The Impulsive Buy

REVIEW: Mountain Dew Zero Sugar

Mountain Dew Zero Sugar

What is Mountain Dew Zero Sugar?

PepsiCo has released Mountain Dew Zero Sugar, a new formulation with 0 calories and 0 sugar. Wait, what’s going on here? Isn’t there already Diet Mountain Dew?

Calorie and sugar-conscious consumers may have noticed some weirdness with the calorie counts for various sizes of Diet Mountain Dew. A 12-ounce can will have 0 calories, but larger serving sizes will have 5, or even 10 calories.

This is because the FDA requires companies to round to the nearest 5 calories, with anything below 5 calories per serving able to be stated as 0. If these calories and carbs have been a barrier from choosing PepsiCo’s citrus soda, this is the Dew for you.

How is it?

The question of Mountain Dew Zero Sugar isn’t how it compares to regular Mountain Dew, but how it stands next to Diet Dew. To test this, I poured a sample of each and carefully considered their attributes.

The color is identical, though I detected a slightly sharper citrus scent in the Zero Sugar sample. I take a sip of each, being sure to aspirate the beverage and thereby allowing the aerosolized droplets to fully coat my palate. This reveals the samples to have very similar flavors. There’s a rounder flavor to the original Diet Dew, with Zero Sugar once again being a bit more acidic. I suspect the small amount of concentrated orange juice in the original formula accounts for this.

Is there anything else you need to know?

My careful organoleptic analysis revealed some subtle differences that will be clear to the mindful drinker. The flaw here is that no one actually sips Mountain Dew. No, Mountain Dew is meant to be chugged while snowboarding down some sick powder, brah, or perhaps while pwning some n00bs in Call of Duty.

I would’ve liked to replicate those conditions, but I can’t snowboard and am terrible at competitive video games. Instead, I slammed down a glass of each while playing Death Stranding and as a snow plow added to the grey pile of slush in front of my driveway.

They taste the same.

Conclusion:

Mountain Dew Zero Sugar succeeds at removing an obstacle for calorie and sugar-conscious drinkers from Doing the Dew without sacrificing Diet Dew’s flavor.

Purchased Price: $2.68
Size: 16.9 oz (6 bottles)
Purchased at: Target
Rating: 9 out of 10

Nutrition Facts: 0 calories, 0 grams of fat, 0 grams of saturated fat, 0 milligrams of cholesterol, 60 milligrams of sodium, 0 grams of carbohydrates, 0 grams of fiber, 0 grams of sugar, and 0 grams of protein.

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