{"id":71118,"date":"2025-07-15T06:00:00","date_gmt":"2025-07-15T16:00:00","guid":{"rendered":"https:\/\/www.theimpulsivebuy.com\/wordpress\/?p=71118"},"modified":"2025-07-14T15:25:48","modified_gmt":"2025-07-15T01:25:48","slug":"king-krumb-cookies-review","status":"publish","type":"post","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2025\/07\/15\/king-krumb-cookies-review\/","title":{"rendered":"REVIEW: King Krumb Cookies"},"content":{"rendered":"

\"\"<\/p>\n

At some point in the last year or so, Walmart decided that it needed to attract a more highbrow clientele. No longer content with simply being the place to get into a fistfight in the flip-flop aisle or play \u201csee who can grab the last can of Great Value ravioli first\u201d with an online shopper, it introduced its \u201cBettergoods\u201d line, sophisticated fare for a more discerning palate. The line has seemingly been met with good accolades\u2014 for the most part, at least from what I\u2019ve seen on the internet\u2014 and I can attest to the enjoyability of the \u201cwood-fired\u201d pizza offerings. (Seriously\u2014 all of them are surprisingly legit.)<\/p>\n

And although the new King Krumb Cookies (all I can think about is how the Simpsons dealt with inadvisable alliteration specifically as it pertained to \u201cKlassic\u201d episodes of Krusty\u2019s \u201cKomedy\u201d show) are not branded as Bettergoods, they are another attempt at self-improvement. I have seen it posited that the KKCs are Walmart\u2019s attempt at luring in customers of Crumbl, a popular national cookie chain. And that may be, but here\u2019s the thing: Crumbl is Crumbl for a reason. Their cookies are large, chewy, soft, and taste freshly made. There is an endless variety of inventive flavors to ensure that hardcore Crumblrs (I made that up) come back with each new fun release and\/or seasonal return. The order size is customizable, from a single cookie to a 12-pack, ensuring that you can give yourself a treat or impress a small gathering (or, you know, get the 12-pack yourself and spend a weekend filling yourself with sugar and self-loathing).<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

On that same token, Walmart is Walmart for a reason, and its King Krumb\u2019s are not Crumbl. They are big, and\u2026 well, that\u2019s about where the comparison ends. There are three varieties, and they come in packs of two. For this review, I went with the two-pack featuring Decadent Chocolate Chunk (DCC) and Triple Chocolate Fudge (TCF) (The DCC is also paired with a Confetti Birthday Cake version.)<\/p>\n

\"\"<\/p>\n

Upon my first bite of the DCC cookie, my first thought was Chips Ahoy because that\u2019s exactly what it tasted like\u2014 a chewy Chips Ahoy. It was, put in the simplest possible way, a generic chocolate chip cookie. The TCF was a little better straight out of the box, set apart by a distinctly fudgy undertone. The box suggests wrapping them in a paper towel and microwaving for 20 seconds. Never one to disobey a box\u2014 and as a firm proponent of warm cookies\u2014 I did just this. And while it DID make each cookie considerably more enjoyable, it also turned them both into soggy, nearly impossible to eat messes. Even still, the improvement bump from microwaving did little to set them apart from any of Walmart\u2019s other pre-packaged bakery cookies.<\/p>\n

\"\"<\/p>\n

In the end, this feels like just another stretch in Walmart\u2019s effort to make themselves something that they\u2019re not. They\u2019d be better served leaving big, warm cookies to the Insomnias and Crumbls of the world.<\/p>\n

Purchased Price:<\/strong> $5.97
\nPurchased at:<\/strong> Walmart
\nRating:<\/strong> Decadent Chocolate Chunk 6 out of 10, Triple Chocolate Fudge 7 out of 10
\nNutrition Facts:<\/strong> (1\/3rd cookie) DCC<\/strong> – 220 calories, 11 grams of fat, 5 grams of saturated fat, 0 gram of trans fat, 5 milligrams of cholesterol, 150 milligrams of sodium, 33 grams of carbohydrates, 1 gram of fiber, 21 grams of sugar, and 3 grams of protein, TCF<\/strong> – 220 calories, 10 grams of fat, 4.5 grams of saturated fat, 0 gram of trans fat, 5 milligrams of cholesterol, 115 milligrams of sodium, 30 grams of carbohydrates, 2 gram of fiber, 19 grams of sugar, and 3 grams of protein<\/p>\n","protected":false},"excerpt":{"rendered":"

