/03\/06\/spotted-lays-turn-up-the-flavor-potato-chips\/","url_meta":{"origin":35395,"position":0},"title":"SPOTTED: Lay’s Turn Up The Flavor Potato Chips","author":"Marvo","date":"March 6, 2019","format":false,"excerpt":"Update: We tried them! Click here to read our review. There's also an Electric Lime & Sea Salt flavor. (Spotted by James D at Price Chopper.) Thank you to all the photo contributors! If you\u2019re out shopping and see an interesting new product on the shelf, snap a picture of\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/03\/Lays-Kettle-Cooked-Classic-Beer-and-Cheese.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/03\/Lays-Kettle-Cooked-Classic-Beer-and-Cheese.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/03\/Lays-Kettle-Cooked-Classic-Beer-and-Cheese.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/03\/Lays-Kettle-Cooked-Classic-Beer-and-Cheese.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/03\/Lays-Kettle-Cooked-Classic-Beer-and-Cheese.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":14441,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2013\/02\/19\/review-lays-do-us-a-flavor-finalist-cheesy-garlic-bread-potato-chips\/","url_meta":{"origin":35395,"position":1},"title":"REVIEW: Lay\u2019s Do Us a Flavor Finalist Cheesy Garlic Bread Potato Chips","author":"Marvo","date":"February 19, 2013","format":false,"excerpt":"Of the three Lay's Do Us a Flavor finalists, Chicken & Waffles sounds weird, Sriracha sounds exotic, and Cheesy Garlic Bread sounds\u2026boring? Well, compared to the other two, they're definitely as boring as your sister's diary with empty pages. But \"boring\" isn't really the word I'm looking for. Oh, I\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"Lay\u2019s Do Us a Flavor Finalist Cheesy Garlic Bread Potato Chips","src":"https:\/\/i0.wp.com\/farm9.staticflickr.com\/8107\/8483937663_03c2fa3b29.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":20260,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2016\/06\/30\/review-lays-beer-n-brats-potato-chips\/","url_meta":{"origin":35395,"position":2},"title":"REVIEW: Lay’s Beer ‘n Brats Potato Chips","author":"Marvo","date":"June 30, 2016","format":false,"excerpt":"With it being cookout season, I imagine many of you will find yourselves outside with a cold beer in one hand, a nice bratwurst in the other hand, not enough sunscreen on your body, and way too much bug repellant because those reports on the evening news about the Zika\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"Lay's Beer 'n Brats Potato Chips","src":"https:\/\/i0.wp.com\/farm8.staticflickr.com\/7309\/27715351970_2f6d7e5c93_z.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":14423,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2013\/02\/14\/review-lays-do-us-a-flavor-finalist-sriracha-potato-chips\/","url_meta":{"origin":35395,"position":3},"title":"REVIEW: Lay\u2019s Do Us a Flavor Finalist Sriracha Potato Chips","author":"Marvo","date":"February 14, 2013","format":false,"excerpt":"Sriracha is a Thai hot sauce, but also sounds like it would make a great name for a pet snake or venereal disease. Here in the United States, many of us think of sriracha as the rooster sauce with the green cap. Some of us also call the spicy red\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"Lay\u2019s Do Us a Flavor Finalist Sriracha Potato Chips","src":"https:\/\/i0.wp.com\/farm9.staticflickr.com\/8247\/8472184444_fb06af820f.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":19700,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2016\/02\/24\/review-lays-smoked-gouda-chive-potato-chips-flavor-swap\/","url_meta":{"origin":35395,"position":4},"title":"REVIEW: Lay’s Smoked Gouda & Chive Potato Chips (Flavor Swap)","author":"Marvo","date":"February 24, 2016","format":false,"excerpt":"In the Lay\u2019s potato chip flavor universe, Cheddar & Sour Cream has lived in the shadow of sour cream & onion. If sour cream & onion is the more popular Ben Affleck, then Cheddar & Sour Cream is Casey Affleck. Or if you\u2019re looking for an Affleck-less reference, sour cream\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"Lay's Smoked Gouda & Chive Potato Chips (Flavor Swap)","src":"https:\/\/i0.wp.com\/farm2.staticflickr.com\/1566\/24600928684_3697994079_z.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":14409,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2013\/02\/12\/review-lays-do-us-a-flavor-finalist-chicken-waffles-potato-chips\/","url_meta":{"origin":35395,"position":5},"title":"REVIEW: Lay\u2019s Do Us a Flavor Finalist Chicken & Waffles Potato Chips","author":"Adam","date":"February 12, 2013","format":false,"excerpt":"I was pretty stoked when Lay\u2019s first introduced their \"Do Us a Flavor\" contest last summer. I mean really. It was about time one of these snack food giants gave me the chance to take my dream of country pate and crusty baguette chips and make it a reality. Alas,\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"Lay's Do Us a Flavor Chicken & Waffles Potato Chips","src":"https:\/\/i0.wp.com\/farm9.staticflickr.com\/8521\/8470175116_eb0553e334.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts\/35395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/comments?post=35395"}],"version-history":[{"count":0,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts\/35395\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/media?parent=35395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/categories?post=35395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/tags?post=35395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Lay](\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2019\/03\/Lays-Turn-Up-the-Flavor-Potato-Chips.jpg?resize=600%2C450&ssl=1\" "\\"Lay's")
<\/p>\n