The ice cream cake, which should not be confused with the one Friendly’s puts out, features chocolate ice cream with chunks of Reese’s Peanut Butter Cups and a layer of Reese’s peanut butter, whipped icing, and chocolate drizzle. This one is made by Rich Products and is available at select grocery stores nationwide — Publix, ShopRite, Giant Martin’s, Giant Landover, Food Lion, and more. (Spotted by Debra G at Star Market.)

Thank you to all the photo contributors! If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you do so, you might see your picture in our next Spotted on Shelves post.

Also, if you want to send in photos and are wondering if we’ve already covered something or if the product is old, don’t worry about it. Let us worry about it.

If you’ve seen the product, help out your fellow readers by letting them know in the comments what city and store you found it in.

Here are some interesting new treats found in the frozen food aisle by your fellow readers. If you’ve tried any of the products, share your thoughts about them in the comments.

(Spotted by Sarah R at Target.)

(Spotted by Olivia C at Target and Amanda Y at Target.)

(Spotted by Rachel C at Target.)

(Spotted by Jarred at Walmart.)

Not a new flavor, but if you like the cotton candy one, you can go crazy with this box. (Spotted by Rachel C at Walmart.)

If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you’ve tried the product, share your thoughts about it in the comments.

Also, if you want to send in photos and are wondering if we’ve already covered something or if the product is old, don’t worry about it. Let us worry about it.

Update: We tried it! Click here to read our review.

A Kellogg’s Krave kompetitor? Kool. (Spotted by @DaleMethod at Walmart.)

Thank you to all the photo contributors! If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you do so, you might see your picture in our next Spotted on Shelves post.

Also, if you want to send in photos and are wondering if we’ve already covered something or if the product is old, don’t worry about it. Let us worry about it.

If you’ve seen the product, help out your fellow readers by letting them know in the comments what city and store you found it in.

Why aren’t these shaped like cones!? We have the technology! (Spotted by @DaleMethod at Walmart.)

Thank you to all the photo contributors! If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you do so, you might see your picture in our next Spotted on Shelves post.

Also, if you want to send in photos and are wondering if we’ve already covered something or if the product is old, don’t worry about it. Let us worry about it.

If you’ve seen the product, help out your fellow readers by letting them know in the comments what city and store you found it in.

Here are some interesting new ice cream products found by your fellow readers. If you’ve tried any of the products, share your thoughts about them in the comments.

(Spotted by Amanda Y at Target.)

(Spotted by Rachel C at Whole Foods.)

(Spotted by Rachel C at Walmart.)

(Spotted by Bob K at Walmart.)

(Spotted by Rachel C at Target and Walmart.)

(Spotted by Dorothy and Karin at Walmart)

Thank you to all the photo contributors! If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email ([email protected]) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you do so, you might see your picture in our next Spotted on Shelves post.

Also, if you want to send in photos and are wondering if we’ve already covered something, don’t worry about it. Let us worry about it.