COMING SOON: Mystery Flavor Sour Patch Kids


Sour Patch Kids now has a mystery flavor and without even tasting it, I’m going to guess pineapple.

Much like Pringles did with its mystery flavor promotion, there’s a cash prize involved if you guess the flavor correctly…and get picked among the hundreds or even thousands of other people who also figured it out. If you’re able to guess the Sour Patch Kids mystery flavor, you could be entered for a chance to win $50,000 and other instant prizes.

From now through July, the Mystery Kid will be revealing weekly clues via Sour Patch Kids’ social media. So if you want to be THAT PERSON who enters the contest without even purchasing a bag of Sour Patch Kids, you can be that person who doesn’t spend the $2.36, which is the suggested retail price for an 8-ounce bag.

The first clue is: It gives laughs and can be a riot, cause when it flies nobody’s silent. (Ugh. It better not be fart-flavored.)

The mystery flavor bags are available at retailers nationwide and folks can submit their flavor guesses at The flavor will be revealed in August.

(Thanks to Sour Patch Kids for the info and images.)

COMING SOON: Kellogg’s Special K Dipped Chocolatey Almond Cereal


Later this month, Kellogg’s Special K will debut its Dipped Chocolatey Almond cereal that features chocolatey dipped cereal flakes. According to the press release, it’s the first time dipped cereal flakes are showing up in the US market.

But the cereal isn’t just chocolatey dipped flakes, it also contains cocoa-dusted flakes, and almond slices. The new Special K product will be available in two sizes: a 13.1 oz box ($3.99 suggested retail price) and a 19.2 oz box ($4.99 suggested retail price).

So now that dipped flakes are a thing, when is Kellogg’s going to use this chocolatey coating cereal flake technology on another popular flake cereal it makes.

Yes, I’m talking about Raisin Bran.

I’m definitely not talking about Frosted Flakes or Corn Flakes.

(Thanks to Kellogg’s for the info and images.)

COMING SOON: Snickers Almond Brownie


Late last year, Snickers rolled out its Peanut Brownie, which you can still find on shelves in candy and ice cream form. The brand that satisfies (and is better than Milky Way, don’t @ me) is following that up with Almond Brownie.

The new squared candy features a chewy brownie filling, mixed with chopped almonds, topped with caramel, and all coated in dark chocolate. If the previous sentence is making you droll for them, you’ll have to wait a few months because these don’t come out until August 2021.

Also, no word if this is getting turned into an ice cream bar like Peanut Brownie did. An ice cream bar in August would be nice. It’s going to be so hot.

Snickers Almond Brownie will be available in multiples sizes — Single (1.26 ounces), Share (2.52 ounces), and Sharing Stand Up Pouch (6.93 ounces).

(Thanks to Snickers for the info and images!)

COMING SOON: DiGiorno Gluten Free Pizza


Earlier this year, we saw the release of a gluten-free version of the iconic Oreo cookie. Another popular product getting the gluten-free treatment is DiGiorno’s thick hand-tossed crust pizza.

The brand’s gluten-free offering is available in two flavors — Pepperoni and Four Cheese. According to DiGiorno, they’ll be the only certified gluten free pizzas in the frozen aisle featuring a thick hand tossed crust.

Both pizzas have a suggested retail price of $9.99 and will be at select Target stores nationwide beginning this month (they might even be there already). A wider retailer rollout is planned for later this year.

(Thanks to DiGiorno for the images and info.)

COMING SOON: The Return of Kellogg’s Cereal Straws

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Thanks to a petition and social media, Kellogg’s is bringing back its Cereal Straws, and, according to the press release, they’re returning permanently. Although, let’s be honest, if Kellogg’s S’morz cereal has taught us anything it’s that a popular discontinued product can be revived, hang around for a few years, and then be discontinued again.

Kellogg’s Cereal Straws debuted back in 2007 and were discontinued in 2009. There were three varieties — Froot Loops, Cocoa Krispies, and Apple Jacks. If you’re interested, we reviewed the Froot Loops one. Here in 2021, only the first two will be revived.

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The press release also said they won’t be coming back until October 2021, which, depending on your definition of “soon,” might make the title of this post a lie. So I guess I should start a petition to bring them back sooner because October is a looong ways away. Are we just going to have to drill holes through Trader Joe’s Cocoa Batons until then?

When they do hit shelves, they’ll be available at retailers nationwide and online at Kellogg’s Cereal Straws will come in 5-, 18-, and 24-count sizes.

(Info and images via Kellogg’s.)