All over the Internet there are posts that lament and list discontinued snacks. Here are two examples:
There are two issues with these lists. One, several products on them have come back (oops). Two, Hydrox cookies were not on either list.
There are some of you out there pounding your desks and yelling, “Blasphemy! How dare they forget Hydrox!” But, to be fair, the people who wrote those lists might be too young to remember what Hydrox are.
For those young folks who have written a listicle with an inaccurate title, before Oreo there was Hydrox. They’re both chocolate sandwich cookies, but Hydrox made its debut four year earlier in 1908. Or, if you’re a hardcore Hydrox fan, let me rewrite that to say, Oreo totally ripped off the idea of Hydrox in 1912.
But Hydrox cookies are back, thanks to Leaf Brands and trademark law. You can listen to all about what happened in this NPR story. But if the soothing voices of NPR personalities make you fall asleep, here’s a short version of what happened. Kellogg’s owned the Hydrox trademark, but admitted they weren’t using it and had no plans to use it. According to trademark law, if that’s the case, someone can swipe up that trademark. And Leaf Brands did that.
Unfortunately, that trademark didn’t come with the Hydrox recipe. So like the Six Million Dollar Man, a reference those listicle writers also won’t get, it had to be rebuilt. So this new version might taste different than the original. But, to be honest, I don’t remember what it tastes like. I believe the lard in the original Oreo cookies I ate as a kid have blocked most of my memories of Hydrox.
To be honest, Hydrox and I had a rough first date. I didn’t like them at first. I thought the creme was bland and the wafers had bursts of saltiness. Also, it appeared my package was missing a cookie or two. But then we went on a second date, then a third, and then we were living together because I admitted to Hydrox that I love them. I’m going to chalk up my unfavorable first impressions to my taste buds being so used to Oreo cookies.
They’re less sweet than Oreo. I mean, they’re still sweet, but they demonstrate how hypersweet Oreo cookies are. And that hypersweetness comes from the Oreo creme. The difference between the two cremes are dramatic. The Hydrox creme is mellow like reggae and the Oreo creme is whatever noise kids are listening to these days. Get off my lawn, Oreo!
The less sweet creme gives Hydrox a better balance with the chocolate wafers. As for the chocolate wafers, I think the Hydrox ones have a darker chocolate flavor and a lighter crunch than Oreo’s. They’re not necessarily better, just different.
But as a whole, I enjoyed Hydrox more than regular Oreo cookies. Their balanced flavor and moderate sweetness remind me a lot of Oreo Thins, which I prefer over regular Oreo cookies. Because with Oreo cookies I can eat two and have no desire to eat more. But with Hydrox and Oreo Thins, I just want to chain eat them.
(Nutrition Facts – 2 cookies – 130 calories, 50 calories from fat, 6 grams of fat, 2.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 130 milligrams of sodium, 19 grams of carbohydrates, less than 1 gram of fiber, 12 grams of sugar, and 1 gram of protein.)
Item: Leaf Hydrox Cookies (2015)
Purchased Price: $6.10
Size: 13 ounces
Purchased at: Amazon
Rating: 9 out of 10
Pros: I want to chain eat them. Not as hypersweet as Oreo cookies. With creme being less sweet there a better balance of flavors between the creme and chocolate wafers. No high fructose corn syrup.
Cons: Not widely available yet (Available on Amazon and a few retailers). Some (or many) eaters might think it tastes bland compared to Oreo. My first impressions. My package looked like it was missing a cookie or two. Pricey if you’re buying it from Amazon.