The Impulsive Buy

REVIEW: Pepsi 1893 Citrus Cola

When the NCAA Basketball Tournament became “March Madness,” a national spectacle filled with office pools, unexplainable sick days, and an increase in vasectomies, it wasn’t long before morning radio shows and Buzzfeed slideshows wanted to get in on the excitement.

However, basketball isn’t everyone’s cup of tea — and thus bracket-style “tournaments” began to pop up ranking candy bars, vacation activities, and comic book villains.

Much like turkey with the trimmings or costume wearing, bracket-fying should no longer be restricted to seasonal status. Welcome to TIB’s first-ever grapefruit-flavored cola bracket!

#4 1893 Citrus Cola over #1 1893 Citrus Cola was upset city baby! 1893 Citrus Cola is a PTPer (Pepsi Thirst Pleaser)! Dick Vitale Impression intonation!

So 1893 Citrus Cola appears to be the first grapefruit cola. The can is small, sleek, and slender, and felt like a kid brother compared to the Mountain Dew White Label can I picked up at the same time. It does come in a burnt orange color, setting it apart from the other three 1893 variations as a brighter look.

Grapefruit essence is noted on the side of the can, and although it doesn’t appear specifically on the ingredients list, “Natural Flavor” appears higher than usual, and perhaps includes for the grapefruit. When you open the can, you’re hit with a strong, refreshing grapefruit scent that shouldn’t be unexpected, but is. Perhaps years of Fresca disappointment had biased my expectations.

The soda’s taste was very effective. Cola out in front, followed by a noticeable, pleasing grapefruit taste that lingered appropriately as an aftertaste as well. The execution reminded me of Pepsi Blue, another product that overcame my cognitive dissonance of a fruit and cola flavored beverage that delivered what it intended, arguably exceeding those expectations by having the flavors occur sequentially.

In March, an unexciting team that executes well is always a pretty good bet to go on a deep run. But there’s a reason few people pick Butler, Xavier, or Wichita State to go far in their brackets. A grapefruit cola is not likely to appeal to many, and my primary reaction to the product is “who is going to buy this?”

If that “who” is you -— the kind of person that appreciates offensive efficiency ratings and senior-laden squads — then 1893 Citrus Cola will surely outplay their seed. Just know that they’ll likely be right back “on the bubble” come next March.

(Nutrition Facts – 12 ounces – 150 calories, 0 grams of fat, 55 milligrams of sodium, 39 grams of carbohydrates, 39 grams of sugar, and 0 grams of protein.)

Purchased Price: 2 for $3 (on sale)
Size: 12 oz. can
Purchased at: Country Maid Deli
Rating: 7 out of 10
Pros: Innovative flavor combination. High marks for execution. Stands out on the shelf.
Cons: Questionable market for grapefruit cola. Pricey for a small can. Being told by the dental hygienist I should no longer sip on soda. Pat Riley will probably trademark “Greatfruitest.”