The Impulsive Buy

REVIEW: Kellogg’s Birthday Cake and Cookies ‘n’ Creme Rice Krispies Treats

Both Birthday Cake and Cookies ‘n’ Creme Rice Krispies Treats look good.

Sure, the colorful sprinkles on top of the birthday cake version appears as if it was subjected to unicorn spittle as the magical beast recited “Peter Piper picked a peck of pickled peppers” several times. And, sure, the cookies ‘n’ creme one appears to have been under a leaky laser printer toner cartridge. But, if you don’t have an imagination like mine, they look tasty.

With that said, if you’re expecting them to taste like birthday cake and cookies ’n’ creme, I’m going to snap, crackle, and pop your dreams because they don’t.

The underside of the Birthday Cake Rice Krispies Treat is dipped in a white confection and topped with a sugary drizzle and colorful sprinkles that add a crunchy texture to the party. Having consumed a number of artificially flavored birthday cake snacks that equal the years I’ve been alive, this doesn’t have that familiar flavor. It doesn’t taste like yellow cake with frosting. It doesn’t taste like chocolate cake with frosting. It’s basically a sweeter Rice Krispies Treat with sprinkles.

Cookies ’n’ Creme also has a white confection bottom and a sugary drizzle, but comes topped with something that looks similar to chocolate cookie bits. I’m not sure they’re actual cookie crumbs because they seem to have a texture that’s more like sprinkles than cookies. The rectangle treat has a whisper of cocoa flavor, but it doesn’t scream cookies ’n’ cream like its appearance does. It tastes like a normal Rice Krispies Treat with several rogue Cocoa Krispies.

Last year, we saw Kellogg’s Rice Krispies Treats jump on the pumpkin pie bandwagon. While it didn’t have a strong flavor, it didn’t taste like a regular Rice Krispies Treat either. I was hoping for, at least, the same result with these, but it didn’t happen. That’s disappointing.

Even though there’s nothing on the boxes to indicate this, these are for the Valentine’s season. But the wrapper around each crispy marshmallow bar has a heart shaped white space with the words “So much to love about—“ printed on it.

Thanks for doing that, Kellogg’s! It allows me to use the wrapper to show how I feel about Birthday Cake and Cookie ’n’ Creme Rice Krispies Treats.

Disclosure: I received free samples of these from Kellogg’s, but that didn’t influence my review in any way.

(Nutrition Facts – 1 bar – Birthday Cake – 90 calories, 3 grams of fat, 1.5 grams of saturated fat, 0 milligrams of cholesterol, 85 milligrams of sodium, 17 grams of carbohydrates, 9 grams of sugar, and less than 1 gram of protein. Cookies ‘n’ Creme – 100 calories, 3 grams of fat, 1.5 grams of saturated fat, 0 milligrams of cholesterol, 90 milligrams of sodium, 16 grams of carbohydrates, 8 grams of sugar, and less than 1 gram of protein.)

Purchased Price: FREE
Size: 10.9 oz. box/14 bars
Purchased at: Received from Kellogg’s
Rating: 5 out of 10 (Birthday Cake)
Rating: 5 out of 10 (Cookies ‘n’ Creme)
Pros: They look tasty. Can give out on Valentine’s Day.
Cons: Doesn’t taste like birthday cake or cookies ‘n’ creme. Both taste too much like original Rice Krispies Treats.