Kid Cuisine is the only nationally sold frozen dinner brand that is marketed towards, and most likely made by, latchkey children. It’s only fitting that a person like me with the attention span of a child would review one of its meals. You can never accuse Ace of not loving the kiddies.
Wait, that came out wrong. I meant to say that I love making young children happy…(fuck! Abort! Abort!). Damn it, you know what I mean.
Kid Cuisine was on ultra-clearance at the local supermarket. At about a third of their regular price, I couldn’t help but be curious enough to pick a few boxes up. Most people would see this as a bad sign of things to come, but not me. This is mainly because I’m an idiot, but I also had the thought that perhaps these meals were so good that it would be a crime to keep them on the shelves. I mean…the penguin looks like it’s having so much fun swinging on the jungle vine. Sure, it’s absurd, but is it any more ridiculous than a movie about surfing penguins? This is the stuff I think about as the meal heats up.
Hunger and low self-esteem are a great combination for frozen dinners, so I was actually anticipating its arrival out of the microwave. Unfortunately, the meal is not fantastic fare. Even as far as processed chicken nuggets go, these rank pretty low on the ladder. These are the chicken nuggets that other chicken nuggets beat up on the playground.
The fact that they feel the need to take on the form insects is obviously a case of severe overcompensation. By the time they come out of their microwave cocoon, they are dry and flavorless. I guess all is not bad, though. Mothers can find solace in the fact that the chicken is real “white chicken breast nuggets” and none of that filler crap. Never mind the fact that it’s shaped like a fucking butterfly — as all natural and wholesome foods are.
I would bet everything I own that there was a frozen food convention some years back where it was decided that macaroni and cheese had to be 95% water and 5% soggy mealworms. Kid Cuisine does their best to conform to the standards and offers up a meager helping of the orange and runny mess that they insist is pasta. Iron Chef Mario Batali must be rolling over in his grave. Well, he’s not actually dead yet, but judging from his expanding beltline I’m banking on this review being accurate within the next 10 years.
Kid Cuisine meals are never complete without one or two hilariously gimmicky ideas that are used to make the meal fun. Only Kid Cuisine can try and make ketchup cool, and they do their best by putting it in a sealed plastic pouch that is supposed to be used for nugget decoration. People…IT’S A FUCKING KETCHUP PACKET.
How they managed to pitch this idea as a selling point is beyond me, but I guess that’s why I’m not making six figures a year doing marketing. It’s almost as gimmicky as if they released Michael Jackson onto the reality show Kid Nation and let the pieces fall where they may. Along with the ketchup, some bug-shaped gummy snacks are included to ensure that the children learn how to ingest insects at an early age.
The best thing I can say about Kid Cuisine is that they appear to have good intentions. They keep me sane because they don’t spell their name Kid Kwizine. They have mazes and other games for kids on the boxes. Until their penguin becomes a sexually suggestive Bratz-like mascot, and you better believe this will happen, they deserve to be commended. Just not on their food.
Item: Kid Cuisine Bug Safari Nuggets
Price: 2 for $1.67
Purchased at: Stater Bros.
Rating: 4 out of 10
Pros: Kids will probably like it. Edible even though it’s not the greatest. Fun and wholesome mascot that apparently encourages dangerous physical activity.
Cons: Bland and dry nuggets. Passing off a ketchup packet as a cool treat. Encouraging children to eat insects. Michael Jackson on Kid Nation. Bratz.