![\"Lay's](\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/06\/laysmagmasala.jpeg?resize=600%2C600&ssl=1\" "\\"laysmagmasala.jpeg\\"")
<\/p>\n<\/p>\n
What makes it magical? I don’t know. But I do know masala is a flavor that Lay’s in the US has masala-ed<\/a> around<\/a> with before. Ugh. I’m sorry I shoehorned that in. (Spotted by Robbie at Walmart.)<\/em><\/p>\n If you\u2019re out shopping and see new products, snap a picture of them, and send them in via an email (theimpulsivebuy@gmail.com) with where you found them and “Spotted” in the subject line. Also, if you want to send in photos and are wondering if we’ve already covered something or if they’re new, don’t worry about it. Let us worry about it.<\/em><\/p>\n der=”0″ width=”600″ height=”600″ \/><\/p>\n","protected":false},"excerpt":{"rendered":" What makes it magical? I don’t know. But I do know masala is a flavor that Lay’s in the US has masala-ed around with before. Ugh. I’m sorry I shoehorned that in. (Spotted by Robbie at Walmart.) If you\u2019re out shopping and see new products, snap a picture of them, and send them in via […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1333],"tags":[],"class_list":["post-70427","post","type-post","status-publish","format-standard","hentry","category-spotted-on-shelves"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":20359,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2016\/07\/25\/spotted-on-shelves-lays-brazilian-picanha-chicken-szechuan-chicken-greek-tzaziki-and-indian-tikka-masala-potato-chips\/","url_meta":{"origin":70427,"position":0},"title":"SPOTTED ON SHELVES: Lay’s Brazilian Picanha, Chicken Szechuan Chicken, Greek Tzaziki, and Indian Tikka Masala Potato Chips","author":"Marvo","date":"July 25, 2016","format":false,"excerpt":"Lay's Brazilian Picanha Potato Chips Lay's Chinese Szechuan Chicken Potato Chips Lay's Wavy Greek Tzaziki Potato Chips Lay's Kettle Cooked Indian Tikka Masala Potato Chips Lay's Passport to Flavor Mix Update: We reviewed some of them! Click here to read our Brazilian Picanha review. Click here to read our Chinese\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"Lay's Brazilian Picanha Potato Chips","src":"https:\/\/i0.wp.com\/farm8.staticflickr.com\/7794\/28533056145_0168242cf7_z.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/farm8.staticflickr.com\/7794\/28533056145_0168242cf7_z.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/farm8.staticflickr.com\/7794\/28533056145_0168242cf7_z.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":19751,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2016\/03\/07\/spotted-on-shelves-lays-kettle-cooked-tikka-masala-potato-chips\/","url_meta":{"origin":70427,"position":1},"title":"SPOTTED ON SHELVES: Lay’s Kettle Cooked Tikka Masala Potato Chips","author":"Marvo","date":"March 7, 2016","format":false,"excerpt":"Mmmm...I tikka masalawanna munch on these. (Spotted by Dustin at Costco.) If you\u2019re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and \"Spotted\" in the subject line. Or reply to us\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"Lay's Kettle Cooke Tikka Masala Potato Chips","src":"https:\/\/i0.wp.com\/farm2.staticflickr.com\/1577\/25572194525_113894fc84_z.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/farm2.staticflickr.com\/1577\/25572194525_113894fc84_z.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/farm2.staticflickr.com\/1577\/25572194525_113894fc84_z.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":63852,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2024\/08\/07\/back-on-shelves-returning-lays-potato-chip-flavors\/","url_meta":{"origin":70427,"position":2},"title":"BACK ON SHELVES: Returning Lay’s Potato Chip Flavors","author":"Marvo","date":"August 7, 2024","format":false,"excerpt":"(Spotted by Amanda Y at Kroger.) (Spotted by Sage G at Target.) (Spotted by Robbie at 7-Eleven.) If you\u2019re out shopping and see new products, snap a picture of them, and send them in via an email (theimpulsivebuy@gmail.com) with where you found them and \"Spotted\" in the subject line. 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(Spotted by @JunkFoodJeff at Walmart in Canada.) If you\u2019re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and \"Spotted\" in the subject\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2017\/10\/Limited-Edition-Tikka-Masala-Pringles.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":38880,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2019\/08\/28\/spotted-frozen-food-edition-8-28-2019\/","url_meta":{"origin":70427,"position":4},"title":"SPOTTED (FROZEN FOOD EDITION) – 8\/28\/2019","author":"Marvo","date":"August 28, 2019","format":false,"excerpt":"Here are some interesting new or limited edition frozen foods found by your fellow readers. If you've tried any of the products, share your thoughts about them in the comments. (Spotted by Amanda Y at Walmart.) (Spotted by Rachel J at Safeway.) (Spotted by Rachel J at Safeway.) 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Up until a year ago, I basically feared it. I didn\u2019t want any part of it. I respect your beliefs, but no beef?! I had beef with your lack of beef! Then I found out my local joint had a $12 lunch buffet. 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