{"id":70088,"date":"2025-05-20T08:00:00","date_gmt":"2025-05-20T18:00:00","guid":{"rendered":"https:\/\/www.theimpulsivebuy.com\/wordpress\/?p=70088"},"modified":"2025-05-19T14:29:09","modified_gmt":"2025-05-20T00:29:09","slug":"lays-wavy-korean-style-fried-chicken-potato-chips-review","status":"publish","type":"post","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2025\/05\/20\/lays-wavy-korean-style-fried-chicken-potato-chips-review\/","title":{"rendered":"REVIEW: Lay&#8217;s Wavy Do Us a Flavor Korean-Style Fried Chicken Potato Chips"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/05\/lwduafkorfc1.jpeg?resize=600%2C600&#038;ssl=1\" alt=\"\" width=\"600\" height=\"600\" class=\"aligncenter size-large wp-image-70084\" srcset=\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/05\/lwduafkorfc1.jpeg?resize=600%2C600&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/05\/lwduafkorfc1.jpeg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/05\/lwduafkorfc1.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/05\/lwduafkorfc1.jpeg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/05\/lwduafkorfc1.jpeg?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>After far too long an absence from the innovative and fun snacking world, Lay&#8217;s Do Us A Flavor is back, baby! The contest that originated in 2012 and birthed interesting standout flavors like Southern Style Biscuits &#038; Gravy has revealed three new finalists for fans to vote on. The most compelling, new, and promising of the three (subjectively, of course) is Wavy Korean-Style Fried Chicken.<\/p>\n<p>The aroma of the chips carries a distinct funk that I immediately pick up as kimchi-adjacent. I get more of a smell that I associate with the often pickled <a href=\"https:\/\/en.wikipedia.org\/wiki\/Banchan\">banchan<\/a> side dishes served at Korean restaurants than the chicken itself, which is usually sticky sweet and full of layers of deep and spicy intrigue.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/05\/lwduafkorfc2.jpeg?resize=600%2C800&#038;ssl=1\" alt=\"\" width=\"600\" height=\"800\" class=\"aligncenter size-large wp-image-70085\" srcset=\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/05\/lwduafkorfc2.jpeg?resize=600%2C800&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/05\/lwduafkorfc2.jpeg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/05\/lwduafkorfc2.jpeg?resize=768%2C1024&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/05\/lwduafkorfc2.jpeg?resize=1152%2C1536&amp;ssl=1 1152w, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/05\/lwduafkorfc2.jpeg?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>A strong fermented flavor reveals itself when crunching into the wavy chips, and while I am impressed, I don&#8217;t particularly love it. Following the funky pickled cabbage note is the distinct taste of chicken, a dash of garlic-y spice, and merely a whisper of sweetness. Unlike most meaty chips with a smoke flavor to bring a meat-like presence, these actually use chicken broth, chicken powder, and chicken fat in the ingredients to bring that depth of flavor, which works. Whether or not you find it enjoyable is a different story (I don&#8217;t love it).<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/05\/lwduafkorfc3.jpeg?resize=600%2C800&#038;ssl=1\" alt=\"\" width=\"600\" height=\"800\" class=\"aligncenter size-large wp-image-70086\" srcset=\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/05\/lwduafkorfc3.jpeg?resize=600%2C800&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/05\/lwduafkorfc3.jpeg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/05\/lwduafkorfc3.jpeg?resize=768%2C1024&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/05\/lwduafkorfc3.jpeg?resize=1152%2C1536&amp;ssl=1 1152w, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/05\/lwduafkorfc3.jpeg?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>While these chips are impressive in their dedication to the more nuanced and divisive flavors of Korean cooking, I don&#8217;t find them particularly enjoyable, and I generally really like Korean fried chicken. The balance feels off, lacking the sweet and spicy punch I want in the front in favor of a heavy-handed amount of pickled banchan that should serve as the complimentary note, not the leading profile. The wavy form-factor does well to pay homage to crispy fried chicken skin, but these are missing out on the elements that make this style of chicken so special and delicious.<\/p>\n<p><strong>Purchased Price:<\/strong> $4.99 <br \/>\n<strong>Size:<\/strong> 7 1\/2 oz bag<br \/>\n<strong>Purchased at:<\/strong> Nob Hill<br \/>\n<strong>Rating:<\/strong> 5 out of 10<br \/>\n<strong>Nutrition Facts:<\/strong> (13 chips, 28g) 150 calories, 10 grams of fat, 1.5 grams of saturated fat, 140 milligrams of sodium, 15 grams of carbohydrates, 1 gram of fiber, 1 gram of total sugars, 2 grams of protein.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After far too long an absence from the innovative and fun snacking world, Lay&#8217;s Do Us A Flavor is back, baby! The contest that originated in 2012 and birthed interesting standout flavors like Southern Style Biscuits &#038; Gravy has revealed three new finalists for fans to vote on. The most compelling, new, and promising of [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1440],"tags":[1474,1476,1787],"class_list":["post-70088","post","type-post","status-publish","format-standard","hentry","category-reviews","tag-chips","tag-lays","tag-potato-chips"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":69413,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2025\/04\/17\/spotted-lays-do-us-a-flavor-2025-potato-chips\/","url_meta":{"origin":70088,"position":0},"title":"SPOTTED: Lay&#8217;s Do Us a Flavor 2025 Potato Chips","author":"Marvo","date":"April 17, 2025","format":false,"excerpt":"If this ends up like previous Do Us a Flavor contests, the safe one will win. So congratulations, Bacon Grilled Cheese! (Spotted by Richard B at Food City.) If you\u2019re out shopping and see new products, snap a picture of them, and send them in via an email (theimpulsivebuy@gmail.com) with\u2026","rel":"","context":"In &quot;Spotted on Shelves&quot;","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/04\/layduafval-600x450.