At some point in the last year or so, Walmart decided that it needed to attract a more highbrow clientele. No longer content with simply being the place to get into a fistfight in the flip-flop aisle or play \u201csee who can grab the last can of Great Value ravioli first\u201d with an online shopper, […]<\/p>\n","protected":false},"author":37,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1440],"tags":[1501],"class_list":["post-71118","post","type-post","status-publish","format-standard","hentry","category-reviews","tag-cookies"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":77870,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2026\/06\/01\/spotted-king-krumb-cookies-cream-galaxy-brownie-berry-patriotic-and-usa-birthday-cake-cookies\/","url_meta":{"origin":71118,"position":0},"title":"SPOTTED: King Krumb Cookies & Cream, Galaxy Brownie, Berry Patriotic, and USA Birthday Cake Cookies","author":"Marvo","date":"June 1, 2026","format":false,"excerpt":"King Krumb getting kreative with its kontainers. Kool. (Spotted by Robbie at Walmart.) If you spotted something new, send your photos to theimpulsivebuy@gmail.com.","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2026\/05\/kingcmbberpcusabccoos.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2026\/05\/kingcmbberpcusabccoos.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2026\/05\/kingcmbberpcusabccoos.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2026\/05\/kingcmbberpcusabccoos.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2026\/05\/kingcmbberpcusabccoos.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":70778,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2025\/06\/24\/spotted-king-krumb-cookies\/","url_meta":{"origin":71118,"position":1},"title":"SPOTTED: King Krumb Cookies","author":"Marvo","date":"June 24, 2025","format":false,"excerpt":"Ths Crumbl copis are bakd by Jimmy's Gourmt Bakry. I mean, Jimmy's Gourmet Bakery. (Spotted by Amanda Y at Walmart.) If you\u2019re out shopping and see new products, snap a picture of them, and send them in via an email (theimpulsivebuy@gmail.com) with where you found them and \"Spotted\" in the\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/06\/kkcookdcc.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/06\/kkcookdcc.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/06\/kkcookdcc.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/06\/kkcookdcc.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2025\/06\/kkcookdcc.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":76847,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2026\/04\/17\/new-snacks-spotted-april-17-2026\/","url_meta":{"origin":71118,"position":2},"title":"New Snacks Spotted \u2014 April 17, 2026","author":"Marvo","date":"April 17, 2026","format":false,"excerpt":"Here are some interesting new products found on store shelves by your fellow readers. 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King Krumb Lemon\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2026\/04\/mslemblkberminbudck.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2026\/04\/mslemblkberminbudck.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2026\/04\/mslemblkberminbudck.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2026\/04\/mslemblkberminbudck.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2026\/04\/mslemblkberminbudck.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":75165,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2026\/01\/23\/spotted-1-23-2026\/","url_meta":{"origin":71118,"position":3},"title":"SPOTTED: 1\/23\/2026","author":"Marvo","date":"January 23, 2026","format":false,"excerpt":"Here are some interesting new products found on store shelves by your fellow readers. 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(Spotted by Sarah R at Sprouts.)\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"Member's Mark Cheeseburger Sliders","src":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2026\/01\/mmcheburgersls-600x480.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2026\/01\/mmcheburgersls-600x480.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.theimpulsivebuy.com\/wordpress\/wp-content\/uploads\/2026\/01\/mmcheburgersls-600x480.jpeg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":77320,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2026\/05\/14\/spotted-bettergoods-jumbo-size-stuffed-cookies\/","url_meta":{"origin":71118,"position":4},"title":"SPOTTED: Bettergoods Jumbo Size Stuffed Cookies","author":"Marvo","date":"May 14, 2026","format":false,"excerpt":"It makes just four cookies. That's not much face stuffing with these stuffed cookies. (Spotted by Tommy at Walmart.) 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