The Impulsive Buy

REVIEW: SoBe Black and Blue Berry Lifewater with PureVia

PureVia is the zero-calorie sugar replacement from PepsiCo made from a plant called stevia. A lot of people are talking about it like it’s the new, sexy stripper headlining every night at the club and it makes Splenda look like the 45-year-old hairy, mother-of-four stripper showing off her birthing canal during the least occupied hours at the strip club and using the stage name “Mama Mia.” The new SoBe Black and Blue Berry Lifewater is one of the few products currently sweetened with PureVia.

Oh. I should also mention that stevia-made sweeteners were once banned in the United States and is currently banned in Europe, Singapore and Hong Kong, but that won’t stop me from trying products made with stevia because I’ve consumed things much worse, like creamy alfredo ramen and David Caruso’s acting in CSI: Miami.

Since this particular SoBe Lifewater was blackberry and blueberry flavored I was hoping its taste would be so intense that it would beat my tongue black and blue, like it angered Chris Brown, but it had a mild berry flavor. Neither the blackberry nor the blueberry stood out.

It did have a slight grape-ish flavor, which might’ve been caused by the addition of grape seed extract or my desire to eat grapes at the time I was drinking it. While consuming this SoBe Lifewater I did notice something unusual about the beverage’s consistency, which felt slightly thicker than non-PureVia sweetened Lifewater, but I don’t know if the sugar substitute was the reason for it.

I found the flavor of the SoBe Black and Blue Berry Lifewater with PureVia to be pleasant and it didn’t seem to have any weird aftertaste usually found with artificially sweetened beverages. With zero calories, no sugar, 100% of my daily recommended allowance of Vitamin C and a nice flavor, it’s a beverage I would probably drink again. But unfortunately it isn’t strong enough to wash away David Caruso’s acting or the sight of a 45-year-old, well-used birthing canal.

(Nutrition Facts – 8 ounces – 0 calories, 0 grams of fat, 25 milligrams of sodium, 6 grams of carbohydrates, 0 grams of sugar, 0 grams of protein, 100% Vitamin C, 20% Vitamin E, 10% Niacin, 10% Vitamin B6, 10% Vitamin B12, and 10% Pantothenic Acid.)

(Note: Gigi reviewed the Fuji Apple Pear version of the PureVia-sweeteneed Lifewater. Here’s another review of all the flavors.)

Item: SoBe Lifewater Black and Blue Berry with PureVia
Price: $1.19 (with coupon)
Size: 20 ounces
Purchased at: 7-Eleven
Rating: 8 out of 10
Pros: Pleasant flavor. Grape-ish flavor. Zero calories. Zero sugar. 100% Vitamin C.
Cons: Odd slightly thick consistency. Getting Chris Brown mad. A 45-year-old hairy, mother-of-four stripper. David Caruso’s acting in CSI: Miami. Stevia sweeteners are banned in Europe, Singapore and Hong Kong.

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