The Impulsive Buy

NEWS: Wendy’s Goes All ‘What Not To Wear’ (Or Insert Any Other Makeover Show Here) On Their Fries

This week, Wendy’s announced a nationwide rollout of its new natural-cut fries with sea salt. After 41 years of their classic fries, which taste great dipped in a Frosty, Wendy’s decided it was time to give them a makeover.

Hmm…an attempt at a makeover after 41 years? Sounds like a particular French fry is having a mid-life crisis.

The fries are made using Russet potatoes that are sliced “natural-style” with the skins left on for additional texture and taste. Then they are cooked in a proprietary oil that contains no allergens and has 0 grams of trans fat. Sea salt is sprinkled to enhance the flavor. The fries are designed to be hotter, crispier and tastier than the original version.

Wendy’s Natural-Cut Fries with Sea Salt will be priced the same as their current French fries and offered in the same sizes. The nationwide rollout begins November 11th.

Image via Wendy’s

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