![\"\"](\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/06\/laysmagmasala1.jpeg?resize=600%2C600&ssl=1\")
<\/p>\n<\/p>\n
I’ve been enjoying the influx of internationally inspired, inventive, or trendy chip flavors that have been coming out lately. Now, don’t get me wrong, I love a good sour cream and cheddar Ruffle, but “New!” holds a special kind of allure for me, and creative AND new? Well, sign me up yesterday!<\/p>\n
Lay’s Wavy Magic Masala isn’t the brand’s first foray into the world of internationally-inspired flavors. Heck, it’s not even the only one available on shelves right now\u2026 but it’s definitely a unique addition to the lineup and the lineup of other seasonally available or otherwise limited edition chip flavors at my local grocery store, and that counts for something!<\/p>\n
![\"\"](\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/06\/laysmagmasala2.jpeg?resize=600%2C600&ssl=1\")
<\/p>\n
These chips smell amazing as soon as you open the bag. There is a distinct waft of spices in the most delicious way. Strong, but not overpowering, much like the flavor. They have a great balance between the bold spices and the rest of the ingredients, with a surprisingly perfect kick that leaves that gentle warmth on your lips and tongue for a few minutes after eating them. Perfect if you like that sort of thing, anyway.<\/p>\n
![\"\"](\"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/06\/laysmagmasala3.jpeg?resize=600%2C800&ssl=1\")
<\/p>\n
My favorite Indian restaurant starts every meal with a little bowl of a complimentary snack called Aloo Bhujia: thin, crispy, spiced potato noodles. These chips remind me almost exactly of that. The spice blend is strikingly similar (thus, I feel it’s probably fairly authentic to the chips’ Indian inspiration), and it complements the potato base equally as well. It’s a perfect pairing of crispy texture and a flavorful, spicy seasoning that doesn’t hold back (probably a six on a 1-10 scale of relative snack food spiciness). They would go great with a cooling, creamy dip, too. The color is also nice and bright without that artificial Cheeto-y orangeness some chips have. And while we are on the topic of color, I absolutely love the bag design! The colors are bright, the accents are fun, and it definitely lets me know that something special and delicious waits inside.<\/p>\n
I’m most definitely picking up several more bags of these, along with the ingredients for a nice homemade raita to dip them in.<\/p>\n
Purchased Price:<\/strong> $2.50 I’ve been enjoying the influx of internationally inspired, inventive, or trendy chip flavors that have been coming out lately. Now, don’t get me wrong, I love a good sour cream and cheddar Ruffle, but “New!” holds a special kind of allure for me, and creative AND new? Well, sign me up yesterday! Lay’s Wavy Magic […]<\/p>\n","protected":false},"author":71,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1440],"tags":[1474,1476,1787],"class_list":["post-70862","post","type-post","status-publish","format-standard","hentry","category-reviews","tag-chips","tag-lays","tag-potato-chips"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":63852,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2024\/08\/07\/back-on-shelves-returning-lays-potato-chip-flavors\/","url_meta":{"origin":70862,"position":0},"title":"BACK ON SHELVES: Returning Lay’s Potato Chip Flavors","author":"Marvo","date":"August 7, 2024","format":false,"excerpt":"(Spotted by Amanda Y at Kroger.) (Spotted by Sage G at Target.) (Spotted by Robbie at 7-Eleven.) If you\u2019re out shopping and see new products, snap a picture of them, and send them in via an email (theimpulsivebuy@gmail.com) with where you found them and \"Spotted\" in the subject line. Also,\u2026","rel":"","context":"In "Back on Shelves"","block_context":{"text":"Back on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/back-on-shelves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2024\/08\/laysbltswich2024.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2024\/08\/laysbltswich2024.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2024\/08\/laysbltswich2024.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2024\/08\/laysbltswich2024.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2024\/08\/laysbltswich2024.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":20359,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2016\/07\/25\/spotted-on-shelves-lays-brazilian-picanha-chicken-szechuan-chicken-greek-tzaziki-and-indian-tikka-masala-potato-chips\/","url_meta":{"origin":70862,"position":1},"title":"SPOTTED ON SHELVES: Lay’s Brazilian Picanha, Chicken Szechuan Chicken, Greek Tzaziki, and Indian Tikka Masala Potato Chips","author":"Marvo","date":"July 25, 2016","format":false,"excerpt":"Lay's Brazilian Picanha Potato Chips Lay's Chinese Szechuan Chicken Potato Chips Lay's Wavy Greek Tzaziki Potato Chips Lay's Kettle Cooked Indian Tikka Masala Potato Chips Lay's Passport to Flavor Mix Update: We reviewed some of them! Click here to read our Brazilian Picanha review. Click here to read our Chinese\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"Lay's Brazilian Picanha Potato Chips","src":"https:\/\/i0.wp.com\/farm8.staticflickr.com\/7794\/28533056145_0168242cf7_z.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/farm8.staticflickr.com\/7794\/28533056145_0168242cf7_z.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/farm8.staticflickr.com\/7794\/28533056145_0168242cf7_z.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":70427,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2025\/06\/05\/spotted-lays-wavy-magic-masala-potato-chips\/","url_meta":{"origin":70862,"position":2},"title":"SPOTTED: Lay’s Wavy Magic Masala Potato Chips","author":"Marvo","date":"June 5, 2025","format":false,"excerpt":"What makes it magical? I don't know. But I do know masala is a flavor that Lay's in the US has masala-ed around with before. Ugh. I'm sorry I shoehorned that in. (Spotted by Robbie at Walmart.) If you\u2019re out shopping and see new products, snap a picture of them,\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/06\/laysmagmasala.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/06\/laysmagmasala.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/06\/laysmagmasala.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/06\/laysmagmasala.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/06\/laysmagmasala.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":71719,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2025\/08\/18\/spotted-lays-2025-nfl-season-potato-chip-flavors\/","url_meta":{"origin":70862,"position":3},"title":"SPOTTED: Lay’s 2025 NFL Season Potato Chip Flavors","author":"Marvo","date":"August 18, 2025","format":false,"excerpt":"Are you ready for some football...snacking? Lay's Frank's Red Hot Potato Chips are back! But the other two seem to be new flavors. (Spotted by Robert S at Meijer.) 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The concept is, admittedly, pretty awesome. 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\nSize:<\/strong> 7.5 oz bag
\nPurchased at:<\/strong> Walmart
\nRating:<\/strong> 9 out of 10
\nNutrition Facts:<\/strong> (1 oz) 150 calories, 10 grams of total fat, 1.5 grams of saturated fat, 0 gram of trans fat, 0 milligrams of cholesterol, 190 milligrams of sodium, 15 grams of total carbs, 1 gram of dietary fiber, 1 gram of total sugar, and 2 grams of protein.<\/p>\n","protected":false},"excerpt":{"rendered":"