The Impulsive Buy

REVIEW: Wrigley’s 5 Vortex Gum

Wrigley's 5 Vortex Gum

With the introduction of each Wrigley’s 5 Gum flavor, Wrigley’s steps closer to displacing all the pudgy, homely packs of Wrigley’s Extra Gum with younger, sexier, and skinnier versions of them.

First, Extra’s Spearmint, Peppermint, and Cinnamon were superseded by Rain, Cobalt, and Flare. Then Extra’s Winterfresh, Bubble Gum, Island Cooler, and Berry Paradise were supplanted by Solstice, Zing, Lush, and Elixir. Finally, Extra’s Cool Watermelon and Cool Green Apple were displaced by Prism and, the latest Wrigley’s 5 Gum flavor, Vortex.

A pack of Vortex smells like what I imagine a Scratch n Sniff green apple sticker would smell like, an exaggerated artificial green apple aroma that I don’t want anywhere on my Trapper Keeper. The gum’s initial flavor is a bit harsh. The flavor has an unusual sour flavor for the first 20-30 seconds of chewing, but after that it tones down and the artificial green apple flavor comes through to ruin my taste buds’ day.

The gum loses most of its flavor at the 6-7 minute mark, which is surprising for a Wrigley’s 5 Gum. At the 8-10 minute mark, the gum takes a turn for the worst and it’s almost devoid of flavor. After 15 minutes, my taste buds couldn’t take it anymore and they ejected the gum. However, I quickly learned spitting out the gum was probably not a wise decision, since it leaves behind a horrible after-aftertaste.

Because I’m a mouth breather, every time I inhale after spitting out this gum, I could taste whatever flavor residue was left behind by Wrigley’s 5 Vortex Gum. This after-aftertaste is the worst part of this gum, because it tastes as though I ate a saltine cracker.

Now, I enjoy a good saltine cracker when I’m having trouble keeping down food or when I want all the saliva in my mouth to be sucked up, but having the flavor of one in my mouth after chewing gum is unpleasant. If only there was something I could chew on to get rid of that unpleasant taste in my mouth.

I can’t blame Wrigley’s for coming out with ANOTHER 5 Gum flavor to make Wrigley’s Extra Gum line be self-conscious about their looks, because the sexier chewing gum line, with its slim black box and one word names that have also been used by automobile manufacturers and strippers, is marketed to teens, and their tastes change as often as their Facebook statuses.

While Vortex wouldn’t make a good stripper name, although Vicky Vortex would make a good porn star stage name, Wrigley’s 5 Vortex Gum has a fitting name, because vortexes suck, and so does this gum.

(Nutrition Facts – 1 stick – 5 calories, 0 grams of fat, 0 milligrams of sodium, 2 grams of carbohydrates, 0 grams of sugar, 2 grams of sugar alcohol, and 0 grams of protein.)

Item: Wrigley’s 5 Vortex Gum
Price: $1.29
Size: 15 pieces
Purchased at: A Korean convenience store
Rating: 3 out of 10
Pros: Sugar-free. Comes in a sexy, slim box, the skinny jeans of gum packaging, if you will. Saltine crackers when feeling icky. Trapper Keepers.
Cons: Like vortexes, this gum sucks. Unpleasant after-aftertaste, which is like eating saltine crackers. Slightly unpleasant artificial green apple flavor that makes my taste buds unhappy. Flavor doesn’t last long. Pudgy, homely packs of Extra Gum. Being displacing by a younger, sexier version.

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