The Impulsive Buy

SPOTTED ON SHELVES – 6/8/2012

Here are some new products found on store shelves by us and your fellow readers. We may or may not review them, but we’d like to let you know what new items are popping up. We’ll also occasionally throw in an unusual product.

Oh, Fiber One, is there anything you won’t stick awesome amounts of dietary fiber into? I just realized if I eat a bowl of Fiber One Original bran cereal with a Fiber One yogurt for breakfast and then this Fiber One Chocolate Chip Cookie Brownie as a mid-morning snack, I would have consumed 97 percent of my daily value of fiber before lunch. My colon will so love that.

If I’m feeling adventurous after eating 97 percent of my daily value of fiber before noon, I could end my lunch and break the 100 percent fiber barrier with these new Fiber One Chewy snack bars. These look like a tasty way to consume chicory root extract, which is the ingredient that allows each bar to provide 20 percent of your daily value of fiber. Each bar has also 100 calories and comes in the two varieties you see above.

According to its packaging, the new Hershey’s Simple Pleasures have “30% less fat vs. the average of the leading milk chocolates.” Hey, wait. Doesn’t Hershey’s make the leading milk chocolates? So the packaging should really say, “30% less fat than our own milk chocolates.” Each individually wrapped candy consists of a chocolate outside with a crème-filled center and comes in 24-count bags. Hershey’s Simple Pleasures come in three flavors: Dark Chocolate with Chocolate Crème, Milk Chocolate with Chocolate Crème, and Milk Chocolate with Vanilla Crème.

FLAVOR BLASTED! BOOYAH! I’M TOTALLY GOING TO WRITE THIS ENTIRE PARAGRAPH IN ALL CAPS AND END EVERY SENTENCE WITH AN EXCLAMATION POINT! SMOKIN’ BBQ! YEE HAW! I THINK THEY SHOULD’VE NAMED THIS FLAVOR BOOMIN’ BBQ BECAUSE OF ALLITERATION, ALTHOUGH I WISH ALL PRODUCTS NAMES HAD ALLITERATION! I WONDER IF THESE ARE MORE ORANGE THAN REGULAR GOLDFISH?!

Quaker’s Chewy School Days! Granola Bars are “designed with school snack policies in mind.” Snack policies vary from state to state, but here are Hawaii’s: less than 200 calories, less than 2 grams of saturated fat, zero trans fat, less than 200 milligrams of sodium, and less than 8 grams of sugar. Let’s see if a Quaker Chewy School Days! Granola Bar can pass these standards. 100 calories. Check. 0.5 grams of saturated fat. Check. 50 or less milligrams of sodium. Check. 7 grams of sugar. Check. However, looking at the nutrition facts of other Quaker granola bars, it appears almost all of them would also pass Hawaii’s snack policies.

Thanks for all the photos, Adam!

If you’re out shopping and see a new product on the shelf (or really unusual), snap a picture of it, email it to us at theimpulsivebuy@gmail.com with “Spotted” in the subject line, and you might see it in our next Spotted on Shelves post.

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