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Here’s what the press release says about it, “…a first-of-its-kind candy-bar-inspired innovation within the snack cakes market. The new Hostess innovation combines layers of soft chocolate cake, cr\u00e8me, candy crunch and melt-in-your-mouth caramel or smooth chocolate fudge. The bars are covered in a rich chocolate-flavored coating and topped with a delightful drizzle for an afternoon treat the whole family will enjoy.” (Boxes spotted by Erin R at Jewel Osco. Individual bar spotted by Tommy at Walmart.)<\/em><\/p>\n If you\u2019re out shopping and see new products, snap a picture of them, and send them in via an email (theimpulsivebuy@gmail.com) with where you found them and “Spotted” in the subject line. Also, if you want to send in photos and are wondering if we’ve already covered something or if they’re new, don’t worry about it. Let us worry about it.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Here’s what the press release says about it, “…a first-of-its-kind candy-bar-inspired innovation within the snack cakes market. The new Hostess innovation combines layers of soft chocolate cake, cr\u00e8me, candy crunch and melt-in-your-mouth caramel or smooth chocolate fudge. The bars are covered in a rich chocolate-flavored coating and topped with a delightful drizzle for an afternoon […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1333],"tags":[],"class_list":["post-55825","post","type-post","status-publish","format-standard","hentry","category-spotted-on-shelves"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":33013,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2018\/11\/20\/spotted-on-shelves-11-20-2018\/","url_meta":{"origin":55825,"position":0},"title":"SPOTTED ON SHELVES – 11\/20\/2018","author":"Marvo","date":"November 20, 2018","format":false,"excerpt":"Here are some interesting new and limited edition products found on store shelves by your fellow readers. If you've tried any of the products, share your thoughts about them in the comments. Hostess Iced Cinnamon Rolls New Size (Spotted by Chris N at Meijer.) Dylan's Candy Bar Peace, Love &\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2018\/11\/Bud-Light-Limited-Edition-Party-with-Ritas.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2018\/11\/Bud-Light-Limited-Edition-Party-with-Ritas.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2018\/11\/Bud-Light-Limited-Edition-Party-with-Ritas.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":74956,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2026\/01\/14\/spotted-seasonal-edition-1-14-2026\/","url_meta":{"origin":55825,"position":1},"title":"SPOTTED (SEASONAL EDITION): 1\/14\/2026","author":"Marvo","date":"January 14, 2026","format":false,"excerpt":"Here are some interesting new products found on store shelves by your fellow readers. If you've tried any of them, share your thoughts in the comments. (Spotted by Robbie at Kroger.) (Spotted by Amanda Y at Target.) (Spotted by Robbie at Target.) (Spotted by Robbie at Dollar Tree.) (Spotted by\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"Brach's Sweet Bright Conversation Hearts","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2026\/01\/brachsswbrightcvshrts-600x750.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2026\/01\/brachsswbrightcvshrts-600x750.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2026\/01\/brachsswbrightcvshrts-600x750.jpeg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":47100,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2021\/06\/24\/spotted-6-24-2021\/","url_meta":{"origin":55825,"position":2},"title":"SPOTTED – 6\/24\/2021","author":"Marvo","date":"June 24, 2021","format":false,"excerpt":"Here are some interesting new products found on store shelves by your fellow readers. If you've tried any of the products, share your thoughts about them in the comments. (Spotted by Amanda Y at Target.) (Spotted by Robbie at Dollar General.) (Spotted by Robbie at Walmart.) The Hostess CupCakes formerly\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2021\/06\/hostesspatriotic21.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2021\/06\/hostesspatriotic21.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2021\/06\/hostesspatriotic21.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2021\/06\/hostesspatriotic21.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2021\/06\/hostesspatriotic21.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":71976,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2025\/09\/03\/spotted-hostess-twinkies-mini-candy-pieces\/","url_meta":{"origin":55825,"position":3},"title":"SPOTTED: Hostess Twinkies Mini Candy Pieces and Candy Bar","author":"Marvo","date":"September 3, 2025","format":false,"excerpt":"These have a soft creamy filling, like Twinkies. But do they also have a Twinkies' oily exterior texture? (Spotted by Robbie at Winco and Hailey R at Hy-Vee.) If you\u2019re out shopping and see new products, snap a picture of them, and send them in via an email (theimpulsivebuy@gmail.com) with\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/09\/hsttwkcybar.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/09\/hsttwkcybar.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/09\/hsttwkcybar.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/09\/hsttwkcybar.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/09\/hsttwkcybar.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":25327,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2017\/10\/24\/spotted-on-shelves-sweet-snacks-edition-10242017\/","url_meta":{"origin":55825,"position":4},"title":"SPOTTED ON SHELVES (SWEET SNACKS EDITION) – 10\/24\/2017","author":"Marvo","date":"October 24, 2017","format":false,"excerpt":"Here are some interesting new and limited edition products found on store shelves by us and your fellow readers. 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We may or may not review them, but we'd like to let you know what new items are popping up. We'll also occasionally throw in an unusual product. Last year, Good Humor released Reese's Peanut\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"Good Humor Mounds Bar","src":"https:\/\/i0.wp.com\/farm8.staticflickr.com\/7223\/7265992770_62d4aeb2db.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts\/55825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/comments?post=55825"}],"version-history":[{"count":0,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts\/55825\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/media?parent=55825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/categories?post=55825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/tags?post=55825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}