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/04\/layduafval-600x450.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/04\/layduafval-600x450.jpeg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":70209,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2025\/05\/27\/lays-valentina-and-lime-potato-chips-review\/","url_meta":{"origin":70088,"position":1},"title":"REVIEW: Lay&#8217;s Do Us a Flavor Valentina &#038; Lime Potato Chips","author":"Tiffany","date":"May 27, 2025","format":false,"excerpt":"Do Us A Flavor is back! If you missed the previous years of this Lay's flavor contest, it's a crowd-sourced chip challenge where the winning idea earns its creator $1 million. I was completely locked in when it first started - tracking down every. Single. Flavor. Shoutout to the fever\u2026","rel":"","context":"In &quot;Reviews&quot;","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/05\/laysvalenlimepc1-600x600.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/05\/laysvalenlimepc1-600x600.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/05\/laysvalenlimepc1-600x600.jpeg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":23835,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2017\/08\/02\/review-lays-wavy-fried-green-tomato-potato-chips\/","url_meta":{"origin":70088,"position":2},"title":"REVIEW: Lay&#8217;s Wavy Fried Green Tomato Potato Chips","author":"Adam","date":"August 2, 2017","format":false,"excerpt":"First off, thank you Lay\u2019s for retiring this nonsense about having at least one disgusting Do Us a Flavor finalists. It's lovely to not have to take the proverbial summer bullet for the greater junk food community, and I couldn\u2019t be happier with this year\u2019s relatively normal finalists. Everything Bagel?\u2026","rel":"","context":"In &quot;Reviews&quot;","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"Lay s Wavy Fried Green Tomato Potato Chips","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/08\/Lays-Wavy-Fried-Green-Tomato-Potato-Chips.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":20359,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2016\/07\/25\/spotted-on-shelves-lays-brazilian-picanha-chicken-szechuan-chicken-greek-tzaziki-and-indian-tikka-masala-potato-chips\/","url_meta":{"origin":70088,"position":3},"title":"SPOTTED ON SHELVES: Lay&#8217;s Brazilian Picanha, Chicken Szechuan Chicken, Greek Tzaziki, and Indian Tikka Masala Potato Chips","author":"Marvo","date":"July 25, 2016","format":false,"excerpt":"Lay's Brazilian Picanha Potato Chips Lay's Chinese Szechuan Chicken Potato Chips Lay's Wavy Greek Tzaziki Potato Chips Lay's Kettle Cooked Indian Tikka Masala Potato Chips Lay's Passport to Flavor Mix Update: We reviewed some of them! Click here to read our Brazilian Picanha review. Click here to read our Chinese\u2026","rel":"","context":"In &quot;Spotted on Shelves&quot;","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"Lay's Brazilian Picanha Potato Chips","src":"https:\/\/i0.wp.com\/farm8.staticflickr.com\/7794\/28533056145_0168242cf7_z.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/farm8.staticflickr.com\/7794\/28533056145_0168242cf7_z.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/farm8.staticflickr.com\/7794\/28533056145_0168242cf7_z.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":20708,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2016\/10\/13\/back-on-shelves-lays-flavor-all-stars-potato-chips\/","url_meta":{"origin":70088,"position":4},"title":"BACK ON SHELVES: Lay&#8217;s Flavor All-Stars Potato Chips","author":"Marvo","date":"October 13, 2016","format":false,"excerpt":"Lay's Flavor All-Stars Chicken & Waffles Potato Chips Lay's Flavor All-Stars Smoked Gouda & Chive Potato Chips Lay's Wavy Truffle Fries and Lay's Sriracha Potato Chips are also back. Here's our review for Chicken & Waffles and Smoked Gouda & Chive. (Spotted by Lindsay A at Meijer.) If you\u2019re out\u2026","rel":"","context":"In &quot;Back on Shelves&quot;","block_context":{"text":"Back on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/back-on-shelves\/"},"img":{"alt_text":"Lay's Flavor All-Stars Chicken & Waffles Potato Chips","src":"https:\/\/i0.wp.com\/farm6.staticflickr.com\/5452\/29663455613_833710119d_z.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/farm6.staticflickr.com\/5452\/29663455613_833710119d_z.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/farm6.staticflickr.com\/5452\/29663455613_833710119d_z.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":17358,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2014\/08\/06\/review-lays-wavy-mango-salsa-potato-chips\/","url_meta":{"origin":70088,"position":5},"title":"REVIEW: Lay&#8217;s Wavy Mango Salsa Potato Chips","author":"Adam","date":"August 6, 2014","format":false,"excerpt":"If Lay\u2019s Do Us a Flavor Cappuccino chips are the crazy flavor, Wasabi Ginger are the Asian flavor, and Cheddar Bacon Mac & Cheese are the prerequisite meat\/cheese\/God Bless America comfort food flavor, then what are the Wavy Mango Salsa chips? A) A chip that renders actual salsa obsolete B)\u2026","rel":"","context":"In &quot;Reviews&quot;","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"Lay's Wavy Mango Salsa Potato Chips","src":"https:\/\/i0.wp.com\/farm4.staticflickr.com\/3890\/14819797806_45dd33b7ac.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts\/70088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/comments?post=70088"}],"version-history":[{"count":0,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/posts\/70088\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/media?parent=70088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/categories?post=70088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theimpulsivebuy.com\/wordpress\/wp-json\/wp\/v2\/tags?post=70088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}