For those of you keeping score at home, this is the fourth Cheez-It Grooves flavor (Original Cheddar, Zesty Cheddar Ranch, and Sharp White Cheddar are the others). (Spotted by Carla at Target.)
If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.