The Impulsive Buy

SPOTTED ON SHELVES: Entenmann’s Limited Edition French Toast Soft’ees Donuts

Entenmann's Limited Edition French Toast Soft'ees Donuts

Soft’ees sounds like the Bizzaro World version of Hardee’s. (Spotted by Emily at Quickchek.)

If you’re out shopping and see an interesting new or limited edition product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.

Also, if you’re wondering if we’ve already covered something, search our Flickr photos or use the Google Search box on the right (or below if you’re on a mobile device) to find out.

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