The Impulsive Buy

REVIEW: Purple

Whoa, whoa, whoa. Slow down, Purple cowboy. Where’s the free radical fire? Trying to shove down our throats seven antioxidant-filled fruits at one time is not cool. Most of us haven’t even gotten used to acai and the fact that the C is pronounced as an S. Even though I can stick ten grapes in my mouth and deep throat a banana (it’s all about loosening the jaw and throat), trying to take the giant step of putting a liquid fruit salad that contains seven high antioxidant fruits down my gullet seems a little like fruit waterboarding.

The seven fruits in Purple include: acai, black cherry, pomegranate, black currant, purple plum, cranberry, and blueberry. Combined they form a beverage in a color that can only usually be seen in The Artist Formerly Known As Prince’s head whenever he decides to change his name. Speaking of names, I think the name Purple is appropriate for this beverage because if the color purple had a flavor, I’m pretty sure that it would taste like this high antioxidant drink. I could test my theory, but unfortunately I do not have a box of Crayola crayons around which I could melt and drink.

Because Purple is made up of a large orgy of fruits, I really couldn’t taste individual fruits but it did taste healthy. It’s 100% natural, contains no added sugars, and provides one serving of fruits. Overall, the beverage was quite tart and a little sweet. Its initial taste will probably make you grimace a little, but you get used to the drink after a few more sips.

On the bottle, Purple claims to be “The Most Powerful Antioxidant Beverage on the Planet.” That bold claim is probably just marketing bullshit, but it’s something I can’t prove or disprove, since I don’t have access to bunsen burners, lab coats, protective goggles, a properly vented laboratory, and a memory of what I learned in my college science courses. The only things I can prove with science are my ability to stick ten grapes in my mouth and my ability to deep throat a banana.

(Nutrition Facts – 8 ounces – 112 calories, 0 grams of fat, 0 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 15 milligrams of sodium, 28 grams of carbohydrates, 0 grams of dietary fiber, 28 grams of sugar, 0 grams of protein, 0% Vitamin A, 100% Vitamin C, 0% Calcium, and 1% Iron.)

Item: Purple
Price: $2.99
Size: 10 ounces
Purchased at: 7-Eleven
Rating: 6 out of 10
Pros: Has an orgy of fruits. 100% Vitamin C. Claims to be high in antioxidants. 100% natural. A bottle provides at least one serving of fruits. No added sugars.
Cons: Tastes like what I imagine the color purple tastes like. Pricey for just 10 ounces. Initial taste will make you grimace and may take some getting used to.

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