The Impulsive Buy

REVIEW: Kellogg’s Special K Fudge Brownie Bites

Special K Fudge Brownie Bites

Sometimes you’re waiting at the ATM or buying a plunger or watching movers carry a divan into the lobby of an apartment complex and a brownie craving just plum rises out of the Earth’s crust, willing and ready to swallow you in a single gulp, and there you sit, defenses bare, without a bakery, grocery, or Easy Bake Oven in sight. What’re you to do?

Fret not, dear reader, for the hope of relief rests in sight, and it cometh in the form of a 0.74-ounce purple baggie.

Saturday was an exciting day: we survived the Mayan apocalypse, dodged a passing asteroid, and lived to see another National Haiku Day (and what’s more fun than short poetic verse??). In hopes to celebrate all these wonders in a fiscally realistic economic exchange, I skipped-the-doo-da-day down to the local supercenter and found these new-fangled Special K Fudge Brownie Bites.

Prior to opening my factory-sealed satchel, I noticed the special emphasis Mr. Kellogg stamped on the portion represented here.

Hmmm…

Considering the amount of Photoshopping that went in to that picture, I visualized myself opening the bag to find two, maybe three, dinky brownie nubs that would more likely than not remind me of hamster food. Nonetheless, I closed my eyes and reached in…

“Como?!” I uttered under my breath.

These were not the brownie shrapnel I feared. Quite the contrary, they were chewy without a wisp of a factory-sealed grease coating in sight. I was so surprised by my spontaneous bout into brownie-inspired Spanish expression that I had to try another.

And another.

And another.

Ten anothers later, I realized I had eaten the whole bag. After conducting an in-depth psychological analysis and setting my results against years of previous research, I am proud to conclude that these are, indeed, fudge-like in texture, which is an accomplishment in any regard. It got me thinking, “Gee willikers, I wish there were a superhero made of brownies.”

Luckily, I had five more bags of these, so I made one.

Indeed, his name is Brownie Man. He has a theme song:

Brownie Man, Brownie Man
Quicker than
A minivan
Not Raisin Bran
Or made of flan
He’s Brownie Man.

One of Brownie Man’s greatest strengths is his convenience. The compact size of these nifty little pouches leads me to believe I could take these brownies just about anywhere. To the hardware store. In a submarine. Lumberjacking through the dense Canadian woods. In fact, due to the compact size and easy disposal, I’m about 87 percent sure they would make excellent space food.

Of course, if you’re not a lumberjack or deep-space explorer, I am pleased to announce how excellently these fit in a lunchbox.

Sometimes, I crave a homemade, straight-out-of-the-oven brownie filled with milk chocolate chips that, when pulled, form molten lava ribbons. Other times, I covet a simple, no-fuss brownie that comes in a cellophane bag and requires absolutely no effort other than rip, pluck, and chew. These Brownie Bites fulfill the second.

That said, texture reigns far over flavor here. If you find yourself with a hardcore, exclusive-batch, better-than-the-original-Star-Wars brownie craving, these may not fulfill your inner needs (and, really, what can when talking about the original Star Wars?), but, for those who are just looking for a chewy packaged brownie or, if you’re like me and missing those Hostess Brownie Bites (oh, lonely Hostess, where has your pastry magic gone?!), these are a rainbow of light, guiding the map to a chewy treasure.

So follow the brownie brick road.

(Nutrition Facts – 1 bag – 100 calories, 40 calories from fat, 4 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 60 milligrams of sodium, 14 grams of carbohydrates, Less than 1 gram of dietary fiber, 7 grams of sugars, and 1 gram of protein..)

Item: Kellogg’s Special K Fudge Brownie Bites
Purchased Price: $2.50
Size: 1 box/6 pouches
Purchased at: Walmart
Rating: 7 out of 10
Pros: Soft. Chewy. Lots of little brownies per bag. Lumberjacks. Spontaneous Spanish expressions of delight. Surviving the apocalypse. Space explorers. Haikus.
Cons: Faint on the chocolate flavor. Excessive photoshopping. Not having an Easy Bake Oven when you need one. Buying a plunger.

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