Here at the Impulsive Buy there is a list on the wall called, “Top 5 Most Wanted,†which is a list of products that I REALLY want to try. It’s kind of like the FBI’s Top 5 Most Wanted.
Of course, there’s a big difference between the two. When you find something on the Impulsive Buy’s list, you might gain weight from it. When you find someone on the FBI’s list, you might get killed.
The most wanted product on the Impulsive Buy list was a new beer called BE (pronounced B-to-the-E) from Budweiser, who seem to get a lot of free product placement in the television show Cops. (Budweiser, the King of Beers…Among Criminals)
What makes BE a different kind of beer is that it’s a fruity-smelling beer, spiked with caffeine, guarana, and ginseng. An energy beer, if you will. According to what I’ve read about BE, the amount of caffeine in it is about the same you will find in a can of Mountain Dew.
So I’ve been looking for BE ever since it came out in November, but I couldn’t find it anywhere.
I checked at the national convenience store chain down the street, the national grocery store chain I shop at, the small-business destroying behemoth, the local grocery store nearby, and even the small liquor store at the corner that sells alcohol and cigarettes to minors. None of them carried it.
Finally, this week I happened to be with some friends at a local bar and noticed that one of the waitresses had a BE in her hands. I instantly went to the bar to order one.
I was kind of disappointed when the bartender pulled out of those smaller-than-usual cans which most energy drinks come in, because I figured it would take a lot of those small cans to get most people drunk…Except me, because I’m such a lightweight drinker.
Give me a couple shots of tequila and I’d give ANYONE a lap dance.
So how does the BE taste?
It’s not bad. It has a sweet and sour taste to it, like most energy drinks, but you can also definitely taste the Budweiser as well. So just imagine Red Bull mixed with Budweiser.
I would’ve had another BE, but because I’m such a lightweight drinker and my sister was there with us, I wanted to make sure that there was NO WAY I would end being drunk enough to give her a lap dance.
Item: BE
Purchase Price: $3.50 (plus tip)
Rating: 6 out of 10
Pros: Caffeine. Alcohol. Not bad tasting. Found the number one most wanted product.
Cons: Pricey. Smaller-than-usual can.