{"id":9571,"date":"2011-06-23T00:01:25","date_gmt":"2011-06-23T10:01:25","guid":{"rendered":"http:\/\/www.theimpulsivebuy.com\/wordpress\/?p=9571"},"modified":"2023-02-13T17:36:06","modified_gmt":"2023-02-14T03:36:06","slug":"news-new-sobe-pure-water-is-as-pure-as-teenage-disney-actors-before-they-turn-eighteen","status":"publish","type":"post","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2011\/06\/23\/news-new-sobe-pure-water-is-as-pure-as-teenage-disney-actors-before-they-turn-eighteen\/","title":{"rendered":"NEWS: New SoBe Pure Water Is As Pure As Teenage Disney Actors Before They Turn Eighteen"},"content":{"rendered":"

Update: Click here<\/a> to read our SoBe Pure review<\/b> <\/p>\n

I didn’t know electrolytes could have flavor. I thought it just helped rehydrate thirsty people and sell an ocean’s worth of Gatorade. But it appears it does because the label on the new SoBe Pure water says so: “Water + A drop of flavor + Electrolytes for taste.”<\/p>\n

SoBe Pure water comes in three flavors: Watermelon, Golden Pineapple, and Black Cherry. All three flavors have no calories, no colors, no preservatives, and no artificial sweeteners. With those statements, you’d think SoBe Pure’s ingredients list would be simple, or pure, if you will. <\/p>\n

And it is simple, if you have a chemistry degree. All three flavors contain: water, erythritol, citric acid, natural flavor, calcium lactate, potassium citrate, sea salt, purified stevia extract, tartaric acid, and lactic acid.<\/p>\n

An 8-ounce serving of SoBe Pure has 0 calories, 0 grams of fat, 30 milligrams of sodium, 4 grams of carbohydrates, 0 grams of sugar, and 0 grams of protein. They’re available in 20-ounce bottles for a limited time only at Target.<\/p>\n","protected":false},"excerpt":{"rendered":"

Update: Click here to read our SoBe Pure review I didn’t know electrolytes could have flavor. I thought it just helped rehydrate thirsty people and sell an ocean’s worth of Gatorade. But it appears it does because the label on the new SoBe Pure water says so: “Water + A drop of flavor + Electrolytes […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1333],"tags":[],"class_list":["post-9571","post","type-post","status-publish","format-standard","hentry","category-spotted-on-shelves"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":9650,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2011\/07\/06\/review-sobe-pure-water-watermelon-black-cherry-golden-pineapple\/","url_meta":{"origin":9571,"position":0},"title":"REVIEW: SoBe Pure Water (Watermelon, Black Cherry & Golden Pineapple)","author":"Marvo","date":"July 6, 2011","format":false,"excerpt":"According to my computer's built-in dictionary, the word \"pure\" is defined as: 1. Not mixed or adulterated with any other substance or material. 2. Without any extraneous and unnecessary elements. If we were to go by those definitions, SoBe Pure Water isn't at all pure, since it's not only made\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"Sobe Pure Water (Watermelon, Black Cherry & Golden PIneapple)","src":"https:\/\/i0.wp.com\/farm7.static.flickr.com\/6050\/5908280910_8464ac082b.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":12438,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2012\/06\/04\/news-vitaminwater-jumps-on-coconut-water-bandwagon-with-their-new-coco-refresh-flavor\/","url_meta":{"origin":9571,"position":1},"title":"NEWS: VitaminWater Jumps on Coconut Water Bandwagon With Their New Coco-Refresh Flavor","author":"Marvo","date":"June 4, 2012","format":false,"excerpt":"Last year, SoBe introduced a Lifewater line with coconut water because coconut water was as hot as acai was the year before. And now VitaminWater has finally stuffed some coconut water into a new flavor called Coco-Refresh. VitaminWater Coco-Refresh contains 10 percent real coconut water from concentrate, which is also\u2026","rel":"","context":"In "Spotted on Shelves"","block_context":{"text":"Spotted on Shelves","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/spotted-on-shelves\/"},"img":{"alt_text":"Coconut face","src":"https:\/\/i0.wp.com\/farm3.staticflickr.com\/2365\/2201055109_110087cbf3.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":739,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2008\/08\/07\/sobe-life-water-summer-flavors\/","url_meta":{"origin":9571,"position":2},"title":"SoBe Life Water (Goji Melon, Agave Lemonade, Yuzu Black Currant)","author":"Marvo","date":"August 7, 2008","format":false,"excerpt":"SoBe Life Water's three years of existence has been much like an Elton John concert -- full of flamboyant colors and lots of costume changes. The image you see above is the third packaging for the SoBe Life Water, after their first one was too similar to Vitamin Water's and\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2552,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2009\/03\/05\/review-sobe-black-and-blue-berry-lifewater-with-purevia\/","url_meta":{"origin":9571,"position":3},"title":"REVIEW: SoBe Black and Blue Berry Lifewater with PureVia","author":"Marvo","date":"March 5, 2009","format":false,"excerpt":"PureVia is the zero-calorie sugar replacement from PepsiCo made from a plant called stevia. A lot of people are talking about it like it's the new, sexy stripper headlining every night at the club and it makes Splenda look like the 45-year-old hairy, mother-of-four stripper showing off her birthing canal\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":46,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2004\/09\/28\/sobe-adrenaline-rush\/","url_meta":{"origin":9571,"position":4},"title":"Sobe Adrenaline Rush","author":"Marvo","date":"September 28, 2004","format":false,"excerpt":"Must finish review. Must not have two straight days without a review. I\u00e2\u20ac\u2122m sooo tired. Need caffeine. Where\u00e2\u20ac\u2122s Jolt Cola when you need it? Must settle for the 79 milligrams of caffeine in the Sobe Adrenaline Rush. What the hell is Taurine, D-Ribose, L-Carnitine, Inositol, Guarana, and Panax Ginseng? Must\u2026","rel":"","context":"In "Reviews"","block_context":{"text":"Reviews","link":"https:\/\/www.theimpulsivebuy.com\/wordpress\/category\/reviews\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":581,"url":"https:\/\/www.theimpulsivebuy.com\/wordpress\/2008\/03\/04\/snapple-antioxidant-water\/","url_meta":{"origin":9571,"position":5},"title":"REVIEW: Snapple Antioxidant Water","author":"Marvo","date":"March 4, 2008","format":false,"excerpt":"With each having their own color and special power, I was hoping these five flavors of Snapple Vitamin Antioxidant Water would combine to form a huge robot, like Voltron: Defender of the Universe or the >Mighty Morphin Power Ranger's Megazord. 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