Mars’ upcoming M&M’s Chocolate Bar line is the company’s third attempt in the U.S. at making a chocolate bar that features the iconic candy-coated chocolates.
The bars will be made of milk chocolate and contain whole M&M’s Minis visible throughout. They’re available in a large sharable bar format and come in five varieties — Peanut, Milk Chocolate, Crispy, Almond, and Crispy Mint.
But don’t imagine them having Crispy M&M’s Minis, Peanut M&M’s Mini, and so on. The crispy bits, peanuts, and almonds are separate from the M&M’s Minis.
While the bars will be new to Americans, Australians have had them since April 2017. Down Under, they’re called M&M’s Block Chocolate and come in six varieties — Milk Chocolate, Hazelnut, Crispy, Crispy Mint, and Strawberry.
But as I mentioned at the beginning, this isn’t M&M’s first chocolate bar rodeo.
For those of you who haven’t followed Mars’ dive into including M&M’s in chocolate bars in the U.S., its attempts began in 2004 with the release of Peanut Butter and Crunchy M-Azing Bars, which came in two flavors — Peanut Butter and Crunchy — and were around for a while.
The company’s second try was the Milk Chocolate M&M’s Chocolate Bar in 2013, which, I think, is still around. Someone correct me if I’m wrong. But I swear I’ve seen it out of the corner of my eye while waiting in line at Safeway.
The new M&M’s Chocolate Bars will be permanent additions to the brand’s lineup and available nationwide starting December 2018.
(Image via Mars.)