The Impulsive Buy

REVIEW: Carnival Fruit Roll-Ups

Carnival Fruit Roll-Ups

Finally, General Mills has cornered the market on adults who have a suppressed desire to run off and join the carnival.

Having often risked my life on drop towers, fried Oreo cookies, and questionably constructed bungee cords, to say I am a fan of the carnival would be an understatement, and I am flat out excited to see Fruit Roll-Ups paying a tribute to the land of rickety rides with not one, but TWO special rolls. Let’s see what this is all about.

Attempting to unravel the rolls proves that there has been no evolution in General Mills’ plastic wrap since 1993. Indeed, it took me a good eight minutes to attain my first roll, a process which involved unrolling, re-rolling, unrolling again, tearing a hole in the roll, trying to patch it up, tearing 3 more holes, bonking my knee on a coffee table, and plenty of bad-mouth sailor talk.

While I have higher hopes for your agility, you, too, may find yourself frustrated in unwrapping your Roll-Up. Instead of resorting to my low, sailor-mouth tactics, perhaps you might look at peeling back the cellophane as not a struggle, but a lesson in how to better manage oneself in a harsh, unforgiving world.

Once you finally get these suckers unwrapped, the rolls’ images reveal a wealth of inspiration for aspiring carousel engineers and balloon salesmen. Each roll is split into two flavors: Cotton Candy/Caramel Apple and Berry Lemonade/Cherry Slushie. Let’s take it one flavor at a time, shall we?

Berry Lemonade – The lemonade is strong with this one. Sweet and tangy with hints of juice, this one avoids the zest and goes straight for lemonade’s sugary qualities. There’s a slightly floral aftertaste that reminds me of blue raspberry Air Heads. I am not certain that blue raspberry qualifies as a berry, but its presence doesn’t offend the lemonade. I dig it.

Cherry Slushie – A bit of a snoozer, although it’s still good in its own artificial cherry way. It’s a deep, sour cherry flavor, much along the lines of a cherry Starburst. It’s a little one-note, which makes me wonder if it may have benefitted from a bit of vanilla or some lime. Still, quite good.

Taken as a whole, the two make a solid cherry-lemonade mock-up. A less formidable lemon would wilt in the presence of such strong cherry, but there’s a tang that brings the deep cherry notes back into place and makes the experience surprisingly balanced. Well done, General Mills. You found equilibrium and put it in a pectin fruit roll.

Caramel Apple – Snap dog, this is one tangy apple. It reminds me of that crisp, tart Jolly Rancher Apple flavor, which I greatly appreciate, but where is the caramel? Nowhere to be found.

I initially hoped the Caramel Apple might be a roll on its own, allowing the tang of apple to come into play with a separate Werther’s caramel-like flavor, much akin to the flavors found in Tootsie’s Caramel Apple Pops. But no. Instead of burnt-sugar caramel, the apple was paired with another, more nefarious flavor…

Cotton Candy – Not for the weak of spirit. Imagine the sugary, floral taste of six feet of Bubble Tape. Distill that into a microcosm of liquid flavoring. Combine with hydrogenated cottonseed oil and squish out onto a piece of dollar store plastic wrap. Voila. You have this flavor.

I ate this roll last, hedging my bets that its strong flavors would eliminate my powers of taste. They did. While I appreciate the green apple flavor on its own, I discovered that bubblegum-flavored apples are not for me. Those with sensitive taste buds should approach with caution.

Taken as a whole, the experience of these rolls ranged between surprisingly great to mildly terrorizing. I hammered through the Lemonade/Cherry combination with gusto, but the Cotton Candy/Apple? That’s filed under the clunkers.

While neither flavor will replace my favorite (Strawberry), I appreciate that General Mills branched out with their Roll-Up offerings in a fun, summery way that celebrates the carnival. The next generation of humans may never experience Mayor McCheese or the way, way back seat of station wagons, but I have hope we’ll hang tight to the questionably safe swings and giganto funnel cakes at the carnival.

Just maybe keep the cotton candy-flavored apples out of it.

(Nutrition Facts – 1 roll – 50 calories, 5 calories from fat, 1 gram of fat, 0 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 55 milligrams of sodium, 12 grams of carbohydrates, 0 grams of dietary fiber, 7 grams of sugar, and 0 grams of protein.)

Item: Carnival Fruit Roll-Ups
Purchased Price: $4.98 (Triple Pack)
Size: 3 boxes – 10 rolls per box
Purchased at: Walmart
Rating: 7 out of 10 (Berry Lemonade/Cherry Slushie)
Rating: 3 out of 10 (Cotton Candy/Caramel Apple)
Pros: Lemonade/Cherry nicely balanced. Cherry tastes like a Starburst. Pears in ingredient list. Jolly Rancher Apple. Inspires balloon salesmen. Mayor McCheese.
Cons: Cotton Candy can get too sweet. No caramel in Caramel Apple. Blue raspberry is not really a berry. Dollar store plastic wrap. Bonking knee on a coffee table. A harsh, unforgiving world.

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