I’m surprised it’s taken so long for Cheez-It to come out with sandwich crackers. If these sell well and the brand goes the Oreo route, I look forward to all the limited edition flavors in the future, like bacon, pepperoni pizza, margherita pizza, taco, Tabasco, and sriracha. (Spotted by Lauren W at Wegmans.)
If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.